Sade Euzebe Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• In my recent projects, I:
• Developed 6-month multi-channel full-funnel digital strategies for emerging businesses
• Created video storyboards, including visuals, scripts, voice-overs and sounds
• Conceptualised content ideas for videos and images for a global AI software brand
• Designed a mobile website for a employment service (16 pages completed to date)
• Conducted user research and designed a mobile app for a grocery store navigation serviceMy favourite activities include:

Toronto, Ontario, Canada

• Design and manage page content, navigation, legal pages, billing and all processes within a Shopify website for a t-shirt shop
• Launched Ultramarine Apparel which pays homage to my Barbadian upbringing by selling apparel and accessories celebrating our language
• Manage inventory, pricing, promotions and merchandising
• Write keyword-rich search engine optimised product descriptions for improved search relevance
• Scale the store across several sales channels and apps, including Instagram Shop, Facebook Shop, Messenger, Pinterest Shop, Google Shopping and Etsy
• Plan, create and publish media including videos, blogs and seasonal promotions for social platforms and email marketing

Toronto, Ontario, Canada

• Strategised, implemented and optimised Google Ads, Microsoft Ads, and social media campaigns for SaaS brands in education, healthcare, employment and business management
• Worked closely with clients, vendors and partners to strategise and evaluate campaign performance
• Developed alternative budget plans and projected performance outcomes.
• Leveraged custom audiences for precise targeting and remarketing to relevant audiences
• Assessed website and app user conversion paths, to pinpoint areas of friction and recommended optimal revisions for improving conversion rates
• Reviewed creative assets (images, videos, carousels) for social media campaigns, and formulated alternative design strategies, including ad copy, images and CTA

Toronto, Ontario, Canada

• Managed Search, Smart Display, Discovery and Shopping campaigns for top tier clients in retail e-commerce, telecommunications, finance and politics
• Executed hands-on campaign optimisation and performance reporting, with real-world insights from the macro-environment
• Forecast, managed and advised on budgets and KPIs, offering ongoing direction for incremental performance improvements
• Investigated the competitive landscape and built strategy proposals for prospective clients
• Assisted clients with developing engaging keyword-relevant ad messages and persuasive landing page content for effective lead generation
• Developed and documented processes for workflow, security and education/training

Toronto, Canada Area

• Fostered healthy team relationships through open communication and by supporting individuals' interests
• Coached the Search Team in traversing campaign challenges and managing client relationships
• Mentored the Search Team to support the development of their professional skills and readiness for role evolution
• Collaborated with the Sales Team to develop new business processes and services to add value to the client experience
• Coordinated with the Data Team to define report structures and tracking success
• Interviewed candidates to find new analysts who will add value to the Search Team

Toronto, Canada Area

• Maximised the revenue return on ad spend (RoAS) for large online/e-commerce retailers
• Tested new Google Ads technologies and strategies to determine effectiveness
• Curated learning resources for strategy insights and new technology developments
• Developed workflow processes for Amazon SEO and website SEO services
• Presented strategy proposals to prospective clients

Toronto, Canada Area

• Created and managed Google Search, Shopping and Video (YouTube) campaigns
• Developed campaign strategies for a range of budgets, goals and audiences
• Researched and optimised keywords to attract quality search traffic
• Wrote relevant, keyword-specific ad copy to improve impression share, CPC and CTR
• Applied weekly optimisation tactics for increased goal conversion and improved CPA
• Performed SERP and SEM analyses; prepare performance reports and recommendations

Barbados

• Designed, edited and maintained website content for search engine optimisation (SEO)
• Planned, created and implemented social media content for community awareness
• Created and coordinated advertising campaigns on social networks
• Responded to inbound inquiries and managed email correspondence

St. Michael, Barbados

• Planned, created and implemented social media content for community awareness
• Responded to inbound inquiries and managed email correspondence
• Prepared and sent letters, proposals and invoices

Toronto, Canada Area

• Developed Google AdWords campaign strategies for non-profit organisations with Google Grants
• Researched and optimised keywords for high search traffic within their budget constraints
• Wrote relevant, keyword-specific ad texts to boost average position and click-through rate
• Built optimised landing pages to ensure effective Quality Scores and increased goal conversion
• Ran A/B tests to analyse ad text and landing page performance to maximise effectiveness
• Prepared reports and analysed traffic for clients' advertising campaigns

Toronto, Ontario

• Engaged clients to build relationships and discovered major life changes that may impact their banking needs
• Pursued sales opportunities and offered advice on banking products to strengthen client rootedness and loyalty
• Assumed ownership of customer inquiries and problems, ensuring they were handled in an efficient manner or directed to the appropriate service department

Saint Philip Primary School, Barbados

• Created and implemented lessons that appealed to infants, ages 3 – 4 years, for the development of language, interpersonal and motor skills

Wildey, Barbados

• Most Outstanding Game Changer 2013Most Outstanding Student 2013Valedictorian5 weeks in the Corporate Sales department at Barbados' largest telecommunications service provider
• Performed data retrieval and transfer functions to support SME contractors
• Contacted B2B customers to provide account management updates using Salesforce
• Led a Procurement Team in a community project supporting 1 local orphanage and 10 underprivileged children in surrounding communities

Barbados

• Conducted day-to-day banking transactions, including preparing drafts, travellers cheques, wire transfers and end-of-day sundry procedures
• Assumed ownership of customer inquiries and problems, ensuring they were handled in an efficient manner or directed to the appropriate service department
• Identified and pursued potential referral opportunities, and offered advice on banking products to build customer relationships

Wildey, Barbados

• Contacted regional customers to verify suspicious transactions
• Recorded feedback and updated account statuses using FICO Falcon Fraud Manager
• Blocked and transferred compromised accounts
• Acquired customer service skills and the ability to handle challenging situations

Bridgetown, Barbados

• Executed secretarial and reception duties including filing, document retrieval and switchboard operation
• Gained administrative and communication skills

Master Of Science (Msc), Global Marketing

Completed 8 courses in business, finance and marketing with a global scope. Paid special attention to new media marketing in investigative.

Certificate, Social Media Marketing

Created a social media strategy for small business/personal brand Developed a community management plan for a big business Practised what.

Bachelor Of Science (Bsc), Management Studies, Gpa 3.25

Completed 23 courses in business, finance, accounting and marketing. Graduated with Upper Second Class Honours. Discovered my passion for.

Associate'S Degree, Technical Studies: Art & Design, Gpa 3.21

Activities and Societies: National Muralist selected to produce murals for Legacy Barbados during the International Cricket Council’s.