Sadaf Siddiqui

Sadaf Siddiqui Email and Phone Number

At the intersection of Product, Business and Technology @ Niwish
Sadaf Siddiqui's Location
Delhi, India, India
Sadaf Siddiqui's Contact Details

Sadaf Siddiqui personal email

About Sadaf Siddiqui

Business & Product leader with over 14 years of experience in helping B2B & B2C businesses scale up by leveraging tech products by owning product strategy, roadmap, product P&L and business operations involving organizations at both end of the spectrum; from one of India’s largest business conglomerates to leading own start-up, leading a global product vertical in an Indian unicorn start up, owning products for both business and individual consumers. Result oriented and highly structured in thought process. Key strength is to perform in a highly fluid, demanding environment without losing focus.

Sadaf Siddiqui's Current Company Details
Niwish

Niwish

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At the intersection of Product, Business and Technology
Sadaf Siddiqui Work Experience Details
  • Niwish
    Chief Product Officer
    Niwish Dec 2022 - Present
    Building a new way to invest in digital metal offerings.
  • Oyo
    Associate Vice President - Global Merchant Product
    Oyo Jan 2021 - Nov 2022
    India
    • Conceptualized and led the creation of the merchant self onboarding tool, OYO360• A record turnaround time of 8 months from idea to India launch for the complete transformation of how OYO adds supply to their network• Onboarding TAT reduction from 15 days to 30 minutes for the partners (further being reduced to 1 minute / single click sign up via ready storefront)• Acquired over a 100 partners within 2 weeks of launch• Estimated cost of acquisition reduction of over 90%• Ongoing launch globally in South East Asia, United States, Latin America, Middle East, UK, Europe (Vacation Homes) and China • The new acquisition channel now contributes to 50% supply of the network
  • Oyo
    Director (Product) - Global Supply
    Oyo Jan 2020 - Dec 2020
    Gurugram, Haryana, India
    As Director (Product) - Global Supply, I owned and lead the global product roadmap for the supply function (Hotel Partners) and manage the complete product lifecycle, right from ideation, product architecture, design, development and adoption. I was responsible for assessing product requirements in the supply function for all geographies i.e. India & South Asia, South East Asia, Middle East, USA, UK, Europe, Japan & China.
  • Oyo
    Director (Product) - India & South Asia
    Oyo Sep 2019 - Dec 2019
    Gurugram, Haryana, India
    Owned the product roadmap for India & South Asia supply function covering BD productivity & pipeline management app Orbis, lead bank Enigma, account management platform Cerebrum, hotel partner app Co OYO and hotel operations portal OYO OS.
  • Formzero.In
    Founder And Ceo
    Formzero.In Mar 2012 - Sep 2019
    New Delhi
    • Led the new venture, right from it's setup, planning and it's operations.• Onboarded enterprise clients like ICICI Bank, Axis Bank, UBI, IDBI, Corporation Bank, IMS BHU, etc.• Designed the architecture of a workflow configuration engine for FormZero.• Conceptualized, designed and lead the development of one of a kind application processing portal, processing over half a million applications and peak DAU of 100k users.• Successfully processed & reconciled over INR 280 Crores online for ICICI bank in one month on the FormZero portal.• Led FormZero through 4 rounds of investment with an 8x increase in valuation within 3 years.• Led live projects involving payment volumes of over USD 35 million.
  • Tata Teleservices Ltd
    Assistant Manager
    Tata Teleservices Ltd Nov 2010 - Feb 2012
    New Delhi Area, India
    Business Operations & Analysis, COO Ofiice for East & UP Region, handling eight telecom circles at Tata Teleservices Ltd., both CDMA & GSM business.The profile entailed:- Monthly Flash & Forecasting- Monthly Business Performance Review- Annual Network Deployment Planning- Annual Business Planning- Monthly Variance & Bridge Analysis for Actual vs. Forecast- Handsets Distribution- Daily Business KPIs Analytics & Layered Dynamic Dashboarding- Product Business Case Analytics
  • Virgin Mobile India
    Management Trainee
    Virgin Mobile India May 2010 - Dec 2010
    Worked in the CEO Office and Regulatory Affairs function, on a New Product Development and Innovation profile. My work included weekly tracking, reviewing and reporting of all the projects undergoing in the company. It also involved deployment of an NPI process management system in the organization and ensuring effective adoption of the same by the employees. I also worked on the strategy review (function wise and overall) of the organization post GSM launch. Prior to that, I worked as an Area Sales Manager in Kolkata for a month of sales stint.
  • Britannia Industries Limited
    Summer Trainee
    Britannia Industries Limited Apr 2009 - Jun 2009
    Worked on a project to identify opportunity areas in the Women's health segment for food products aimed at urban women. The project involved market research in two cities (Mumbai and Bangalore). I conducted both a qualitative research and a quantitative research for the same and developed product concepts as my final recommendations. A TG base of over 180 consumers was covered. Depth interviews were conducted for the same.

Sadaf Siddiqui Skills

Market Research Business Strategy Business Planning Product Development Analytics Forecasting Management Analysis Business Analysis New Business Development Telecommunications Project Management Business Analytics Operations Management Business Operations Management New Product Development Ideation Business Case Preparation

Sadaf Siddiqui Education Details

Frequently Asked Questions about Sadaf Siddiqui

What company does Sadaf Siddiqui work for?

Sadaf Siddiqui works for Niwish

What is Sadaf Siddiqui's role at the current company?

Sadaf Siddiqui's current role is At the intersection of Product, Business and Technology.

What is Sadaf Siddiqui's email address?

Sadaf Siddiqui's email address is si****@****ail.com

What schools did Sadaf Siddiqui attend?

Sadaf Siddiqui attended Indian Institute Of Management, Indore, University Of Mumbai.

What skills is Sadaf Siddiqui known for?

Sadaf Siddiqui has skills like Market Research, Business Strategy, Business Planning, Product Development, Analytics, Forecasting, Management, Analysis, Business Analysis, New Business Development, Telecommunications, Project Management.

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