Sachin Verma Email and Phone Number

As a Senior Operations Manager at PS INTELEGENCIA ANALYTICS PRIVATE LIMITED, I played a key role in driving the overall Advertising strategy and business growth. I established and built strong, profitable, long-term relationships with clients, collaborated with internal stakeholders to develop joint business plans, and upsell opportunities. Additionally, I prepared and presented business reviews to the senior management team regarding progress and roadblocks to increasing adoption customers.

Working as team lead from last 2 years on Google process ( Revenue Based Process), In my current role the key focus is on strategizing the Business process analysis, project management, Team management & solely responsible for understanding and documenting the current business process, identify improvement areas/opportunities to drive in operational efficiencies and interact with the executive management, senior leaders and other stakeholders to identify process gaps and recommend improvements.• Gained exposure in Google AdWords and Analytics; experience in user behavior study and landing page analysis.• Skilled in measurement of various online advertising programs• Proficient in working in an online environment of constant change, challenge and multiple targets; extensive knowledge of the digital industry along with its trends and technologies• All-rounder with extensive experience of content strategy, editorial flow, paid search advertising, , copywriting, client satisfaction and working with a diverse team of expert in-house writers• Effective relationship management with strong analytical and communication skills.• Expertise in Google Analytics , Google Merchant center, AdWords Editor and rest Google tools.• Excellent knowledge of Google Adwords and all paid search platforms.• Rendering services as Strategic Consultant to high value clients in Australia, India and UK; providing support for paid media campaigns on Google• Understanding campaign goals with SMB Advertisers and helping to create optimum solutions for websites, ecommerce, store front visits and leading generation

• Google Adwords PPC Campaign Analysis.• Social Media Marketing Campaign• Real Time Bidding Campaign• Market Analysis and Trend Report Of Any Industry.• Strategic Planner Advisor For New Project of Any Industry On Search Platform.• Programmatic Campaign Double Click Interface• Conversion Optimization• Helping the Business Development Team in finalizing proposals for new SEO,PPC Clients. • Keyword research with tools like Google Keyword Planner and Word tracker.• Creating Google Sitemaps and Business Local Listing.• Working with Google Analytic to set up Goal Funnels, Remarketing, and integrating Adwords and Analytics account for tracking and reporting. • Social Media Campaigns for clients' projects. • Quality checking of the links and social networks for back linking and brand • Promotion through tools like Google Webmaster, MOZ, Majestic SEO, Link Research Tool. • Testing new Web sites designed for new projects to ensure low bounce rate and increasing time spent on the website.

• Manage Google Adwords account for various Clients.• Launch Google Adwords Campaign as per Customer's Advertising Requirements.• Industry specific potential keyword research.• Creating Adwords campaigns for search & display network for multiple Clients. • Keyword research & selection to expand campaigns.• Bid management in ad group & keyword level.• Create effective and attractive Ad copies/Ad texts.• Update Ad group & Campaign level negatives with best possible Negative Keywords for efficient use of campaign budget.• Use different types of Ad Extensions to enhance Advertisements.• To monitor & improve campaign CTR & Quality score.• Campaign Performance reporting & ROI Analysis• Conversion Tracking and CPA bid optimization.• Remarketing campaign creations and optimization.• Suggest Bis Strategies, Daily Budget, Geo Target with optimal allocation of Customer's Advertising budget.• Theme various campaigns with best possible combinations of positive keywords.• Managing campaign performance & updating customers for their account performance

As Team member my job comprises of many aspects which includes coordinate with team and be productive at the same time. I have hands on experience in many online portals minor/major projects for On Page Optimization activities i.e. Site Analysis, Keyword Research/Keyword Density, Title tags/Meta Tags/ H1 Tags/ ALT Tags, Meta Description, URL Structure & Internal Linking, Original, Effective & Keyword Reach Content and sitemaps/Google listing & Robot.Txt. Have leaded Off Page Optimization activities i.e. URL/ Directory Submission, Blog posting and commenting, Classified, Social Bookmarking, Article Submission, Video Uploading, Forum Posting, Image submission, Press release and PPT submission.Research the best Keywords using tools as Google Ad Words, with less competition and high search volume for high Ranking of website. Increase the traffic, ranking the keywords and Social media optimization for Project as per requirement.