Sachin Kumar Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Roles & Responsibilities1. Leading & managing a team of 3 National Trade Marketing Managers, managing different portfolios2. Handle 52 brands across portfolios which contributes to 54% (3300 Cr.) of India’s business3. Fastrack promoted to TMH in just 1 year & vested with responsibilities of additional portfolios4. Managing BTL to the tune of 270 Cr. spanned across portfolios; delivering business without overspend5. Driving business across both retail & wholesale loyalty program; which contributes to 60% of UrbanKey Achievements1. Scaled up Oil of Malabar, as a flanker brand against competition; market share doubled in FY212. Delivered savings of Rs. 21 Cr. in BTL spends for Parachute portfolio, FY21 against FY203. Rationalized Ayur schemes, moved from peak / trough to consistent schemes; delivered 13% growth4. Achieved flanker brands CNO growth of 2% against 3 yr CAGR of -7%; due to the revised strategy5. SW category revival done in Feb’21, through multiple initiatives across SW Wax, Gel & Deo

Mumbai, Maharashtra

Roles & Responsibilities1. Anchor the largest portfolio of Marico, which includes Parachute & other Coconut Oils primarily2. Handle 21 brands across portfolios which contributes to 56% (3400 Cr.) of India’s business3. Responsible for Annual & quarter planning of volumes / supports across brands and different channels4. Managing BTL to the tune of 270 Cr. spanned across portfolios; delivering business without overspends5. Driving business across both retail & wholesale loyalty program; which contributes to 60% of UrbanKey Achievements1. Parachute Aloe Vera, a new prod. development, was scaled to 2X peak volumes in FY20 (twice) vs FY192. Rationalized & simplified schemes in Parachute Jasmine; changed from peak & troughs to standard ones3. Introduced different types of consumer offers in trade load brands of Marico, for the 1st time4. Launched & scaled up Nihar Gold across 16 ASM areas in FY20; TY Vol ach is 4X wrt LY

Kolkata Area, India

Roles & Responsibilities1. Planning for target setting across programs & new product launches and driving achievement in Division2. Identifying opportunities to increase distribution & channel coverage; benchmarking with other FMCG3. Working with Shopper Marketing / Brands for HO project execution to drive the trade & retail agendas4. Conducting team reviews; providing inputs for better performance; highlight challenges & opportunitiesKey Achievements1. 1st Division in country to successfully complete the new product launch of Hair Cream & Set Wet Gel2. Vested with additional responsibilities of Divisional Sales Development Manager for span of 5 months3. Won MPL Trophy (Annual Award) in both the roles, for excellent performance in Q1 FY184. Winner of PO4 Agenda in all three months of Q1’17; Outperformed other divisions in all parameters5. Developed daily dashboard, highlighting key agendas for respective ASM areas; Well appreciated by CSO

West Bengal, India

Roles & Responsibilities1. Accountable for an avg business of 12 Cr. / month coming from entire north Bengal, across portfolios2. Led & managed a team of 25 Distributors, 160 Stockists, 6 Sales officers / executives & 100 field force3. Formulation of sales strategies, planning & achieving sales targets; taking sales led initiatives4. Managing supply chain & commercial aspects of the area; overall team development (coaching / growth)Key Achievements1. Soon after joining, made a Turnaround in H2 FY16, when area grew by 9%; against H1 @ 2% only2. Won MPL Trophy (Coveted Annual Award) for over achieving in all parameters in Q1 FY173. Achieved a phenomenal growth of 10% in FY 17; 3 year CAGR being 6%4. 1st in country to successfully complete the new product launches of Nihar Rose 400 ml & Rose 20 ml5. Zero Attrition in team in my tenure; industry average being 30% approx6. Promoted to the next role of DTMM, within a span of 1.5 years; norms being 2 years+Intiatives1. Expanded business in hills from 10 to 25 lakhs, by increasing coverage & adding a dedicated resource2. Set Wet gel drive taken in selected months, with required support, made the brand grow by 70% over LY3. Converted 2 stockists to direct distributor, as a part of the Urbanization drive; handled association issue

Mumbai Area, India

Roles & Responsibilities:1. Spearhead entire distribution channel in Mumbai, currently providing a business of 2 Cr. per month2. Lead & manage a team of 4 distributors, 2 territory leaders & 12 Sales executives3. Quarterly BTL planning & execution at ground level, ensuring success matrix to be met as per plan4. Employing & mentoring sales executives; conduct monthly training sessions for all team membersAchievements:1. 1st Management Trainee among a batch of 11, to be offered the role of Regional Distribution Manager2. Achieved a volume growth of 41% in a duration of 6 months; Sept’14: 1.24 Cr to Mar’15: 1.75 Cr3. Appointed an upcountry distributor; achieved productivity in a duration of only 2 months4. Expanded distribution network through 100% town coverage of 5k+ population5. Created additional touch points for end consumers by attaching 175 OE service centres to the network6. Successfully added farm & commercial category in distribution; maintained sustainable growth mom7. Developed a ROI model to standardize PAN India distributor’s ROI in the range of 24%-48%

Surat Area, India

Achievements:1. Market share raised to 16% from 8%; Achieved a volume growth of 145% in Motorcycle category2. Expanded distribution network of initial base of 443 sub dealers to 765, with 100% district coverage3. Planned & carried out BTL activations; Earned budget of 10 lakhs in an interim review with SVP, Sales

Hyderabad Area, India

Achievements:SALES & SERVICE STINT:1. Achieved a total value growth of 44%, through category & channel expansion, Hyderabad market2. Reduced C2C; claims clearance duration; from 9.4 to 2.5 days, through proper root cause analysisMARKETING STINT:1. Formulated a loyalty program for the direct & indirect fleet owners in order to augment Truck sales2. Generated testimonials across 56 Pan India Truck customers; conceptualized a testimonial booklet

Bengaluru Area, India

Project Title: Rural Distribution Network of Karnataka: It's Study & ExpansionAchievements:1. Prospected and appointed a retail distributor; Augmented firm’s annual revenue by INR 50 lacs2. Expanded distribution network by 50% in Shimoga by introducing 6 new beats across 530 retail outlets3. Classified 53 STARZ Outlets out of 530; Designed coverage policies to enhance HVP performance4. Enabled new distributor partnerships; Prospected 4 sub distributors out of 16 visited in 6 towns5. NANO Van Project: Recommended Audio visual system; Designed incentive schemes for Sales reps

Jamshedpur Area, India

Responsible for Supply Chain Management; accomplished procurement, planning & logisticsActed as Liaison between vendors & procurement unit, prepared quotations & negotiated dealsFormulated & executed action plans and met critical objectives of 3rd & 4th quarter of 2010-11

Master Of Business Administration (Mba), Pgdcm, General Management (Sales And Marketing, Operations), 6.25 (Out Of 9)

Activities and Societies: PRESIDENT - HUES Club, Event Head - Carpediem, Pehla Kadam - Social Welfare Organization

Bachelor Of Technology (B.Tech.), Mechanical Engineering, 8.31

Activities and Societies: Sponsorship Head - Ojass’10 (National Level Technical Fest - NIT Jamshedpur), PR Head - Utkarsh'10 (National.

10+2 (Cbse), 87.60%

Subjects: Physics, Chemistry, Maths, Computer Science, English

10Th (Icse), 92.00%