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Sadek El-Assaad Email & Phone Number
Transformation Officer
at
SMSA
1 work email found
@zedergroup.com
1 phone found area 961
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Transformation Officer
Location
Dubai, United Arab Emirates, United Arab Emirates
Company size
Who is Sadek El-Assaad? Overview
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Quick answer
Sadek El-Assaad is listed as Transformation Officer at SMSA, a company with 2535 employees, based in Dubai, United Arab Emirates, United Arab Emirates. AeroLeads shows a work email signal at zedergroup.com, phone signal with area code 961, and a matched LinkedIn profile for Sadek El-Assaad.
Sadek El-Assaad previously worked as Founder Zeder Business Advisory at Zeder Business Advisory and Founder at Zeder Group - Your In-House Business Partner. Sadek El-Assaad studied at London Business School.
Company email context
Email format at SMSA
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{first}.{last}@zedergroup.com
86% confidence
AeroLeads found 1 current-domain work email signal for Sadek El-Assaad. Compare company email patterns before reaching out.
Profile bio
About Sadek El-Assaad
On a mission to reduce the number of struggling or failing Businesses in the Middle East, Sadek El-Assaad is a commercially oriented Executive with 30 years’ experience delivering Organizational Development and Management services to some of the world’s largest organizations. A Pioneer in change management and an expert in organizational growth and transformation; he was the Global Chief HR Officer for Aramex, Vice President - HR for Carrefour Hypermarkets in the GCC among other roles with Global and Regional Organizations.He has Co-founded and advised several Tech Startups ensuring ideas are transformed into operating businesses.Founder and CEO of Zeder Group: A Consulting firm specialized in Strategy Implementation in businesses contingent upon their lifecycle, company and market dynamics, cost structure, revenue streams, Leadership style, team capabilities, and competition. He has helped Businesses, Entrepreneurs, and CEOs in the GCC and MENA region to fast track their growth, avoid pitfalls, and strengthen their companies for the future.Sadek's expertise is developing specific, tailor-made solutions to Businesses including Development and Implementation of Transformation Strategy from Situational and Crisis management to capabilities assessment and growth enablement using Leadership and Team assessment, Operational dependencies and barriers assessment, Cash management, and financial visibility structure as well as C-level appointments.
Listed skills include Performance Management, Recruiting, Human Resources, Succession Planning, and 46 others.
Current workplace
Sadek El-Assaad's current company
Company context helps verify the profile and gives searchers a useful next step.
Smsa
9 roles
Sadek El-Assaad work experience
A career timeline built from the work history available for this profile.
Founder Zeder Business Advisory
Current
Zeder Business Advisory
Zeder Business Advisory is a consulting firm specialized in transforming small and medium size businesses into independent, profitable, growing companies
Aug 2018 - Present
Founder
CurrentDeveloping and Implementing tailor-made solutions, Zeder Group has been serving its clients in the MENA region and beyond from their strategically located offices in Dubai and Beirut. On top of the regular HR services of Executive Search, Recruitment, Training, Assessment, and HR Consulting. Zeder Group assists companies in various stages in their.
Oct 2010 - Present
Global Chief Hr Officer
Joined Aramex in 2016 as the Global Chief Human Resources Officer - Focused on accelerating the company’s transformation and commitment to drive Aramex's culture as a modern and progressive employer through best HR practices. - Set the foundation to strengthen the culture of Engagement, Agility and Innovation while optimizing the organizational.
Feb 2016 - Sep 2018
Vice President Human Resources (Gcc)
Maf Hypermarkets- Carrefour
Sadek El-Assaad was tasked with consolidating disparate HR regional practices into a coherent, standardized system of HR policy and practice. 17 Head Office staff and oversight of the delivery of services to a large, geographically dispersed business with 10 000 staff.-Transformed HR function to be a modern, professional Business Partner across 18 business.
Aug 2007 - Aug 2010
General Manager- Training & Development
Maf Hypermarkets-Carrefour
Sadek El-Assaad was appointed to establish a training and development department for the region (GCC, KSA, Egypt, Iran and Pakistan) with more than 18 stores and 7,000 employees. He was supported with a Training Coordinator to turnaround a soloed training and development culture. -Embedded corporate culture at managerial level mirroring Mission, Concept.
Jan 2004 - Aug 2007
Head Of Human Resources
Maf Hypermarkets-Carrefour
Was hired to support the opening of a regional hypermarket and tasked with Human Resources activities for the South District (Abu Dhabi, Al Ain, Doha, and Muscat) and the provision of support for 2000+ employees.- Planned and executed pre-opening recruitment, training and induction for staff and managers, and educated and mentored key staff on HR policies.
Jun 1999 - Dec 2003
Senior Hr Manager
Chosen to establish a recruitment office in Lebanon assisted by a Recruitment Assistant and with oversight of Head Office recruitment, compensation, and corporate relations- Successfully initiated global recruitment from Lebanon to service international projects in the Middle East, Africa, Europe and the Caribbean with resounding success.
