GTM strategy to drive retention and engagement for Swiftchat.Drive data-driven experiments.Cross-functional alignment with the program, marketing, design, UX, product teams, etc.Present weekly and daily reports.

B2B solutions.Generate leads for assessment, health, and human capital solutions.Lead performance marketing activity across LinkedIn, and Google SEM.Amplify surveys & reports through paid marketing to encourage offline and online event participation.

Lead different initiatives in user acquisition for the Hindi Upskill category across paid & organic channels.Set up and automate key user lifecycle interactions to increase retention, engagement, and conversion.Work closely with content, design, product, and sales team.Prepare and present daily, weekly, and monthly reports.

Curated and marketed 200+ talks for Josh Talks Punjabi/Hindi/English. Shortlist, invite, record, and release testimonials (talks) of speakers belonging to different arrays of life e.g., Influencers, UPSC/SSC Rank Holders, Entrepreneurs, Women Empowerment, Drug Abuse, how to tackle depression, etc.YouTube Marketing - Keep video retention, and CTR in check, study, analyze data and experiment with various talks to generate more views and thus revenue. Started Josh Talks Punjabi from mere 99 subscribers and took the channel to 3.5L subscribers and counting. Curated and marketed the most viewed talks on Josh Talks Punjabi and English ChannelOther responsibilities:Curated Govt job articles for Josh Kosh (Regional Job seeking portal) - Experiment with articles in regional languages to drive organic traffic to the portal. Social media Influencer relations. Business Partnerships with NGOs.

Learned about online and offline Sales/Marketing methodologies of financial products - Health Insurance, Demat accounts and trading accounts.Studied Religare online portals and how the sale is executed. Gained on-field sales experience b2c and b2b clientele. Studied the functioning of the stock market.Conducted surveys and prepared a research paper on comparison between online and offline consumer behaviour.