The position allows me to act both strategically and creatively to meet brand challenges. The role is responsible for providing expertise to inspire the creation of truly holistic thinking, effective brand engagement and oversight of activation delivery in an omni-channel environment.

Regional strategy lead, successful handling the shopper marketing portfolio within Arc for brands like P&G, Nestlé, Samsung, du Telecom across the MENA region and select brands across CEEMEA.The job is a senior planning position, responsible to develop and supervise integrated communication strategies, social shopper, digital activation and omni-channel thinking. My role co-exists with servicing in order to build and grow client relationships, effectively manage the team and subsequently the creative product and contribute to the broader agency initiatives of growth, innovation & creativity.

Leading and managing the client servicing team across several clients to build the shopper marketing competence of the agency.The job was a senior client facing role, responsible to maintain and grow client relationships, effectively manage quality/timing of agency output, provide strategic input across the creative product and manage overall profitability of the team portfolio.

Reporting to the Director of the company and working with the marketing team, I was responsible for the strategic development, implementation and management of a number of marketing and business development events, ranging from large conferences to hospitality events and special events.Personal Achievements:Helped launch the XBOX 360 across the Middle East through successful design and implementation of the “gamer” experience, coordinating the PR and advertising campaign.