Sacha is a seasoned professional with more than 15 years of experience in digital media sales and management across various sectors, including broadcast, publishing, and ad tech. He has a proven track record of driving revenue growth and achieving successful outcomes in his roles.Sacha began his career in the industry at Ancestry.com, where he spent five years holding several online advertising sales and management positions. During this time, he gained valuable experience and developed a deep understanding of the digital media landscape.In 2005, Sacha joined Reed Business Information (RBI) as the Corporate Director of Interactive Media Sales for RBI's Construction Division. In this role, he played a pivotal role in growing the division's digital sales revenues into a multi-million dollar operation. Sacha's strategic approach and leadership were instrumental in achieving remarkable success for RBI.Following his tenure at RBI, Sacha took on the position of Corporate Director of Digital Revenue Development at Cox Media Group (CMG) in 2010. At CMG, he was responsible for overseeing the digital revenue development, sales training, and sharing of best practices across a diverse portfolio of over 100 TV, radio, newspaper, and digital media properties. Sacha's expertise in digital revenue generation and his ability to foster collaboration within the organization contributed to CMG's overall success.Subsequently, Sacha led the sales efforts for several venture capital-backed startups. His contributions were vital in facilitating successful exits for ExtendTV/ZypMedia, acquired by Sinclair Broadcast, and PetCoach, acquired by Petco. Sacha's entrepreneurial spirit and sales acumen played a significant role in positioning these startups for success in highly competitive markets.Sacha holds a Bachelor of Arts degree in Sociology from the University of Colorado Boulder.