Ecommerce Manager
Current- Responsible for leading the online strategy and building product roadmap- Managing 3 project teams with 25 people working on the projects- Analyze product performance and customer feedback and respond quickly to diagnose and address issues- Generate new product ideas, analyze these for feasibility, quantify business impact, and take these from ideation phase to launch phase- Manage new product development from strategic planning to implementation by working with cross-functional teams that include Marketing, Technology, Consumer Service- Create user stories and functional requirements and collaborate with UX and Design team on execution- Conduct external research and usability studies to understand how customers are interacting with the product and develop enhancements based on the results / analysis