As the Business Director at Stratedgy, a specialised studio focusing on Communication Research, Brand Strategy & Design for consumer brands, I have the privilege of working with entrepreneurs and leaders to bring their business visions to life in the UAE.At Stratedgy, we are dedicated to creating impactful brands that tell enduring stories in the ever-evolving world of consumer brands. Our approach revolves around deep-rooted consumer research and insights, delving into people's lives… Show more As the Business Director at Stratedgy, a specialised studio focusing on Communication Research, Brand Strategy & Design for consumer brands, I have the privilege of working with entrepreneurs and leaders to bring their business visions to life in the UAE.At Stratedgy, we are dedicated to creating impactful brands that tell enduring stories in the ever-evolving world of consumer brands. Our approach revolves around deep-rooted consumer research and insights, delving into people's lives, behaviors, and cultural shifts to establish a solid brand foundation. We breathe life into brand strategies through design across all consumer touchpoints.Our services at Stratedgy are:- Consumer Research- Brand Strategy and Positioning- Brand Naming- Brand Communication- Visual Identity Systems- Packaging Structures and Design- Brand Consulting Show less

As Interim CEO at Valyou, I spearheaded the launch of a new rewarding shopping platform in the UAE. Valyou, redefining everyday purchases, garnered the trust of 30,000+ users in its initial six months.Key Contributions:Sales Acceleration: Implemented strategic initiatives leading to remarkable sales growth and fostering customer loyalty.Digital Transformation: Pioneered the development of a robust platform, overseeing the creation of a user-friendly website and app, as well… Show more As Interim CEO at Valyou, I spearheaded the launch of a new rewarding shopping platform in the UAE. Valyou, redefining everyday purchases, garnered the trust of 30,000+ users in its initial six months.Key Contributions:Sales Acceleration: Implemented strategic initiatives leading to remarkable sales growth and fostering customer loyalty.Digital Transformation: Pioneered the development of a robust platform, overseeing the creation of a user-friendly website and app, as well as implementing CRM solutions for enhanced customer engagement.Retail Expansion: Established the first physical store and mobile van, strategically expanding Valyou's presence to cater to diverse consumer needs.Operational Excellence: Orchestrated the recruitment, training, and management of the sales team, ensuring seamless operations and logistic efficiency.Regulatory Compliance: Successfully obtained licenses from the Dubai Economic Department, solidifying Valyou's standing in the local market.Funding Triumph: Played a key role in securing 500,000 AED in Series A funding for a 5% stake, fueling Valyou's continued growth and innovation. Show less

During my tenure at Idea Spice, I curated and managed a dynamic portfolio of 1000+ brands, spanning SMEs to MNCs, across diverse sectors such as retail, real estate, F&B, hospitality, B2B, healthcare, technology, automotive, fashion, education, entertainment, financial services, and travel, dealing with varying scales and complexities of projects.Key Contributions:Strategic Leadership & Team Mastery: Orchestrated a high-performing team of 12, propelling Idea Spice Design to… Show more During my tenure at Idea Spice, I curated and managed a dynamic portfolio of 1000+ brands, spanning SMEs to MNCs, across diverse sectors such as retail, real estate, F&B, hospitality, B2B, healthcare, technology, automotive, fashion, education, entertainment, financial services, and travel, dealing with varying scales and complexities of projects.Key Contributions:Strategic Leadership & Team Mastery: Orchestrated a high-performing team of 12, propelling Idea Spice Design to unprecedented success.Holistic Account Management Excellence: Ensured seamless operations, meticulous client relationship management, and optimal outcomes.Market Dynamics Insight: Shaped business development, sales, and marketing strategies, positioning Idea Spice Design at the forefront of industry trends.Innovative Branding Excellence: Spearheaded cutting-edge brand strategies, elevating awareness for diverse clients.Social Media Prowess: Led social media campaigns, fostering brand growth and awareness.Business Development Prodigy: Accelerated business growth, cultivating positive client relationships.Strengths & Achievements: Strategic Branding Maestro: Led brand identity development for initiatives like the National Program for Happiness and Positivity.Digital Marketing Excellence: Directed the digital presence for Arab Health 2023, showcasing adept application of digital trends.Project Leadership & Wins: Successfully won the international bid for Dubai Parks & Resorts, leading complex projects.Holistic Client Management: Oversaw 1000+ key accounts, contributing to remarkable revenue increase, managing industry giants.Current Collaboration:I maintain an ongoing collaboration with Idea Spice Design as an external consultant, contributing to their sustained success. Show less

• Devised and executed creative advertising campaigns on a combination of platforms including Digital, TV and paper media.• Aided in market research and account management.

• Formulated and authored social media concepts and campaign ideas for client pitches and proposals.• Crafted, moderated and regularly updated social media campaigns for clients.• Tracked and analyzed trends in the digital space, educating team members on new research to incorporate into the company’s operations.

• Proposed new marketing strategies as a member of the strategic development team.• Developed and incorporated novel marketing strategies to attract new clients.• Spearheaded the creation and management of the social media platform, updating site content regularly.• Orchestrated the planning, management, and booking of artists and venues for events, performing bookkeeping duties to track expenses.

• Telemarketing and face-to-face consumer sales.• Part of the sales division: in charge of the launch of a customer loyalty card program.