At EazyHaina, a leading wealth tech platform, I am responsible for overseeing the product development and ensuring a seamless user journey. My key responsibilities include:- Working closely with BSE India and CAMS to address technical challenges and enhance user experience.- Leading the end-to-end management of the product roadmap, successfully launching various financial products, including Loans Against Securities, ABHA Card, Digital and Silver Gold, Life Insurance, Health Insurance, and Mutual Funds.-Supervising the sales and digital marketing teams, analyzing their performance, and optimizing processes to boost efficiency. Implemented a unified CRM system to streamline operations.- Managing strategic partnerships and alliances to foster growth and expand our market reach.My role demands a balance of technical acumen, strategic planning, and effective team leadership to drive the success of our products and enhance the overall customer experience.

I've spearheaded transformative initiatives during my tenure as an Associate Product Manager at Voxturr Labs in Gurugram. Across diverse projects, I've leveraged insights to propel growth, enhance user experiences, and optimize operational efficiency.Transformed Wave City's Resident Management App:Harnessing user feedback and comprehensive research, I orchestrated a holistic overhaul of Wave City's Resident Management App. By addressing functional deficiencies and aligning with expansion goals, we witnessed remarkable results, including a surge in Daily Active Users and monthly revenue of INR 7 Cr+.Driving Product Strategy for JM Financial’s BlinkX - Refer & Earn Portal:Through meticulous user research and strategic planning, I collaborated with JM Financial to launch a Refer and Earn program for BlinkX. The program's success, marked by a 90% increase in feature adoption metrics and the acquisition of over 20k+ new demat accounts, underscores the power of data-driven program design.Relaunching Angleone's LMS Platform for Enhanced Engagement:Identifying opportunities for improvement through in-depth research, I led the relaunch of Angleone's LMS Platform. By integrating gamification elements and addressing user feedback, we significantly boosted user registrations and course completion metrics, driving enhanced engagement and value.Accelerating Growth with Data-Driven Strategies at GoStops:Introducing innovative features like the GOCASH feature, I drove revenue surge and operational efficiency at GoStops. We optimized booking flow, resulting in increased app engagement and conversion rates, all guided by insightful data analysis.Product Development and Process Improvements:From digitizing complex assessment processes to developing logistics management platforms, I've led various projects from concept to MVP stage. Through data-driven decision-making, we achieved tangible outcomes, including revenue of INR 5 Cr+ for a marketing tool.

During my Product Management Fellowship at NextLeap from January 2023 to May 2023, I immersed myself in gaining expertise across various facets of product management. Through intensive training and hands-on experience, I honed skills in market analysis, user research, user experience design, data-driven decision-making, agile methodologies, customer journey mapping, rapid prototyping, and product lifecycle management. This comprehensive learning experience equipped me with the tools and knowledge necessary to excel in the dynamic field of product management.

Driving Digital Innovation for Hardware Shopkeepers: A Strategic ApproachI led end-to-end product development aimed at empowering hardware shopkeepers with custom digital solutions. Through thorough requirements analysis, strategic roadmap planning, and collaborative execution with UI designers, we addressed core business challenges by delivering modules such as a local marketplace, inventory management, marketing, sales, attendance, and warehouse management. Our efforts resulted in streamlined operations and empowered shopkeepers to thrive in a digital landscape.

Build a decentralized rental and lending community catering to students, enabling access to goods like DSLRs, mobiles, laptops & Bikes at less than 2% of the cost.• Successfully onboarded 500+ users within the University, while acquiring over 1000+ inventory items on the platform. Achieved over 50,000 impressions across all social media platforms.• Formed partnerships with local vendors to provide bike rental services to students, and onboarded 8 two-wheelers within a week. Generated weekly revenues of INR 10K per bike.• Managed a team of 25 individuals across various functions including partnerships, media, content, and sales funnels, facilitating rapid experimentation, iteration, and expansion.• Secured incubation and seed funding of INR 25,000 from the Startup Launchpad at Gla University.