Sadaf Siddiqui Email & Phone Number

Building a new way to invest in digital metal offerings.

India

• Conceptualized and led the creation of the merchant self onboarding tool, OYO360• A record turnaround time of 8 months from idea to India launch for the complete transformation of how OYO adds supply to their network• Onboarding TAT reduction from 15 days to 30 minutes for the partners (further being reduced to 1 minute / single click sign up via ready storefront)• Acquired over a 100 partners within 2 weeks of launch• Estimated cost of acquisition reduction of over 90%• Ongoing launch globally in South East Asia, United States, Latin America, Middle East, UK, Europe (Vacation Homes) and China • The new acquisition channel now contributes to 50% supply of the network

Gurugram, Haryana, India

As Director (Product) - Global Supply, I owned and lead the global product roadmap for the supply function (Hotel Partners) and manage the complete product lifecycle, right from ideation, product architecture, design, development and adoption. I was responsible for assessing product requirements in the supply function for all geographies i.e. India & South Asia, South East Asia, Middle East, USA, UK, Europe, Japan & China.

Gurugram, Haryana, India

Owned the product roadmap for India & South Asia supply function covering BD productivity & pipeline management app Orbis, lead bank Enigma, account management platform Cerebrum, hotel partner app Co OYO and hotel operations portal OYO OS.

New Delhi

• Led the new venture, right from it's setup, planning and it's operations.• Onboarded enterprise clients like ICICI Bank, Axis Bank, UBI, IDBI, Corporation Bank, IMS BHU, etc.• Designed the architecture of a workflow configuration engine for FormZero.• Conceptualized, designed and lead the development of one of a kind application processing portal, processing over half a million applications and peak DAU of 100k users.• Successfully processed & reconciled over INR 280 Crores online for ICICI bank in one month on the FormZero portal.• Led FormZero through 4 rounds of investment with an 8x increase in valuation within 3 years.• Led live projects involving payment volumes of over USD 35 million.

New Delhi Area, India

Business Operations & Analysis, COO Ofiice for East & UP Region, handling eight telecom circles at Tata Teleservices Ltd., both CDMA & GSM business.The profile entailed:- Monthly Flash & Forecasting- Monthly Business Performance Review- Annual Network Deployment Planning- Annual Business Planning- Monthly Variance & Bridge Analysis for Actual vs. Forecast- Handsets Distribution- Daily Business KPIs Analytics & Layered Dynamic Dashboarding- Product Business Case Analytics

Worked in the CEO Office and Regulatory Affairs function, on a New Product Development and Innovation profile. My work included weekly tracking, reviewing and reporting of all the projects undergoing in the company. It also involved deployment of an NPI process management system in the organization and ensuring effective adoption of the same by the employees. I also worked on the strategy review (function wise and overall) of the organization post GSM launch. Prior to that, I worked as an Area Sales Manager in Kolkata for a month of sales stint.

Worked on a project to identify opportunity areas in the Women's health segment for food products aimed at urban women. The project involved market research in two cities (Mumbai and Bangalore). I conducted both a qualitative research and a quantitative research for the same and developed product concepts as my final recommendations. A TG base of over 180 consumers was covered. Depth interviews were conducted for the same.

Pgdm, Business Administration And Management, General

Activities and Societies: Executive Member, Academic Affairs Committee, 2008-09 | Executive Member, Entrepreneurship & Consulting Club.

B.E., Information Technology

Activities and Societies: Technical head, IEEE Brainwaves 2006-07