Mar 1997 - Jun 1999
Senior Personnel Manager
Sadek El-Assaad early career development was undertaken with Consolidated Contractors Company in Dubai- UAE from Assistant Manager to Senior Personnel Manager in charge of 5 projects with more than 2,000 employees
Sep 1991 - Feb 1997
Team & coworkers
Colleagues at SMSA
Other employees you can reach at smsaexpress.com. View company contacts for 2535 employees →
AA
Abdulrazaq Almahdi
Colleague at SmsaTabuk, Saudi Arabia, Saudi Arabia
View →
MG
Mahmoud Gaballah
Colleague at SmsaCairo, Cairo, Egypt, Egypt
View →
SA
Siyad Ahmed Ahmed
Colleague at SmsaSaudi Arabia, Saudi Arabia
View →
SN
Sadiq Nirvesh
Colleague at SmsaKottakkal, Kerala, India, India
View →
SJ
Sneha James
Colleague at SmsaSharjah Emirate, United Arab Emirates, United Arab Emirates
View →
SA
Saleh Alowayni
Colleague at SmsaSaudi Arabia, Saudi Arabia
View →
MA
Mohammed Affan
Colleague at SmsaRiyadh, Riyadh, Saudi Arabia, Saudi Arabia
View →
DA
Duaa Alhirabi
Colleague at SmsaRiyadh, Saudi Arabia, Saudi Arabia
View →
AJ
Ajmal Jameed Arayilakath M. Certified Sales Leader (Csl) By Cpsa.
Colleague at SmsaAl Madinah, Saudi Arabia, Saudi Arabia
View →
AD
Asif Deshmukh
Colleague at SmsaAl Bad, Tabuk, Saudi Arabia, Saudi Arabia
View →
Abdulrazaq Almahdi
Colleague at SmsaTabuk, Saudi Arabia, Saudi Arabia
View →
MG
Mahmoud Gaballah
Colleague at SmsaCairo, Cairo, Egypt, Egypt
View →
SA
Siyad Ahmed Ahmed
Colleague at SmsaSaudi Arabia, Saudi Arabia
View →
SN
Sadiq Nirvesh
Colleague at SmsaKottakkal, Kerala, India, India
View →
SJ
Sneha James
Colleague at SmsaSharjah Emirate, United Arab Emirates, United Arab Emirates
View →
SA
Saleh Alowayni
Colleague at SmsaSaudi Arabia, Saudi Arabia
View →
MA
Mohammed Affan
Colleague at SmsaRiyadh, Riyadh, Saudi Arabia, Saudi Arabia
View →
DA
Duaa Alhirabi
Colleague at SmsaRiyadh, Saudi Arabia, Saudi Arabia
View →
AJ
Ajmal Jameed Arayilakath M. Certified Sales Leader (Csl) By Cpsa.
Colleague at SmsaAl Madinah, Saudi Arabia, Saudi Arabia
View →
AD
Asif Deshmukh
Colleague at SmsaAl Bad, Tabuk, Saudi Arabia, Saudi Arabia
View →
5 education records
Sadek El-Assaad education
Education record
London Business School
Education record
Singularity University
Education record
Ecole Nationale Supérieure De L'Electronique Et De Ses Applications
Master'S Degree, Human Resources
Columbus State University
Bachelor Degree, Business Administration
American University Of Beirut
FAQ
Frequently asked questions about Sadek El-Assaad
Quick answers generated from the profile data available on this page.
What company does Sadek El-Assaad work for?
Sadek El-Assaad works for SMSA.
What is Sadek El-Assaad's role at SMSA?
Sadek El-Assaad is listed as Transformation Officer at SMSA.
What is Sadek El-Assaad's email address?
AeroLeads has found 1 work email signal at @zedergroup.com for Sadek El-Assaad at SMSA.
What is Sadek El-Assaad's phone number?
AeroLeads has found 1 phone signal(s) with area code 961 for Sadek El-Assaad at SMSA.
Where is Sadek El-Assaad based?
Sadek El-Assaad is based in Dubai, United Arab Emirates, United Arab Emirates while working with SMSA.
What companies has Sadek El-Assaad worked for?
Sadek El-Assaad has worked for Smsa, Zeder Business Advisory, Zeder Group - Your In-House Business Partner, Aramex, and Maf Hypermarkets- Carrefour.
Who are Sadek El-Assaad's colleagues at SMSA?
Sadek El-Assaad's colleagues at SMSA include Abdulrazaq Almahdi, Mahmoud Gaballah, Siyad Ahmed Ahmed, Sadiq Nirvesh, and Sneha James.
How can I contact Sadek El-Assaad?
You can use AeroLeads to view verified contact signals for Sadek El-Assaad at SMSA, including work email, phone, and LinkedIn data when available.
What schools did Sadek El-Assaad attend?
Sadek El-Assaad studied at London Business School.
What skills is Sadek El-Assaad known for?
Sadek El-Assaad is listed with skills including Performance Management, Recruiting, Human Resources, Succession Planning, Training, Organizational Development, Executive Search, and Talent Management.
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