A Marketing & Merchandising professional - with a lifelong passion for outdoor Technical apparel and sporting garments. My journey was began in the dynamic world of technical apparels, specializing in product development for advanced outdoor gear including high Performance 3L hardshell, High Functional Motor riding Apparel, heating jackets, hunting Apparels, Ski Jackets and bibs for professional skiers and Sew free base layers etc..My expertise extends beyond product development; I possess strong sourcing capabilities and a sophisticated understanding of materials and product integrity which allows me to craft sustainable apparel solutions which leads to achieve global recognition with Prestigious ISPO Munich award in 2023.My career has been a journey of discovery, pushing me to go beyond the boundary by challenging conventional process.Currently, I dedicated myself mostly into Marketing, Cultivating valuable relationships with my clients mostly from EU and USA. In my current role as a senior merchandiser, i have been developing business for current company with value-driven marketing approach for a wide range of technical outerwear and garments known for their high functionality and intricate construction.I am always committed to the relentless pursuit of excellence and innovation in the area of technical apparel.