Led the SEO and SEM strategy for the company’s software products, optimizing product landing pages to improve visibility on search engines, which resulted in a significant increase in organic traffic and conversions.Managed Google Ads campaigns, focusing on keyword relevance, quality score improvements, and cost-per-click (CPC) reductions. Developed ad copy, conducted A/B testing, and analyzed performance to enhance campaign outcomes.Implemented social media strategies that promoted brand visibility and audience engagement across platforms like Facebook, LinkedIn, and Twitter, contributing to overall lead generation efforts.Monitored and reported on SEO performance metrics using tools like Google Analytics, SEMrush, and Moz, providing insights that informed ongoing optimization efforts.

Managed PPC campaigns with a focus on improving ROI through targeted keyword bidding and ad performance analysis.Conducted comprehensive SEO audits and implemented on-page and off-page optimizations to boost organic visibility and ranking.Collaborated with internal teams and external clients to define SEO setups for new websites, focusing on long-term growth and sustainability by executing strategies that align with client goals and KPI.Performed keyword research, identifying high-value search terms and creating content plans that cater to target demographics. Partnered with content teams to optimize blog posts, product descriptions, and service pages.Formed the advance backlinking strategy development and account setups across various platforms to expand client digital footprints and improve domain authority.

Conducted extensive keyword research and analysis to identify high-impact keywords for SEO optimization.Executed on-page optimization techniques, including meta tag optimization, keyword placement, and content optimization, resulting in improved search engine visibility.Led off-page optimization efforts such as link building, guest blogging, and social bookmarking, enhancing website authority and generating quality backlinks.Conducted technical SEO audits, identified website issues, and implemented necessary fixes to improve site performance and crawlability.Utilized SEO tools such as Google Analytics, SEMrush, and Moz to track rankings, conduct competitor analysis, and identify opportunities for improvement.

Keyword research and analysis: On-page and off-page optimization techniquesTechnical SEO audits and optimizationsLocal SEO StrategiesSEO tools (Google Analytics, SEMrush, Moz)Data Analysis: Google Analytics and Google Ads data interpretationIdentifying trends, patterns, and insightsReporting and performance analysisConversion tracking and attribution modeling

I am managing their Website's SEO and working on improving their Social Media presence by giving suggestions on how they can improve their business and get more engagements. I am working on On-page, Off-page, Competitor's keywords research, Improving PA DA, working on Backlinks.