Senior Digital Marketing Specialist
CurrentGalaxy Mobile specializes in mobile intelligence for brands & mobile user acquisition for advertisers. The GM platform focuses on providing real-time information to brands about consumers and their devices by analyzing cross-device data, optimizing mobile brand awareness, engaging/analyzing audience data, location (geo-fencing), and behavior for data-driven decisions.* Providing a platform for cross-device tracking, targeting and retargeting.* Increasing ad engagement & foot traffic… Show more Galaxy Mobile specializes in mobile intelligence for brands & mobile user acquisition for advertisers. The GM platform focuses on providing real-time information to brands about consumers and their devices by analyzing cross-device data, optimizing mobile brand awareness, engaging/analyzing audience data, location (geo-fencing), and behavior for data-driven decisions.* Providing a platform for cross-device tracking, targeting and retargeting.* Increasing ad engagement & foot traffic to offline stores* Coordinating all activities required to launch mobile advertising campaigns, including implementing creatives, and securing traffic supply* Track, measure, and analyze the performance of multiple mobile advertising campaigns* Adjust strategies for real-time optimization and engagement* Data Analysis via MetaMarkets (Programmatic Data)* Providing daily transparent reports to clients* Work directly with third-party ad servers, rich media vendors, agencies, internal sales staff on all elements related to creative specifications.E-Commerce Expert:* Shopify Expert (apps, theme/store, payment integrations)* Top to bottom Funnel optimization* Email marketing (Klaviyo, Mailchimp, contact forms)* Product placement and optimization* Intermediate .liquid coder* Frontend and backend optimization* Facebook Advertising Specialist (Instagram)* Snapchat Advertising* Twitter Advertising* YouTube Advertising* Google Shopping / Store Integration * Intermediate Photoshop skills (Banners, Creative assets, video)* Product creation and brand advertising* Analytics (Hotjar, Orange, Google Analytics)SEO Professional:* Google Analytics and Webmasters (Search Console)* Keyword and Backlink Analysis* Growth Hacker* On-page Optimization* Content Expert* Ad Optimization: PPC/CPC/CPM/EPMV* Excellent understanding of ranking* Website optimization expert (abiding by Google's guidelines, search intent)* Website and content promotion in relevant channels Show less
