CORE FUNCTIONS:> Collaborates with Management in establishing and recommending the most realistic sales goals for the company.> Manages an assigned geographic sales & service area or product line to maximize sales & service revenues and meet corporate objectives.> Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.DETAILS OF FUNCTION:> Performs sales activities on major accounts and negotiates sales price and discounts in consultation with Management> Manages personnel and develops sales and sales support staff.> Reviews progress of sales roles throughout the company.> Accurately forecasts annual, quarterly and monthly revenue streams.> Develops specific plans to ensure revenue growth in all company’s products.> Provides quarterly results assessments of sales staff’s productivity.> Coordinates proper company resources to ensure efficient and stable sales results.> Formulates all sales policies, practices and procedures.> Assists sales personnel in establishing personal contact and Link with top level decision-makers.> Collaborates with Management to develop sales strategies to improve market share in all product lines.> Interprets short- and long-term effects on sales strategies in operating profit.> Educates sales team by establishing programs/seminars in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts.> Collaborates with Management to establish and control budgets for sales promotion and trade show expenses.> Reviews expenses and recommends economies.> Holds regular meeting with sales & service staff.> Support senior executives in their daily administrative needs> Leading and managing a Technical teams and assign the calls to team leaders & Technical Engg