I'm leading the ecommerce revenue at Kayanee managing performance marketing, SEO, Crm, reporting and automation using Better reports, Google Analytics, Klaviyo and Shopify.

At Cenomi, I was leading the way entire commercial planning including revenue, inventory, options, catalog and warehouse capacity requirements. I also setup the entire reporting system with dashboards and automation using BigQuery, Looker studio and Google sheets.

- Setup the planning and analytics function for AJIO Business (India's largest fashion & lifestyle B2B platform) and scaled the business 20x in two years time - Led the end to end planning for the business across - Sales manpower, marketing spends, customer analytics, supply chain capacity planning, private labels + external brands' OTBs and margin management, sales incentive rollout and credit rollout

- Led the corporate finance planning function for Udaan (India's largest B2B platform) working directly with the Founder CEO working on forecasting revenues, costs, cash burn and runway. Handled monthly investor reporting and month end financial reporting with variance analysis- Setup the business finance and planning function for pharma (new vertical) to scale from 0-1 and managed the business P&L.

Business planning for the NNNOW.com the official online store for Arvind brands (One of India's biggest fashion houses with brand licenses for GAP, Calvin Klein, Tommy Hilfiger, U.S.P.A, Aeropostale etc). My role involved,- Creating, executing and monitoring the annual operating plan (AOP) - Bottom up digital marketing planning to achieve the AOP numbers- Balance sheet monitoring with inventory liquidation planning, timely provisioning and write offs- Margin management with a balance of discounted and full price sales- Set up KPIs for each team within the org and targets for each metric being monitored- Published analytics dashboards for data driven decision making across the entire org- Defined and managed processes for the entire merchandising operations including cataloging, purchasing, return of goods and payments.

Merchandise Planning for the external brands business:- Merchandise planning- Open to buy (OTB) planning- Assortment planning- Inward planning- Replenishment planning- Product Life cycle based discounting- Aged inventory management through stock correction and RTVAnalytics:- Tableau reporting implementation for frequently required reports- Sizing curve correction to reduce broken sizes- Impact of catalog freshness on revenueTechnical Skills- SQL, Python scripting, Tableau reporting, SAP Business Objects, Excel

Carry on strategic business process transformation initiatives under the Vice President of Engineering

Institutional Equity Sales

Primary Debt Markets

Integration and verification of integrated chips for hard disk controllers