WeGetDesign offers low-code, custom technology solutions for both startups and established enterprises.► Lead the product marketing program and drive market research by performing comprehensive data-driven research and analysis, generating detailed insight reports that guide strategic decisions and content creation efforts► Manage competitive analysis programs and deliver market trends, competitor strategies, and opportunities to clients, offering insights to inform strategic decisions and enhance their competitive positioning in the industry► Collaborate closely with cross-functional teams, including marketing and design, to develop go-to-market strategies focused on boosting brand visibility and engagement metrics to increase engagement by 20%► Create product marketing assets such as technology insights, whitepapers, and case studies to support sales and marketing efforts, providing valuable resources that highlight product benefits and drive customer engagement

CloudBlue is an Ingram Micro business that helps service providers to build, scale and monetize cloud and digital solutions. ► Managed five cloud product lines and the core platform, driving go-to-market strategies, product launches, product messaging, and marketing campaigns, resulting in 10% annual revenue growth ► Spearheaded the creation of over 50 product assets, including new web pages, blogs, white papers, sales sheets, pitch decks, and product videos, resulting in a 20% increase in product awareness and brand visibility ► Built the competitive intelligence (CI) program from the ground up, delivered 10+ CI decks and feature gap analyses, and served as the go-to person for market data, trends, and competitor information for business reporting and strategic planning ► Built the account-based intelligence research process within the account-based marketing (ABM) program from the ground up, delivering over 20 ABM reports/decks, resulting in a pipeline generation of over $3 million ► Led the customer marketing stream and orchestrated customer campaigns for cross-selling and up-selling, resulting in increased customer engagement

KPMG is one of the Big Four accounting organizations that provides Audit, Tax, and Advisory services.► Managed the GRC/IRM stream and engaged with Fortune 500 companies of different sizes and industries to mitigate risks spanning cybersecurity, compliance, enterprise, and technology, while evaluating clients’ internal processes, architecture, systems, and controls► Led the product marketing strategy and developed over 50 product artifacts, including product marketing and product positioning decks, messaging, sales tools, thought leadership collaterals, and product demonstrations, to support go-to-market initiatives, resulting in a 10% increase in business development► Managed requests for proposals (RFPs) and requests for information (RFIs) on deals exceeding $1 million, while also nurturing and maintaining relationships with over five GRC vendors to ensure alignment with client needs and organizational objectives► Played a key role in closing a 1.4 million CAD cybersecurity deal with a leading Canadian financial firm and collaborated with a leading Canadian bank to review 350+ commercial loans and process 125+ loan applications for the Paycheck Protection Program (PPP) – a COVID-19 initiative

MetricStream is the world’s largest independent provider of governance, risk, and compliance (GRC) products & solutions.► Managed three cybersecurity product lines, and the core platform of the GRC/IRM stream, leading efforts in go-to-market strategies, product messaging, product launches, and marketing campaigns, resulting in 15% revenue growth year on year► Created more than 100 product assets, including sales playbooks, battle cards, blogs, white papers, sales sheets, pitch decks, customer success stories, and product videos, resulting in a 25% increase in product awareness and brand visibility► Oversaw the development of over 300 customized RFPs/RFIs, ensuring they effectively conveyed the value proposition of the company's products and services, resulting in a 20% increase in contract win rates and a 15% boost in revenue► Managed analyst relations for over four years, securing leadership positions in key analyst reports such as the Gartner Magic Quadrants, Chartis RiskTech Quadrants, and Forrester Waves, resulting in enhanced market visibility and a 20% increase in industry recognition► Played a pivotal role in showcasing the technology and business value propositions, instrumental in sealing three significant strategic cyber deals, valued at $2.0 million, $1.6 million, and $1.2 million respectively

iViZ (acquired by Synopsys) is the industry's first cloud-based on-demand penetration testing company for web applications.► Managed GCC/APAC market, leading key sales and marketing programs including customer segmentation, lead generation, account-based marketing, and market research-driven messaging and positioning, increasing regional sales by 20% ► Oversaw end-to-end product management, including requirements gathering, product demonstrations, and delivery, resulting in a 30% increase in customer satisfaction ► Developed content and thought leadership strategies that elevated brand value; Managed partner programs, including partner portfolio strategy, leading to a significant partnership closure in Saudi Arabia, driving a 25% market expansion, and increasing partner-generated revenue by 15% ► Managed and finalized two global deals for the company, one with a prominent bank in the Middle East and the other with a major casino in Asia, resulting in a 20% increase in Annual Recurring Revenue (ARR)

Kingstons Residential is a leading real estate letting agency specializing in property lettings, management, and sales.► Managed the UK market and spearheaded marketing strategies, demand generation initiatives, and competitor benchmarking activities, resulting in a 20% increase in brand awareness within the region► Assisted in developing and implementing digital marketing initiatives aligned with organizational goals and long-term strategies, resulting in a 25% increase in online engagement and a 30% rise in conversion rates► Proposed a novel process for monitoring the status of numerous high-value properties, leading to significant time savings and enhanced client relations, resulting in a 40% reduction in administrative time and a 20% increase in client satisfaction

Wipro is a leading technology services and consulting company that builds innovative IT solutions. ► Contributed to projects including LCS/OCS (Live/Office Communication Server) for NORTEL and CRE (Call Return Erasure) for BT (British Telecom), operating within the HP-UX platform and utilizing Protel language, which is proprietary to Nortel► Developed more than 5 features, and addressed over 10 high-priority customer issues and Customer Requests (CRs), in addition to conducting multiple server installations► Formulated thorough testing methodologies for internal requirements, and devised and implemented test strategies, plans, functional test cases, and User Acceptance Tests (UAT)► Provided mentorship and training to more than 5 team members, while also generating detailed technical documentation and providing support for training needs