B2B Solutions- Conducted user research interviews and created in-depth user journey maps by identifying pain points and crafting core messaging for an omni-channel SaaS martech tool- Contributed to product playbook to shape go-to-market strategy and align with customer needs- Guided enterprise account onboarding, strategy, roadmap and client relationshipsMarketing Analytics (B2B SaaS MarTech)- Optimized user experiences to enhance customer loyalty programs in retail, transportation and energy clients by understanding, tracking, and predicting customer behavior- Led A/B testing, customer segmentation, and analysis to transform insights into value propositions- Served as nexus point between data science, marketing, strategy & developers to enhance user engagement

Product Analytics- Utilized data analysis and cross-functional collaboration to improve user experiences and drive product enhancementsProgrammatic Advertising Analysis- Optimized campaigns by monitoring KPIs and applying data-driven insights for improved ad targeting and audience engagement

Within industries spanning Tech, Retail, Gaming/Entertainment & Energy/UtilitiesBusiness Operations- Conducted root-cause analyses to assess fraud operations, leveraging stakeholder interviews, KPI assessments, and gap analysis- Presented findings and recommendations to executive teamsERP Controls, ITGC audits, SOC Reports- Managed end-to-end controls testing for the purchases and payables cycle, ensuring compliance with RFP, procurement approval, sole source justification, and delegation of authority matrix. Proposed control framework improvementsPrivacy Regulation Advisory- Guided businesses to align with corporate privacy guidelines, ensuring GDPR compliance- Led data mapping, created global data flow visualizations, and analyzed retention guidelines for compliance

Led the Commerce faculty's Peer Advisor team as an extension of the Sauder School of Business Career Center to provide resume, cover letter and interview advice for all undergraduate students

Upper level Financial Accounting Teaching Assistant