Lead and deliver growth of food and beverages brands across key metrics of volume, market share and brand health by strategizing and planning for brand's growth and leadership across markets-domestic and exports.

I leveraged my experience in steering operations in directing the Marketing and Sales function for own and franchise brands in Indian and International Markets with P&L Accountability. Played a significant role in executing Innovation Agenda across the organization, to enhance the company’s competitive position in the market. I was hand-picked to function as the top revenue leader and was accountable for turning round business unit with rapid attention to key targets. I deploy my sharp business… Show more I leveraged my experience in steering operations in directing the Marketing and Sales function for own and franchise brands in Indian and International Markets with P&L Accountability. Played a significant role in executing Innovation Agenda across the organization, to enhance the company’s competitive position in the market. I was hand-picked to function as the top revenue leader and was accountable for turning round business unit with rapid attention to key targets. I deploy my sharp business acumen in achieving high-margin revenue while strategizing long term business directions of the region to ensure maximum profitability in line with organizational objectives. A few highlights across this assignment were:  Developed the organization as a catalyst for positioning it as a premium brand  Pivotal in constructing strong brands through experiential customer marketing efforts across key touchpoints  Formulated unique strategies by leveraging deep insight and knowledge of B2C markets & expertise in Brand Management, Revenue Generation, Market Penetration  Led end-to-end operations right from conceptualization to execution aimed at creating market buzz, enhancing brand value & reach  Developed the marketing organization as a catalyst for driving premiumization  Built and executed Innovation agenda through the organization  Designed Brand architecture for the portfolio of brands as per archetypes using ConsumerScope model to build differentiation. Show less

I was accountable for designing business process frameworks, defined processes and streamlined workflow to improve process. Tackled complex business challenges and made high-stakes decisions using experience- backed judgment, strong work ethic and irreproachable integrity. Drove new business through distributor management to increase revenues. Delivered results in growth, revenue, operational performance, and profitability. Accomplishments earned across the tenure were: • Built IMFL… Show more I was accountable for designing business process frameworks, defined processes and streamlined workflow to improve process. Tackled complex business challenges and made high-stakes decisions using experience- backed judgment, strong work ethic and irreproachable integrity. Drove new business through distributor management to increase revenues. Delivered results in growth, revenue, operational performance, and profitability. Accomplishments earned across the tenure were: • Built IMFL Innovation Pipeline for 3 years for Globus and Unibev (fully-owned subsidiary of Globus Spirits) • Pivotal in customizing and implementing the Salesforce Automation Tool, to enhance sales team’s performance • Proactively identified cost optimization areas which led to improvement in profitability of the business by 15% • Successfully designed and implement Marketing Strategy to drive profitable growth of brands and business with P&L Accountability • Led brand building and brand development initiatives initiatives for driving consumer engagement • Built innovation pipelines for 5 years basis expected consumer trends Show less

I have consistently proved my mettle by orchestrating profitable turnaround to boost market share – overcoming challenges; instituted innovative sales & business development initiatives. My biggest contribution in this role was of leading cross-functional teams to deliver exemplary performance through key brand initiatives. I have made a significant difference in surpassing business goals and formulating plans for market development & management. A few highlights across the tenure were:… Show more I have consistently proved my mettle by orchestrating profitable turnaround to boost market share – overcoming challenges; instituted innovative sales & business development initiatives. My biggest contribution in this role was of leading cross-functional teams to deliver exemplary performance through key brand initiatives. I have made a significant difference in surpassing business goals and formulating plans for market development & management. A few highlights across the tenure were: • Renovated Royal Challenge whisky and delivered 46% volume growth, 8% value growth and enhanced shares in the highly competitive segment by driving consumer engagement and leveraging ‘store as media’ • Successfully built, socialized and implemented Marketing Code across ATL/TTL Campaigns for all Diageo India Brands, by working in close collaboration with Diageo Global• Worked as a Corporate Brand Champion, built vision and 3 years strategy for the brand, launched the new stakeholder brand ‘Diageo India’ • Engaged stakeholders through traditional and digital media and activations• Renovated Black Dog Scotch to provide international and premium cues through improved semiotics• Achieved brand growth of 18% post-transition of Black Dog Deluxe to Gold Reserve and Black Dog Centenary to Black Reserve to make it more aspirational for consumers• Successfully led the introduction of Black Dog Triple Gold Reserve Scotch in the shortest time. • Achieved 25% increase in Y0Y sales of Bangalore Metro state, gaining 2%-point increase in MS • Delivered 9% brand growth through renovation, re-positioning, variations, and recruiting/re- recruiting light buyers for Rs. 2500 crores company’s flagship brand McDowell's No.1 • Renovated Signature and brought new positioning to life using traditional and digital media • Successfully introduced Bagpiper Tetra Pack in Karnataka and Maharashtra, first of its kind tamper-proof packaging format in the industry, adding 20% to brand's profitability Show less

• Led Lifebuoy Swasthya Chetana initiatives to drive habit formation in media dark districts • Steered special projects to deliver growth for the brand like Lifebuoy Handwash and placing the brand in key imagery driver locations like Airports and McDonalds

• Built brand salience across key rural markets • Drove rural market initiatives to drive volume and Market Share • Took initiatives to curb counterfeiting and Trade promotion

• Identified new markets and launching brands while conducted market research and analytics for decision-making • Stellar role in brand development and brand building