Sachin Tripathi Email and Phone Number

Responsible for driving the overall marketing strategy. Oversee all aspects of marketing, from brand building and product launches to digital marketing, training and sales enablement.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑: Develop and implement comprehensive marketing plans aligned with the company's business objectives, focusing on brand building, product positioning, and market penetration.● 𝑫𝒊𝒈𝒊𝒕𝒂𝒍… Show more Responsible for driving the overall marketing strategy. Oversee all aspects of marketing, from brand building and product launches to digital marketing, training and sales enablement.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:● 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑: Develop and implement comprehensive marketing plans aligned with the company's business objectives, focusing on brand building, product positioning, and market penetration.● 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑬𝒙𝒄𝒆𝒍𝒍𝒆𝒏𝒄𝒆: Lead the digital marketing team to execute effective digital campaigns, including SEO, SEM, social media marketing, email marketing, and content marketing, to drive online visibility and engagement.● 𝑺𝒂𝒍𝒆𝒔 𝑬𝒏𝒂𝒃𝒍𝒆𝒎𝒆𝒏𝒕: I collaborate with the sales team to develop effective sales tools, training materials, and marketing collateral to empower them to close deals and achieve sales targets.Market Research and Analysis: Conduct in-depth market research to identify trends, opportunities, and challenges, and leverage data-driven insights to inform strategic decision-making.● 𝑻𝒆𝒂𝒎 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕 𝒂𝒏𝒅 𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕: Lead and mentor a high-performing marketing team, fostering a culture of innovation, creativity, and collaboration. Show less

Leveraged strategic marketing expertise to spearhead and execute comprehensive marketing campaigns for the higher education and academic segment. Drove brand awareness, lead generation, and customer acquisition through innovative digital marketing strategies. Successfully positioned our brand as a leading solution provider in the higher education segment.

Responsible for shaping and executing the marketing strategy for our OakBridge Publishing. I managed all aspects of marketing, including brand development, digital marketing, social media, PR, and event management.Key Responsibilities:● Developed and implemented comprehensive marketing plans to achieve business objectives.Build and maintain strong relationships with key stakeholders, including authors, channel partners and media.● Responsible for creation of high-quality… Show more Responsible for shaping and executing the marketing strategy for our OakBridge Publishing. I managed all aspects of marketing, including brand development, digital marketing, social media, PR, and event management.Key Responsibilities:● Developed and implemented comprehensive marketing plans to achieve business objectives.Build and maintain strong relationships with key stakeholders, including authors, channel partners and media.● Responsible for creation of high-quality marketing materials, such as book covers, promotional videos, and press releases.● Utilize data-driven insights to optimize marketing campaigns and measure ROI.Managed e-commerce portals to deliver exceptional results. Show less

● Defining and rolling out marketing strategies & policies, vision and mission for the organization; also providing leadership support to ensure business excellence. ● Proven skills in comprehending larger business environment dynamics and tappotential business opportunities. ● Manage leading complex, cross functional projects with multiple stake holders, andchannelizing resources for a common shared purpose/goal. ● Participating and assisting in executing events, including… Show more ● Defining and rolling out marketing strategies & policies, vision and mission for the organization; also providing leadership support to ensure business excellence. ● Proven skills in comprehending larger business environment dynamics and tappotential business opportunities. ● Manage leading complex, cross functional projects with multiple stake holders, andchannelizing resources for a common shared purpose/goal. ● Participating and assisting in executing events, including tradeshows, conferences, and workshops. ● Effectively managing the complete PR, media and marketing communication activities.● Leading the efforts in capturing and evaluating the marketing campaign success through performance, tracking, dashboards, consumer feedback etc. Show less

● Developing standardized product marketing presentations, proposals, scripts, etc. ● Distinguished efforts towards identifying primary and secondary target market segments/groups for LexisNexis products in coordination with commissioning team and authors. ● Developed several new markets such as solo practitioners, resulting in increased market growth and capture. ● Introduced new marketing concepts such as loyalty program helped customers to gain confidence sooner resulting in… Show more ● Developing standardized product marketing presentations, proposals, scripts, etc. ● Distinguished efforts towards identifying primary and secondary target market segments/groups for LexisNexis products in coordination with commissioning team and authors. ● Developed several new markets such as solo practitioners, resulting in increased market growth and capture. ● Introduced new marketing concepts such as loyalty program helped customers to gain confidence sooner resulting in expansion of client base and increased sales. Show less

● Formulating print product marketing strategy and develop core positioning and messaging for new products, conceptualize and create strong and relevant marketing and promotion plans for the same. ● Identify opportunities for lead generation and to liaise with Editorial and Sales team to conceptualize and develop product marketing tools like new book information with FAB/value props and competitive product positioning, catalogs/flyers et al. ● Develop standardized product marketing… Show more ● Formulating print product marketing strategy and develop core positioning and messaging for new products, conceptualize and create strong and relevant marketing and promotion plans for the same. ● Identify opportunities for lead generation and to liaise with Editorial and Sales team to conceptualize and develop product marketing tools like new book information with FAB/value props and competitive product positioning, catalogs/flyers et al. ● Develop standardized product marketing presentations, proposals, scripts, etc. ●Identify the primary and secondary target market segments/groups for LexisNexisproducts in coordination with commissioning team and authors. ● Analyze and capture performance metrics of marketing campaigns. Build and track dashboards, metrics, consumer feedback/satisfaction etc. to measure performance and progress. ● Visit institutions and channel partners to capture qualitative feedback on LN products and competition's products. Partner with Editorial to build New Product Business Case and acquire Market intelligence regularly. Show less

● Spearheaded marketing and sales strategies for a comprehensive higher education book portfolio.● Collaborated closely with cross-functional teams (sales, marketing, production, editorial) to achieve national sales targets while optimizing inventory and gross margins.● Implemented innovative marketing initiatives to drive sales volumes and enhance profitability.● Cultivated and maintained strong relationships with key accounts and stakeholders.● Successfully identified and… Show more ● Spearheaded marketing and sales strategies for a comprehensive higher education book portfolio.● Collaborated closely with cross-functional teams (sales, marketing, production, editorial) to achieve national sales targets while optimizing inventory and gross margins.● Implemented innovative marketing initiatives to drive sales volumes and enhance profitability.● Cultivated and maintained strong relationships with key accounts and stakeholders.● Successfully identified and forged strategic partnerships to expand market reach and increase business opportunities. Show less

● Implementing marketing strategies to drive volumes & achieve high profitability. ● Exploring new business opportunities in various segments along with concerned branches. ● Handling customer queries for better turnaround time and customer satisfaction. ● Interacting with the clients on a regular basis & providing redressal to all their queries, complaints & handling all client relation.

● Implementing marketing strategies to drive volumes & achieve high profitability.● Interacting with the clients on a regular basis & providing redressal to all their queries, complaints & handling all client relation.