Collaborating on innovative software solutions focused on automation in the media industry. Serving as a strategic advisor, leveraging deep industry expertise to bridge the gap between technical development teams and the complex requirements of media clients. Ensuring that projects align seamlessly with real-world workflows, business challenges, and end-user expectations.Key Responsibilities:• Collaborate with product managers, business analysts, and stakeholders to define business requirements and validate product features from an industry perspective.• Guide product strategy by identifying high-priority features and solutions that address emerging market needs. Develop and refine use cases and user stories to reflect practical media scenarios.• Act as an industry liaison, engaging directly with clients to gather feedback, address pain points, and ensure the product roadmap aligns with client expectations.

Led the development of the business strategy for new mass and regional language TV channels to expand the existing TV broadcast portfolio. Conducted extensive research on various content genres in Hindi and regional languages to create comprehensive business plans for future expansion.• Successfully delivered business plans across different content genres, meeting the IRR goals set by the leadership team.• Formulated strategies for new channels in regional languages such as Marathi and Gujarati.

Defined and executed the content aggregation strategy for Fire TV Hotspot, a new connectivity project under the Digital Devices (Lab126) team. The project was launched for a limited period in select areas of Mumbai as proof-of-concept and to validate business case assumptions.• Established relationships with key OTT content platforms, successfully initiated pitch discussions with the leading content apps in the domestic market alongside leading international platforms.• Lead the partnership strategy 3rd party apps and related product segmentation, pricing and revenue modelling for business plan inputs.• Managed discussions with the Amazon app store tech teams on building a single-click subscription solution that could successfully integrate 3rd party apps as part of the service.

Responsible for managing the business relationship with all linear broadcasters for the satellite distribution and digital services of Tata Sky.

Led Content Programming & Acquisition functions for a cluster of channels in the Movies and Music categories. Created opportunities for marquee acquisitions, developed and executed innovative content licensing models to improve efficiency and increase business KPIs. Worked closely with music labels and film studios, managing release promotions and content integrations, driving new pipelines through partnerships with emerging independent labels, and developing programming concepts to best present the channel's content to its viewers. Leveraged tactical solutions to drive revenue growth and meet client briefs, collaborated on creating original Hindi language content tailored to young adults. Managed a team of six people to deliver critical business outcomes.• Achieved the highest weekly ratings for the respective movie channels within the first year, surpassed AOP ratings targets for two consecutive years.• Exceeded acquisition targets for music and movie titles for multiple consecutive years while maintaining content costs below budget.• Developed a logic and workflow based on data analytics for a software solution to automate content programming.• Led the launch and administration of Disney's first OTT app (Bindass) featuring Hindi shows and music.

Positioned Sony's Hindi Movies channel as the market leader through the design and execution of highly effective programming strategies. Led a team of three to develop and implement content strategies for Hindi Movie channels. Managed end-to-end programming responsibilities for content across domestic and international feeds. Conducted quantitative and qualitative research to track performance and provide inputs for content library acquisitions.• Consistently ranked as the number one channel in the competition set.• Directed programming and promotion planning for the live telecasts of IPL across the entire network.

Growth Path:2010-2011: AVP - Scheduling & Content Operations - BIG CBS Network2009-2010: Channel Head - English Music2007-2009: Associate Director: Content Operations - English & Hindi MoviesPlayed a key role in launching a new television network, overseeing content strategy and operations for a set of movie channels. Conducted extensive research to define the target audience segment, formulate content strategies, operating plans, and business goals. Established content partnerships and developed media operation SOPs for channel launch.As the business head for the English Music channel, implemented a robust brand positioning, content strategy (including concepts for original shows), marketing, and creative plans.Participated in the joint venture with CBS Network, leading research, programming and sales strategy, content acquisition, and channel operations for multiple English Entertainment channels launched through the partnership.

Gained hands on experience in designing & driving a highly effective Programming strategy that led to scaling up Sony's Hindi movie channel to market leadership position. Also, spearheaded the programming for the live telecast of ICC Champions Trophy 2006 and the ICC Cricket World Cup 2007 across the network.

Responsible for the rating analysis and strategic programming of content on the South-Asia channel feed and selection of annual content libraries under the mandate of the ongoing output deals.

Responsible for the programming for theatrical releases across the screens of the multiplex chain, negotiating screen commitments and revenue shares with film studios and local distributors.