Vice President Of Product And Operations
San Francisco, California, Us
• Oversee all product, marketing, and operations activities for Nylas• Owned product roadmap and KPIs for the Nylas APIs and Nylas Mail email client• Created and implemented a formal marketing program, focusing on pipeline generation, employee recruitment, and long-term brand building activities• Launched version 2.0 of the Nylas APIs, adding in full CRUD for mailbox contacts, greatly increasing the total addressable market for the Nylas APIs by completing Nylas' mailbox offerings• Launched a redesigned API dashboard for multiple user personas, raising Nylas' NPS score from a negative 22 to a positive 10 as well as greatly decreasing support burden• Launched the Salesforce integration for Nylas Mail email client, increasing seven-day retention to 71% from 13%• Launched freemium version of Nylas Mail, defining functional limits to spur upgrades• Implemented a formal marketing program, adding approximately 150 SQLs each month to pipe, increasing new hire applications by 55%, and launching brand building activities• Manage team of twelve employees and contractors across product, marketing, and operations functions