Sachi Soni Email & Phone Number

Jersey City, NJ, US

Austin, Texas

First product marketing hire and marketing lead for the largest product launch in company history — coming Spring 2025.

San Francisco, California

Led 3 critical feature launches for SoFi's Checking & Savings business resulting in double digit growth in new account opens and account balances. Spearheaded val prop research to help shape Bank's front-door offerings and product roadmap. Supported all aspects of marketing operations (including spend reconciliation), omni-channel testing, and executive.

Richmond, Virginia

Led GTM strategy for new credit card development, including naming and positioning. Oversaw 10 cross-functional pod members to transform marketing at Capital One from siloed, program-centric marketing to journey-based, lifecycle marketing. All while managing digital acquisition agenda for the largest consumer segment in U.S. Card.

Richmond, Virginia

Expanded into new channels, audiences, and user journeys, while consistently driving incremental growth in all performance KPIs and significant reductions to CTA. Developed always-on testing framework and partnered with Performance Marketing to evolve measurement approach to multi-touch attribution model. Also led various creative shoots for Capital One.

Richmond, Virginia

Launched #BeUnstoppable, a UPS global campaign dedicated to supporting small business owners. Supported omni-channel marketing plan including brand activations, influencers, limited-edition packaging design, merchandise, and non-profit partnerships. #BU was followed by #ProudlyUnstoppable, a series still ongoing today.

Richmond, Virginia

Coordinated #ThanksForDelivering campaign, showcasing UPS’s commitment to deliver amidst COVID-19. Helped stand up global performance marketing business for UPS across US, UK, and CA. Spearheaded the adoption of dynamic creative optimization to increase operational efficiencies and in-market creative testing.

New York, New York

Project managed the production of an entirely new website in parallel with completely rebranding the company and product in under 2 months. Owned updates to brochures, digital banner ads, and various other collateral. Led weekly status calls, worked cross-functionally, and prepared pre-reads and other recap presentations for senior leaders.

Richmond, Virginia

Developed market plans for MarkTen's first seasonal flavor launch on e-commerce and in select 7-Eleven stores. Conducted research to brief agency partners on POS, digital banner ads, email, website, and direct mail channels. Was the only intern out of 60 selected to have Altria Group Co.'s CEO Marty Barrington as summer mentor, and received full-time offer.

Blacksburg, Virginia

Developed emails, webinars, and website updates to increase awareness ahead of product launches. Helped execute various company-hosted events. Formulated pre and post-show marketing materials and coordinated all event planning.