Sade Euzebe

Sade Euzebe Email and Phone Number

Head of Paid Search @ Y'all | DTC Experts
Toronto, ON, CA
Sade Euzebe's Location
Toronto, Ontario, Canada, Canada
Sade Euzebe's Contact Details

Sade Euzebe work email

Sade Euzebe personal email

n/a
About Sade Euzebe

Proud Bajan Woman • Happy Toronto Resident • Active Feminist • Expert SEM Consultant • Emerging UX Designer𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗠𝗶𝘀𝘀𝗶𝗼𝗻I am a passionate advocate for personal wellness and self-actualisation, committed to fostering self-confidence and self-governance through safe, open dialogue. As a mentor, I guide professionals in their development, helping them prepare for role evolution while encouraging balance to avoid stress and achieve personal fulfilment.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴I lead by fostering open communication and supporting individual growth, mentoring my team through campaign challenges and client management. I focus on skill development, encouraging critical thinking and creative solutions. With a passion for professional growth, I also create training materials and coach new digital marketers, helping them build job readiness and strategic thinking.𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆I collaborate with Growth Marketers, Brand Managers, Graphic Designers, Video Editors, Salespeople and Digital Marketing professionals to craft well-rounded strategies.I specialise in Google Ads and Microsoft Ads campaign management. I've worked with B2C e-commerce (fashion, sports gear, home appliances) and service-oriented businesses including real estate, automotive, retirement, elder care, entertainment, finance/investing, and telecommunications.I have extensive experience strategising, implementing, and optimising cross-channel digital campaigns for Enterprise software and SaaS businesses in education, healthcare, human resources, business management and AI video editing.𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗙𝗼𝗰𝘂𝘀• Optimising conversion rates• Increasing product demos and app registrations• Generating qualified leads• Improving costs per acquisition𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻Currently training as a UX designer, I am building a portfolio of landing page, website, and mobile app designs. This skill set enables me to integrate user-centred design principles with digital marketing strategies for a holistic approach to projects.𝗔𝗜 𝗧𝗼𝗼𝗹𝘀 𝗜 𝗨𝘀𝗲• ChatGPT - for brainstorming• Gemini - for brainstorming• Visual Electric - for image generation• Boords - for storyboard creation• Dream Studio - for storyboard creation𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗼𝗼𝗹𝘀 𝗜 𝗨𝘀𝗲• Figma• Adobe Photoshop• Clip Studio Pro• CapCut• Adobe Express• Canva• Wix• Medium𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗠𝘆 𝗪𝗼𝗿𝗸• sadeuzb.com/blog• medium.com/@sadeeuzebe• behance.net/sadeeuzebe

