Head of Design and UX at Humana's large IT organization, overseeing several product design cycles using Design thinking and Agile across multiple teams and business functions while scaling design talent.+ Led user-centered (research) design methodologies into B2B and B2C products that led to multimillion-dollar ROI while changing the organization’s mindset on best practices.+ Designed and led impactful workshops with cross-functional teams to uncover business viability while utilizing the JTBD framework to uncover user needs and opportunity gaps.+ Delivered and established a comprehensive Design System across the IT domain to eliminate production waste while elevating a more unified user experience.

Recruited to the Global Commercial Digital Innovation team to lead digital transformation design and content strategy efforts across all organization verticals.+ Led a year-long product design process for a first-of-its-kind AI-powered patient engagement platform in digital transformation from Discovery, behavior strategies, ideation, design and content strategies towards an MVP service hypothesis.+ Introduced new primary research tools like UserTesting, UserZoom and Miro, leading to more critical discovery output with quantitative and qualitative research.

Led a UX and Creative team at a health tech startup formed by Comcast and Independence Blue Cross, focusing on “What’s next in patient journeys”- designing experiences in: mobile applications, Xfinity TV, and a web/online application.+ Managed a diverse team of designers, UX leads, animators, copywriters, content strategists, engineers, and vendors, overseeing team performance.v+ Led generative and qualitative research, weekly user testing, and the implementation of accessibility best practices to inform improved product favorability, maximize user engagement, and ensure inclusivity.

Led UX and Design for innovative agency delivering first-of-their-kind solutions in Pharma/Healthcare, Entertainment, Pro Sports, Retail, Food Services, Music, and Home Improvement.+ Spearheaded mobile design and strategy for Abercrombie & Fitch and Hollister, enhancing user engagement metrics and driving revenue growth.+ Led a team that pitched and won AI-based in-store physical screen for Home Depot that takes images of hardware that customers may bring into stores that identifies and helps them find where to locate (wayfinding). First-of-its-kind product for Home Depot.+ Designed acclaimed Alexa Skills for brands like Barilla Pasta, Nike, and Live Nation, boosting marketing campaigns, brand recognition, and consumer engagement.

Led teams of 20-30 across various functions: graphic designers, art directors, senior designers, copywriters, strategists, planners, social media professionals, UX professionals, and marketers.+ Spearheaded strategy and creative development for over 20 global pharmaceutical brands across 30+ therapeutic areas and health conditions.+ Pioneered initiatives many firsts- mobile apps, social media programs, responsive global websites, Apple TV concepts, iPad e-Detail aid solutions, and the agencies first chatbot.