Founder and creative director of bybhasin, a luxury fashion- streetwear and accessories brand based in India with sustainability, creativity, and craftsmanship at its core. 1. Lead and manage end to end operations for the Bybhasin brand, demonstrating strong skills in fashion design, merchandising, product development, creative direction and business strategy. 2. Research catwalk trends, analyse fashion forecasts and create unique designs, prints & graphics, and detailed CAD technicals/spechseets for fashion collections. 3. Develop strong relationships with vendors in India, China and UK, negotiating costs and procuring material/ fabric/ trims. 4. Coordinate with the Production team and manage the end to end product development process - translate design vision into product, sampling, oversee fittings and ensuring that the deadlines are being met. 5. Analyse commercial reports, product sale patterns and KPIs for business growth.6. Successfully led Bybhasin's Global debut at renowned London-based independent brand platform, Fashion Scout and managed the first Bybhasin pop-up shop in UK during London Fashion Week 2023, enhancing brand visibility and generating positive feedback.7. Facilitated collaboration with influencers and celebrities in India and UK, leading to Bybhasin being worn by various Instagram and TikTok influencers at high-profile events.8. Led a student creative team and creatively directed a fashion film in Manchester, within the time and resource constraints in 10 days, whilst reducing project costs by 60% 9. Lead and manage all aspects of social media marketing, including content ideation, creative direction, content writing (and copywriting) and PR, resulting in a increase in brand revenue through organic marketing and promotion.10. Act as the brand spokesperson, build strong relationships with customers and industry professionals. 11. Custom designed an outfit for Bollywood celebrity Ranveer Singh for a commercial with PepsiCo.

Fashion designer and Creatives for CCC, a start-up streetwear brand based in Tamil Nadu, India.Role: design and conceptualize fashion collections and set the creative brand aesthetic for social media platforms. Most of the designs were sold-out within a month and also worn by Bollywood celebrities like Jitendra Kumar and musicians like Ravator Music for Sunburn music festival.

Fashion design intern for SIX5SIX: a streetwear brand based in New Delhi, India. Role: Fashion trend analysis, conceptualization and design the collection RADICAL OPTIMISM 2020. Designs were highly appreciated for their quirkiness and unique aesthetic and worn by Bollywood actors like Siddhant Chaturvedi and Sunny Kaushal for their movie promotions. Also received a lot of traction on the SIX5SIX Instagram handle and was featured in BAZAAR India magazine.