Sade Euzebe's Current Company Details
Y'all | DTC Experts

Y'All | Dtc Experts

View
Head of Paid Search
Toronto, ON, CA
Website:
yallagency.com
Employees:
25
Sade Euzebe Work Experience Details
  • Y'All | Dtc Experts
    Head Of Paid Search
    Y'All | Dtc Experts
    Toronto, On, Ca
  • Sade Uzb Consulting Inc
    Digital Marketing Consultant
    Sade Uzb Consulting Inc Jun 2021 - Present
    Toronto, Ontario, Canada
    In my recent projects, I:• Developed 6-month multi-channel full-funnel digital strategies for emerging businesses• Created video storyboards, including visuals, scripts, voice-overs and sounds• Conceptualised content ideas for videos and images for a global AI software brand• Designed a mobile website for a employment service (16 pages completed to date)• Conducted user research and designed a mobile app for a grocery store navigation serviceMy favourite activities include:• Auditing ad accounts, campaigns, creative assets and landing pages• Analysing search trends and web page content, and developing campaign strategy• Composing media plans with market insights and recommendations• Building landing pages optimised for lead generation or product sales• Customising ad assets (images, text) to the target audiences and campaign goalsYou may also find me• Developing training materials and courses in digital marketing• Training & coaching new and junior marketers in job readiness and strategy developmentVisit sadeuzb.com to learn more about my work in digital marketing.
  • Ultramarine Apparel
    Store Owner
    Ultramarine Apparel Jan 2020 - Present
    Toronto, Ontario, Canada
    • Design and manage page content, navigation, legal pages, billing and all processes within a Shopify website for a t-shirt shop• Launched Ultramarine Apparel which pays homage to my Barbadian upbringing by selling apparel and accessories celebrating our language• Manage inventory, pricing, promotions and merchandising• Write keyword-rich search engine optimised product descriptions for improved search relevance• Scale the store across several sales channels and apps, including Instagram Shop, Facebook Shop, Messenger, Pinterest Shop, Google Shopping and Etsy• Plan, create and publish media including videos, blogs and seasonal promotions for social platforms and email marketing• Design graphics and test product samples for quality assurance. Provide customer service and support.Follow the paths to find:• Ultramarine Apparel on Facebook at facebook.com/ULTRAmarineApparel• Ultramarine Apparel on Instragram at instagram.com/ultramarine_apparel• Ultramarine Apparel Etsy Shop at etsy.com/ca/shop/UltramarineApparelCA
  • Jarrah Growth Marketing
    Growth Manager
    Jarrah Growth Marketing Nov 2021 - Oct 2023
    Toronto, Ontario, Canada
    • Strategised, implemented and optimised Google Ads, Microsoft Ads, and social media campaigns for SaaS brands in education, healthcare, employment and business management• Worked closely with clients, vendors and partners to strategise and evaluate campaign performance• Developed alternative budget plans and projected performance outcomes.• Leveraged custom audiences for precise targeting and remarketing to relevant audiences• Assessed website and app user conversion paths, to pinpoint areas of friction and recommended optimal revisions for improving conversion rates• Reviewed creative assets (images, videos, carousels) for social media campaigns, and formulated alternative design strategies, including ad copy, images and CTA• Examined landing page content and lead forms, proposing redesigns for conversion optimisation, involving page copy, media, CTA, use of space and colour schemes.
  • Cairns Oneil Strategic Media Inc
    Senior Search Manager
    Cairns Oneil Strategic Media Inc Oct 2020 - Jun 2021
    Toronto, Ontario, Canada
    • Managed Search, Smart Display, Discovery and Shopping campaigns for top tier clients in retail e-commerce, telecommunications, finance and politics• Executed hands-on campaign optimisation and performance reporting, with real-world insights from the macro-environment• Forecast, managed and advised on budgets and KPIs, offering ongoing direction for incremental performance improvements• Investigated the competitive landscape and built strategy proposals for prospective clients• Assisted clients with developing engaging keyword-relevant ad messages and persuasive landing page content for effective lead generation• Developed and documented processes for workflow, security and education/training• Collaborated with Google Ads, Microsoft and Adobe vendors to introduce and test Betas • Trained the Search Team in exploring the capabilities of the platforms and to leverage data to paint a picture of market opportunities• Coached the Search Team in critical thinking, to inspire creative approaches and solutions for cost efficient returns
  • Eyereturn Marketing
    Lead Search Engine Marketing Manager
    Eyereturn Marketing Oct 2019 - Oct 2020
    Toronto, Canada Area
    • Fostered healthy team relationships through open communication and by supporting individuals' interests• Coached the Search Team in traversing campaign challenges and managing client relationships• Mentored the Search Team to support the development of their professional skills and readiness for role evolution• Collaborated with the Sales Team to develop new business processes and services to add value to the client experience• Coordinated with the Data Team to define report structures and tracking success• Interviewed candidates to find new analysts who will add value to the Search Team
  • Eyereturn Marketing
    Search Specialist
    Eyereturn Marketing Oct 2018 - Oct 2019
    Toronto, Canada Area
    • Maximised the revenue return on ad spend (RoAS) for large online/e-commerce retailers• Tested new Google Ads technologies and strategies to determine effectiveness• Curated learning resources for strategy insights and new technology developments• Developed workflow processes for Amazon SEO and website SEO services• Presented strategy proposals to prospective clients
  • Eyereturn
    Search Analyst
    Eyereturn Oct 2017 - Oct 2018
    Toronto, Canada Area
    • Created and managed Google Search, Shopping and Video (YouTube) campaigns• Developed campaign strategies for a range of budgets, goals and audiences• Researched and optimised keywords to attract quality search traffic• Wrote relevant, keyword-specific ad copy to improve impression share, CPC and CTR• Applied weekly optimisation tactics for increased goal conversion and improved CPA• Performed SERP and SEM analyses; prepare performance reports and recommendations• Audited Amazon listings based on Amazon SEO principles; measuring rankings against benchmarks• Prepared quantitative and qualitative insights and recommendations for optimising A+EMC
  • Israel Lovell Foundation
    Digital Content Manager
    Israel Lovell Foundation Apr 2016 - Oct 2019
    Barbados
    • Designed, edited and maintained website content for search engine optimisation (SEO)• Planned, created and implemented social media content for community awareness• Created and coordinated advertising campaigns on social networks• Responded to inbound inquiries and managed email correspondence
  • Israel Lovell Foundation
    Social Media Coordinator
    Israel Lovell Foundation Jan 2013 - Apr 2016
    St. Michael, Barbados
    • Planned, created and implemented social media content for community awareness• Responded to inbound inquiries and managed email correspondence• Prepared and sent letters, proposals and invoices
  • Connectad
    Digital Marketing Account Manager
    Connectad Sep 2016 - Oct 2017
    Toronto, Canada Area
    • Developed Google AdWords campaign strategies for non-profit organisations with Google Grants• Researched and optimised keywords for high search traffic within their budget constraints• Wrote relevant, keyword-specific ad texts to boost average position and click-through rate• Built optimised landing pages to ensure effective Quality Scores and increased goal conversion• Ran A/B tests to analyse ad text and landing page performance to maximise effectiveness• Prepared reports and analysed traffic for clients' advertising campaigns
  • Rbc
    Client Advisor
    Rbc Jul 2014 - Sep 2016
    Toronto, Ontario
    • Engaged clients to build relationships and discovered major life changes that may impact their banking needs• Pursued sales opportunities and offered advice on banking products to strengthen client rootedness and loyalty• Assumed ownership of customer inquiries and problems, ensuring they were handled in an efficient manner or directed to the appropriate service department
  • Government Of Barbados
    Teacher
    Government Of Barbados Sep 2013 - Dec 2013
    Saint Philip Primary School, Barbados
    • Created and implemented lessons that appealed to infants, ages 3 – 4 years, for the development of language, interpersonal and motor skills
  • Lime
    Corporate Sales Intern
    Lime Jul 2013 - Aug 2013
    Wildey, Barbados
    Most Outstanding Game Changer 2013Most Outstanding Student 2013Valedictorian5 weeks in the Corporate Sales department at Barbados' largest telecommunications service provider• Performed data retrieval and transfer functions to support SME contractors• Contacted B2B customers to provide account management updates using Salesforce• Led a Procurement Team in a community project supporting 1 local orphanage and 10 underprivileged children in surrounding communities
  • Scotiabank
    Teller
    Scotiabank Aug 2011 - May 2013
    Barbados
    • Conducted day-to-day banking transactions, including preparing drafts, travellers cheques, wire transfers and end-of-day sundry procedures• Assumed ownership of customer inquiries and problems, ensuring they were handled in an efficient manner or directed to the appropriate service department• Identified and pursued potential referral opportunities, and offered advice on banking products to build customer relationships
  • Scotiabank
    Security Clerk
    Scotiabank May 2009 - Sep 2010
    Wildey, Barbados
    • Contacted regional customers to verify suspicious transactions• Recorded feedback and updated account statuses using FICO Falcon Fraud Manager• Blocked and transferred compromised accounts• Acquired customer service skills and the ability to handle challenging situations
  • Parliament Of Barbados
    Administrative Assistant Intern
    Parliament Of Barbados Jun 2007 - Aug 2007
    Bridgetown, Barbados
    • Executed secretarial and reception duties including filing, document retrieval and switchboard operation• Gained administrative and communication skills

