- Designed a new pricing strategy of a semester-long free trial for the Premium model and reduced pricing from the current $9.99/month to $4.99/month, to create a more affordable subscription model to increase adoption of Adobe Express over other online graphic design websites among the target audience of college students.- Conceptualized the “Do It With Adobe Challenge,” as a marketing campaign targeting micro-influencers and UGC with a #DoItWithAdobe TikTok trend to drive user-generated content that promotes the integration of Adobe Express into everyday life uses from academics to lifestyle by switching from graphic aesthetics and design competitors, like Notion, Lemon8, and Canva, to Adobe Express.- Developed the “Campus Creators Week” marketing campaign to target college campuses through interactive, pop-ups, hands-on workshops and training for students and educators given by guest speaker professionals on how to maximize use of Adobe Express and its AI capabilities and templates for a variety of needs relevant to college students to spread the use of the platform across college campuses and classrooms.- Formulated feasible and deliverable goals for promoting driving new user acquisition including aiming for a 10% increase in student sign-ups within 18 months by securing 5 new university partnerships with on-campus activations, strengthening existing ones with campus visits for workshops and training, and marketing Adobe Express heavily to students through the influencer and campus challenges.

- Organized the volunteer sign-in table at Lawntopia, ensuring efficient check-in for over 100 volunteers during peak times from 3-7 pm and was one of fifteen students assisting in stage and equipment clean-up after the event until midnight, significantly contributing to the event's smooth operation.- Facilitated promotional giveaways, raffles, and free merchandise for Lawntopia by emailing companies like Red Bull about our sponsorship package, enhancing the event experience for hundreds of student attendees.- Developed a comprehensive sponsorship database on Google Drive, streamlining the process of sending out sponsorship packages and requests, and improving the sponsorship’s team efficiency.

- Delivered individualized resume, LinkedIn, and cover letter coaching to 6 students in the CD Corner Program, helping each create a professional brand and improve their portfolios for internship and job interviews.- Introduced the 'Mentorship Marathon,' a dynamic program of weekly professional and social activities within the Mentorship Program, boosting member engagement and participation through an innovative credit and point system.- Designed weekly program schedules for the Mentorship Marathon using Canva, attracting a 33% engagement rate from mentors and mentees through visually appealing content.- Moderated a Q&A session with five guest speakers at the Financial Literacy Workshop during DWIB’s Annual OWN-IT Conference, providing valuable insights and networking opportunities for over 100 attendees.

- Expanded our target audience by 27% by analyzing trends outside of the gym community on TikTok and adopted similar video formats, resulting in increased engagement from regular gym-goers and the general public.- Audited weekly TikTok engagement data and discovered that shorter videos with pictures outperformed others, leading to the creation of our first video to surpass 3,000 views.- Diversified content strategy by leveraging insights from successful videos, resulting in optimized content performance with longer videos on Instagram and shorter, picture-based videos on TikTok.

- Educated active voters aged 55+ on Dr. Rozzana Verder-Aliga during call-banking sessions, addressing individual concerns about her campaign for State Senate with a personal touch to increase voter engagement and awareness about the upcoming election.- Conducted research for a regional cost analysis spreadsheet of 37 office space properties in Davis, examining key variables such as price per square foot, geographic region, type of asset, and price per square foot per month to provide valuable insights for Launchpad’s expansion and relocation.- Synthesized 30+ pages of in-depth research on Dr. Rozzana Verder-Aliga and District 3 demographics into a 6-page comprehensive research book for increasing ease of campaign advertisement reference.- Compiled information on agricultural, technological, and economic potential for properties in Long Beach and Sacramento into an investment viability report for a real estate investment case competition.

- Recorded and edited vocals and backing tracks for weekly covers to post on the YouTube channel using a home audio recording setup and Logic Pro.- Published 3 self-written pieces on the music industry’s events in the Evergreen, Almaden, and Willow Glen Times.- Designed a website, YouTube channel, and Instagram account with Squarespace and Canva and saw an increase in engagement by 5% each month after consistently uploading 2-3 music industry posts per month on each platform.- Garnered connections with other music-centric social media accounts that boosted my website and YouTube subscription rate on average by 3 subscribers every month.