Taking brand ownership and provide the vision, mission, goals and strategies to match up to. Translating brand strategies into brand plans, brand positioning and go-to-market strategies. Lead creative development and create motivating stimulus to get targeted population to “take action”. Researching consumer markets, monitoring market trends and identifying potential areas for investment and penetration, based upon consumer needs and spending habits.Looking at the pricing of products and analysing the potential profitability. Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery. Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers. Checking marketing copy. Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Anticipate bottlenecks, Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.Monitoring product distribution and consumer reactions through focus groups and market research.Coordinating product launch, trade expos, event sponsorships and celebrity endorsements.Work closely with in-house marketing and communications people, as well as legal and compliance staff and numerous creative agencies. Represent the VH Group and it's various companies at all business forums, creative meetings, including photo and film shoots. Brainstorm new and innovative growth strategies.

• Devised research insights. Developed target buying cycle and marketing team vision to create success roadmap.• Conceived integrated strategic marketing plans for residential, commercial and mixed-use businesses to drive sales.• Implemented improved marketing planning and creative development process encompassing outside consultants.• Repackaged project offerings to create more compelling choice for targets. Devised marketing plan.• Leading team of talented hardcore professionals. Restructured team roles and responsibilities to increase efficiency.• Formulated national & international strategy, developed integrated marketing plans through collaboration with worldwide business associates.• Leading cross-business teams in updating visual communications standards saving sizeably in marketing expenditure.• Enhanced brand statement by developing a target message map that clarifies the brand’s key points of difference.• Leading implementation of brand launch encompassing TV, print, radio, direct mail, PR, events, collateral, sponsorships and internal communications. Exceeded goals for increasing brand awareness and image.• Devised scheme for overall brand architecture and created decision tree to rationalize numerous acquisitions.• Worked with sales and led value proposition research• Recommended research approach and devised questionnaire for target communications study and feedback mechanism.• Initiated overhaul of website homepage increasing traffic.• Managed public relations efforts including news releases and sponsorships. Created news releases guidelines.• Developed enhanced budget process that improved reporting and reduced time required by 25%.• Collaborated with numerous company resources in a complex matrix setting. Oversaw and developed systems for high productivity.• Guided professional development of staff leading to Awards and appreciations.

Brand management, marketing & allied activities related to luxury project launches, consistent reduction on percentage of marketing cost per leads generation among framed responsibilities as head of marketing & brand management.

Brand management and development on brand strategy & statistics systems, new businesses and business structures development, Strategic Consulting.

Responsible for entire gamut of Brand Awareness (print advertising & TVC, collaterals, events, promotions, visual merchandising, online)

Advertising, Print Production, Audio Visuals, Corporate Communication, Events (Trade fairs/ expos), Promotions (Seasonal Khariff, Rabbi), creatives, directing photo & video assignments, monitoring websites etc.