Sacha Serra Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Amsterdam Area

• Creating insights and automating processes for the e-supply-chain operations.• Creating and managing regular reporting for the Digital department; operational reporting for the assortment teams on Online range, E-DC onboarding, delivery management as well as high-level reporting for Executive Leadership Team on all aspects of Digital.• Ad-hoc analysis: providing help regarding the business cases of various departments using the different sources (SAP BW, SAP retail, PIM DAM, NPS, QC… Show more • Creating insights and automating processes for the e-supply-chain operations.• Creating and managing regular reporting for the Digital department; operational reporting for the assortment teams on Online range, E-DC onboarding, delivery management as well as high-level reporting for Executive Leadership Team on all aspects of Digital.• Ad-hoc analysis: providing help regarding the business cases of various departments using the different sources (SAP BW, SAP retail, PIM DAM, NPS, QC, Google Analytics, etc.) and analytical tools (Power BI, Access, Excel, Google data studio). • Creating and applying analytical insights to optimize searchandizing byimproving the findability of the products on both websites through optimizing e.g. the search, the filters and the category split, data model. Coordinating the different stakeholders involved to ensure the realization of this project. Show less

Amsterdam Area, Netherlands

• In charge of the French-speaking market including developing the clientele, managing the sales and purchases, maintaining good relationships• Taking care of the preparations for several fairs (TEFAF Maastricht and New York, PAN Amsterdam, Winter Antiques Show New York) including art history researches and text writing for the catalogue writing, participating in the elaboration of the stand design, advertising and more • In charge of developing new projects including the elaboration of… Show more • In charge of the French-speaking market including developing the clientele, managing the sales and purchases, maintaining good relationships• Taking care of the preparations for several fairs (TEFAF Maastricht and New York, PAN Amsterdam, Winter Antiques Show New York) including art history researches and text writing for the catalogue writing, participating in the elaboration of the stand design, advertising and more • In charge of developing new projects including the elaboration of a new promoting website (www.delftware.com), the creation and publication of books, brochures, catalogues, and the creation and launch of a new customized product (including packaging, marketing strategy and sales) • Publishing articles as part of the monthly newsletter Show less

Ouistreham, France

• Developing, rolling-out and leading a fully functioning web shop• Planning the marketing strategy and implementing the communication campaigns (e.g. newsletters, videos, promotions, brochures, slides…)• Implementing a Search Engine Optimization (SEO) strategy• Developing the e-reputation via social networks and communities• Controlling, monitoring trade margins and transport cost• In charge of the distance selling process (Internet and phone)• Recruiting and training… Show more • Developing, rolling-out and leading a fully functioning web shop• Planning the marketing strategy and implementing the communication campaigns (e.g. newsletters, videos, promotions, brochures, slides…)• Implementing a Search Engine Optimization (SEO) strategy• Developing the e-reputation via social networks and communities• Controlling, monitoring trade margins and transport cost• In charge of the distance selling process (Internet and phone)• Recruiting and training an apprentice Show less

Shanghai City, China

Several missions for this company that specializes in French wine import to China.• Helping with the creation of an autonomous and dynamic Chinese wine centre through the implementation of a 7-storey wine shopping centre• Customer sourcing and optimization of the ''Chinese relational network''• Assisting the import department• Implementing packaging and branding solution in line with the Chinese market

Beijing City, China

Several missions for this company that specializes in e-marketing.• Market studies focusing on Cosmetics, Tourism and Health Products in China• Participation in the tender's pre-selection concerning the creation of an online marketing strategy for the Nespresso Group in China• Creating multiple MMS Marketing Campaigns promoting wines from the Rhone Valley

Paris & New York

Several missions as part of an international exchange program organized by ISG.• Market study about confectionery demand in the US market• Research of potential new distributors

Bachelor Of Arts (B.A.), Art History & Archeology

Accepted for enrollment into the accelerated program of 2 years instead of 3. Including XXth century Art, Symbolism, Decorative Arts.

Master Degree, International Business & Management

ISG Business School • Specialising courses in entrepreneurship and international business. Including Finance, Statistics, Marketing.

Intensive Chinese Language Program, Chinese Studies

Exchange Program - International Business & Management

Exchange Program - International Business & Management