• Innovation consultant helping global FMCG companies launch new products, optimize package design, leverage consumer insights and target marketing messaging• Diverse experience with innovation in the FMCG space specializing in foods & beverages and beauty products• Expertise in upstream marketing/innovation and concept development

• Innovation consultant helping brands launch new products, optimize package design, leverage consumer insights and target marketing messaging• Diverse experience with innovation in the FMCG space specializing in foods & beverages and beauty products• Expertise in upstream marketing/innovation and concept development

• Brand building through cross-segment consumer understanding and leading a multifunctional team across trade marketing, supply chain, media, public relations and finance. • Nominated for the P&G Global President's Award for successfully launching prestige hair care in white-space markets.• Over-delivered fiscal targets through holistic brand communication, go-to-market plans, and product innovation across multiple P&G hair-care brands.

Titan Eye+ (Bangalore)• Worked the creation and launch of the brand's television copy and independently led the planning and execution for the brand's national launch• Anchored the launch of the youth collection ‘Vybes’ across our key markets making it the largest selling collection in-store• Anchored consumer research and insights to track category/brand performance & evolve the store and retail experience design• Independently anchored Retail Communication Development for the brand for all regionsTanishq (Punjab, J&K)• Responsible for Retail Sales & Operations – overseeing performance, expansion and growth of jewelry boutiques and managing a sales team of over 30 people• Through innovative shopper marketing & customer engagement events was able to achieve 43% growth in category (v/s 6% national average)• Anchored the expansion of the Jalandhar showroom into a large format store, now one of the highest grossing stores in the NorthXylys (Bangalore)• Won the ‘Moment of Fame’ award for excellence in Brand Activation. Achieved record Sales through execution of innovative promotional initiatives. • Boosted conversion rates in-store by designing and implementing an innovative selling tool to drive the product’s key selling points• Anchored the activation sale which led to a growth of 300% in sales over last year’s activation period