Lan-Chi is a seasoned communications professional with over 25 years of experience in various sectors, including media, internet technology, consumer software, transportation, and government. She leverages her skills in digital management, creative direction, and advertising management to drive revenue and customer experience for Los Angeles Metro, the third-largest transit agency in the US.In her current role as Director of Communications - Revenue Generation, she has modernized the agency's bus and rail advertising programs, delivering new contracts that increased revenues from $110M to $305M. She is also leading the digitization of Metro's rail system, installing nearly 1,000 digital screens that will provide real-time information and digital content for customers. She is passionate about enhancing transit ridership and accessibility through innovative digital platforms and strategies.
Listed skills include User Interface Design, Mobile Applications, Creative Direction, Interaction Design, and 22 others.