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->A specialist role for market expansion.->Help products & services leverage the power of sports for their marketing communication needs to strive towards becoming an established brand.->Nurture the existing brands to reach a more mature stage in such brands’ lifecycle.Historically, marketing through sports has helped products & services transform into a brand in the fastest possible time.Marketing through sports on various media including TV & digital platform has many benefits. It helps new entrants / unicorn startups disrupt the market through the loudest & deepest possible positive noise & helps the challenger brands displace the market leader.The bigger & established brands seek the help of sports to play an even bigger game by breaking out through the ceiling / resistance that exists in the market. The upside through sports advertising is exponential that brands can create their own ceiling as market leaders.

Head of business as being the founder.Develop the business through the team in the space of Branded Content.Predominant area of work includes in-film marketing, branding & out of film marketing alliances and tie ups with GECs.Liaison between the brands and the film studios / production houses.Verticals include Bollywood & regional language cinema (Marathi, Bengali, Telugu, Tamil, Malayalam, Kannada, Punjabi, Bhojpuri, Gujarati, etc.).Other areas of business include event sales / sponsorship in the space of fashion, lifestyle, entertainment, sports & films and tie ups with various media players in the domain of TV, radio, print, OOH & digitalManagement of the business & ensuring a healthy P&L.

Responsible for revenue generation by selling advertising and branding solutions.Such solutions & opportunities were sold to various clients by selling native ad spots and audio ad spots served on the mobile app and the website.Sold sponsorships for various IPs (Saavn Originals) & other properties including brand channel, search page, weekly top 15, keep listening, etc.Converted clients who had never tried the audio advertising platform.Closed quarterly & annual deals by converting new and existing clients to the next level of business.Revenue also generated through the media agencies of many clients.Provided various MKTG ideas to clients - CMOs & other MKTG personnel including innovations & integrations on the platform.Market mapping to ensure all or most clients are doing business with us vis a vis competition and other media players.Achieved 150% of the quarterly target in only the first 2 months of joining work.Conducted road shows at various media agencies and client offices.Attended public forums as a representative of the organisation.Ideated new propositions customised to client's line of business to excite the client into doing business together.Maintained futuristic reports to understand the growth curve ahead.

Responsible for revenue generation by selling advertising and branding solutions.Such solutions & opportunities were sold through ad inventory and integrations across desktop, mobile app platform as well as offline (sampling & package branding).Ad inventory included brand stories, mastheads, shopper audience, brand coupons, product page & purchase page.Discovering other innovative solutions for clients by understanding their varied brand briefs.Providing customized solutions, hence opening new avenues and expanding the existing market.Competition mapping to ensure maximum revenues stay within Flipkart and healthy toplines and bottomlines are maintained for each quarter to a year.Acquired many first time clients and ensured regular growth of revenues from such clients.Won various rewards at monthly R&R events.Bagged various multicrore ROs from clients from varied categories.

Responsible for revenue generation by selling customised brand integration opportunities through in-film placements of brand, out of film associations, film events sales / sponsorships, merchandising, licensing, etc.Developed marketing associations with brands and other partners (Radio, TV, Print, digital, OOH).Garnered multi-crore deals to the tune of 50+cr for the films worked on.Market expansion by converting brands with limited spends into first-time movie advertisers / partners.Conceptualised a big event in the co-branded space for our film with one of the biggest FMCG player of our country. This association including the event went on to becoming a success stories in the industry and hence became a benchmark for achievement for future associations.Influenced the marketers and changed the mindset of the market who had inhibitions about the kind of marketing or advertising work done in films business.Successfully understood the entertainment value & emotional quotient of the films and pitched such films to the relevant brands post understanding the psychological impact the association will create on the existing and the prospective customers of the brand.Liaised with CMOs, category heads, brand heads, brand managers of various brands in the B2C space.

Responsible for revenue generation by Selling Sponsorships & Advertising FCT / Video & Banner inventory to clients / brands on various LIVE & Non-LIVE content including but not limited to:o International Cricket Council (ICC) events (Cricket World Cup, T20 World Cup, Champions Trophy).o Board of Control for Cricket in India (BCCI) events (Bilateral series, tri-series taking place in India).o Other sporting events like Pro Kabaddi League, Indian Badminton League, Hockey India League, English Premier League, Formula 1, Wimbledon, FIFA Confederation Cup, Golf, English & Australian cricket.Provided innovative (onground and onair) solutions to brands in terms of integrations to be done in the pre, post & lunch shows between the match innings.Mapping the high spenders on media be it on GECs, national dailies, competition network, etc.Acquired 1st time clients on high value properties like India-Pakistan, India-England Cricket Series & Asia Cup.Closed double digit (in cr) deals for the ICC Cricket World Cup’ 2015.Achieved annual revenue to the tune of 200cr in FY 2014-15.

Responsible for revenue generation by selling sponsorships on various on-air and on-ground properties.Revenue generation also included selling FCT to various corporate clients & their media agencies.Provided various MKTG ideas to clients - CMOs & other MKTG personnel including innovations & integrations on & off air.Market mapping to ensure all or most clients are doing business with us.Ensured revenue growth quarter on quarter, bi-annually & yearly from the entire portfolio of clients.Created new properties - AFPs (Advertiser Funded Programs) for clients basis the brief provided by them and after thorough understanding of the client's business.Maintained daily, weekly, monthly reports to track the growth trajectory.Acquired new clients and hence expanded the portfolio of clients for the organisation.Achieved highest sales vs targets.

Responsible for acquiring & servicing of key accounts for the most premier event properties of the country namely Femina Miss India and by Filmfare Awards.Conceptualised, strategised, planned and implemented scalable sustainable value propositions like Femina Miss India South, Femina Miss India East & The Indian Traveler Awards.Responsible for revenue generation along with maintaining healthy bottomline on the properties by maintaining a viable P&L.Devising media and communication plan of the property including ATL advertising, BTL activities in regional markets & PAN India for properties for South, East & National events.Designing & executing promotion plans on properties by building profitable partnerships & alliances with airlines, multiplexes, out of home media, hospitality, online marketing, etc.Planning & managing PR for the national & the international events.

Ensuring revenues for the various services of the Taj brand (hotels, resorts, palaces, luxury yachts, luxury air charter) from key corporate clients.Relationship management with such HNI clients (chairman, MD, CEO, founder, owner) of various organisations having their Head Offices in the business hub of Nariman Point. Such clientele included CXOs of listed companies and other privately owned companies.Responsible for best rates negotiations for various SBUs (Luxury / Business / Leisure) of Taj Group comprising 80 properties across the world.Lead generation for the above services & closure on deals ensuring healthy margins.Responsible for provisioning of the Request For Proposals (RFPs) for various MNCs.Account / Competition Mapping - performance, sales & marketing strategies / activities & evaluating its effects on company’s business.

Corporate Sales profile to ensure growth in the user base of corporate clients and the number of connections at each client's office.Responsible for revenue generation from the corporate clients in the portfolio.Conversion of such clients from Vodafone and other networks to Airtel; Vodafone having the first mover advantage in Mumbai.Increasing the ARPUs (Average Revenue Per User) of the existing clients by guiding them through the various VAS (Value Added Services) and actioning them for big groups of corporate clients.Ensuring seamless service delivery and near zero churn incase of corporate clients unhappy with the services. Suitable service recovery to be done depending on client to client.Conversion of the prepaid customers (lower end internal stakeholders of clients) into postpaid customers.Market mapping in terms of competition customer base, ARPUs, total revenues, new services / promotional schemes being offered to corporate clients, postpaid:prepaid base ratio, etc.