Digital Marketing Manager
CurrentLed the SEO and SEM strategy for the company’s software products, optimizing product landing pages to improve visibility on search engines, which resulted in a significant increase in organic traffic and conversions.Managed Google Ads campaigns, focusing on keyword relevance, quality score improvements, and cost-per-click (CPC) reductions. Developed ad copy, conducted A/B testing, and analyzed performance to enhance campaign outcomes.Implemented social media strategies that promoted brand visibility and audience engagement across platforms like Facebook, LinkedIn, and Twitter, contributing to overall lead generation efforts.Monitored and reported on SEO performance metrics using tools like Google Analytics, SEMrush, and Moz, providing insights that informed ongoing optimization efforts.