• Maintain effective internal communications to ensure all regions and services lines are kept informed and up to date on the capabilities.• Collaborate with key stakeholders to develop integrated marketing campaigns• Manage the implementation, tracking and measurement of marketing campaigns• Manage team of Database Research Analysts responsible for database generation and management• Process management and documentation• Lead a team of content marketers, copywriters… Show more • Maintain effective internal communications to ensure all regions and services lines are kept informed and up to date on the capabilities.• Collaborate with key stakeholders to develop integrated marketing campaigns• Manage the implementation, tracking and measurement of marketing campaigns• Manage team of Database Research Analysts responsible for database generation and management• Process management and documentation• Lead a team of content marketers, copywriters, content writers to help generate high-quality marketing materials• Work closely with sales and account management teams and equip them with relevant marketing material/collateral• Drive traffic to website and help generate Sales Qualified Lead for the sales teams. • Responsible for generating quality content on Azentio properties and social media, that results in brand recognition.• Represent Azentio in relevant marketing conferences and evangelize Azentio’s products. Show less

• Planning, monitoring & execution of Go-to-market Strategies and Sales led initiatives for Innospire.• Aligning marketing programs strategically with Sales using various marketing channels globally• Develop and make marketing plans and projects in line with other departments• Manage all marketing strategies, key performance indicators, and advertising• Practicing Marketing Intelligence, Evaluation and Research Analysis• Monitor, analyze, and check market trends, customer… Show more • Planning, monitoring & execution of Go-to-market Strategies and Sales led initiatives for Innospire.• Aligning marketing programs strategically with Sales using various marketing channels globally• Develop and make marketing plans and projects in line with other departments• Manage all marketing strategies, key performance indicators, and advertising• Practicing Marketing Intelligence, Evaluation and Research Analysis• Monitor, analyze, and check market trends, customer behaviors, and competitor activity• Responsible of partnerships with other companies to develop churn and loyalty solutions• Develop digital marketing campaigns with reputable companies• Creating of the user segments, identifying, managing the customer life-cycle• Manage social media, SEO advertising team and making decisions• Build up Google AdWords & display ad strategies, optimize with bid-management tools Show less

Recruited as first online marketing professional for company to develop and execute the online marketing strategy and programs for the client. Shouldered the overall SEO process of the company and generate leads for sales team.

• Developing marketing plan, identifying prospects, conducting webinars, report generation, generating content and all kind of sales supporting activities• Designing the lead generation systems encompassing the entire cycle from lead capture to nurturing leads to relationship marketing• Doing Competitor’s Analysis including SWOT analysis and devising & implementing strategies for countering them • Getting the requirement from the sales team and working with the web design team to… Show more • Developing marketing plan, identifying prospects, conducting webinars, report generation, generating content and all kind of sales supporting activities• Designing the lead generation systems encompassing the entire cycle from lead capture to nurturing leads to relationship marketing• Doing Competitor’s Analysis including SWOT analysis and devising & implementing strategies for countering them • Getting the requirement from the sales team and working with the web design team to build the website• Coordinating with the design team & working closely with them in preparing Marketing collaterals for the sales team • Generating Traffic for the company Website and ensure that the traffic is increased with various online activities• Introduced management to social media marketing as a means to develop leads. Gained executive buy-in, and devised/implemented comprehensive social media strategy• Preparing a Webinar calendar and working with various internal stake holders for successfully organizing the webinar sessions • Searching Events for business development and networking opportunity • Promoting the Company News & Events through Various PR releases Show less