Led content operations for linear and streaming TV, managing end-to-end media asset workflows. Streamlined asset management systems for faster delivery across broadcast and digital channels. Ensured timely and consistent content delivery for major clients across linear TV and streaming platforms. Collaborated with clients to meet evolving content needs and maximize audience engagement. Implemented workflows using Iconik DAM, Adobe Frame.io, and AWS for efficient content Leveraged AI tools to automate content creation, idea generation, and asset variation, accelerating creative workflows for marketing and client-specific campaigns. Implemented AI-powered solutions for rapid prototyping, storyboard development, and dynamic asset generation, allowing faster turnaround times for high-priority projects. Managed all technical teams to create and distribute assets compliant with client and network standards. Optimized asset storage and retrieval, scaling systems for both broadcast and streaming platforms. Improved content operations efficiency by reducing delivery errors through enhanced QC processes. Delivered tailored content solutions for successful client campaigns across multiple regions.

Managed and integrated Editshare DAM/MAM systems to ensure seamless operation and asset workflows across global teams. Coordinated installations and system deployments, ensuring smooth onboarding of assets and hardware for new and existing projects. Administered daily operations of a global, enterprise-level DAM system, optimizing workflows to support content production and distribution. Led end-to-end project planning and implementation, overseeing post-production teams and asset management from concept to delivery. Defined project scope, tasks, and resource allocation, ensuring successful execution aligned with business objectives. Collaborated with cross-functional technical teams to adapt project plans, milestones, and deliverables throughout the entire project lifecycle. Managed the full lifecycle of digital assets, ensuring efficient archival, retrieval, and distribution across broadcast, print, and social media channels. Set up and optimized transcoding and asset delivery systems to streamline media processing and distribution workflows. Directed ad insertion processes, ensuring accurate delivery and integration across media channels. Acted as Metadata and Taxonomy Architect, designing and maintaining a robust classification system for enhanced discoverability and organization of digital assets. Drove the execution of strategic roadmaps, ensuring timely delivery of projects through effective planning and resource management. Maintained system stability, overseeing regular backups, customizations, troubleshooting, upgrades, and infrastructure enhancements. Trained and onboarded new users, providing ongoing support to maximize system adoption and efficiency. Worked closely with MAM/DAM vendors and suppliers, ensuring alignment with technical requirements and system optimization.

Expert in Adobe Experience Manager (AEM) and Enterprise Content Management, providing strategic direction for content organization and asset management. Metadata and Taxonomy Architect: Designed and implemented taxonomy frameworks to improve content discoverability and management. Led the execution of taxonomy strategies and roadmaps, aligning team objectives with overall business goals. Identified toolset gaps and evaluated knowledge management systems to enhance taxonomy and metadata workflows. Collaborated closely with product owners, UAT, UX, and UI teams, ensuring seamless integration of taxonomy with user experience design and testing. Oversaw DAM and website asset migration, ensuring smooth transitions and minimal disruption to ongoing operations. Managed company-wide digital assets and optimized metadata analytics to drive content efficiency. Led transcoding workflow optimization, streamlining the process for improved media management.

Metadata and Taxonomy Architect: Designed and implemented metadata and taxonomy frameworks to enhance content organization and retrieval. Participated in daily scrum meetings, contributing to agile project development and ensuring alignment with sprint goals. Led migration of assets from legacy systems to new platforms, ensuring data integrity and smooth transition processes. Managed end-to-end transcoding workflows, optimizing media conversion and quality control for efficient delivery. Oversaw Digital Asset Management (DAM/MAM) and metadata analytics, driving improved asset tracking and reporting capabilities. Worked with OpenText for enterprise content management, ensuring system performance and seamless integration. Directed ad insertion processes, ensuring accuracy in media placement and compliance with distribution requirements. Executed SQL metadata queries and generated reports to provide actionable insights and track system performance. Utilized Agile/Scrum methodology and managed sprint documentation via JIRA and Confluence, delivering weekly project reports. Ensured high-quality media standards through meticulous transcoding quality control (QC) processes.

DAM Product Owner: Led the design, implementation, and optimization of enterprise Digital Asset Management (DAM) systems, driving alignment with business goals and improving operational efficiency. Set-Top Box Integration: Directed integration efforts for media content across set-top boxes, ensuring seamless delivery and functionality. Media/Solution Architect: Developed technical standards and managed product integration for platforms including Kaltura Video Management System (VMS), Dalet, Limelight, Azure, and broadcast systems like Crossfire, optimizing cloud and data solutions for content management. Content Distribution & CDN Management: Managed content workflows and CDN accounts across platforms such as Azure, Level 3, and Limelight for web, mobile, and streaming services (Hulu, YouTube, Roku, iOS, Android, Xbox). Live Streaming & Ad Insertion: Led live streaming operations using Digital Rapids StreamZ, overseeing ad insertion and ensuring accuracy across digital platforms. Video Encoding/Transcoding: Managed video encoding and transcoding workflows with Digital Rapids, Adobe Media Encoders, and Dalet, optimizing video assets for broadcast and digital platforms. Technical Expertise in Codecs: Specialized in in-house codecs such as HDV, H.264, HLS, and DVCPro/DVC ProHD (MXF), ensuring optimal video compression and distribution across headend encoders, decoders, and multiplexers. Cross-Functional Collaboration: Partnered with UAT, UX, and UI teams to align technical requirements with user experience, and worked closely with post-production and development teams to ensure smooth content transfers and playlist management. Ad Tech Integration: Integrated Kaltura VMS and video players with VAST DoubleClick ad servers, enhancing monetization and performance tracking.