Sade Euzebe Skills

Microsoft Office Social Media Social Media Marketing Customer Service Time Management Teamwork Google Analytics Marketing Blogging Problem Solving Retail Banking Critical Thinking Team Leadership Credit Cards Google Adwords Landing Pages Search Engine Marketing Search Engine Optimization Html Banking Data Analysis Wordpress Hootsuite Adobe Photoshop Written And Oral Presentation Skills Search Advertising Google Ads Javascript Ruby Amazon Seo

Sade Euzebe Education Details

Frequently Asked Questions about Sade Euzebe

What company does Sade Euzebe work for?

Sade Euzebe works for Y'all | Dtc Experts

What is Sade Euzebe's role at the current company?

Sade Euzebe's current role is Head of Paid Search.

What is Sade Euzebe's email address?

Sade Euzebe's email address is se****@****ing.com

What schools did Sade Euzebe attend?

Sade Euzebe attended University Of Liverpool, George Brown College Continuing Education, The University Of The West Indies Cave Hill Campus, Queen's College.

What are some of Sade Euzebe's interests?

Sade Euzebe has interest in Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Animal Welfare, Arts And Culture.

What skills is Sade Euzebe known for?

Sade Euzebe has skills like Microsoft Office, Social Media, Social Media Marketing, Customer Service, Time Management, Teamwork, Google Analytics, Marketing, Blogging, Problem Solving, Retail Banking, Critical Thinking.

Who are Sade Euzebe's colleagues?

Sade Euzebe's colleagues are Joao Paulo Nunes Vieira, Peter Ariyo.

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