Sadek El-Assaad work email
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On a mission to reduce the number of struggling or failing Businesses in the Middle East, Sadek El-Assaad is a commercially oriented Executive with 30 years’ experience delivering Organizational Development and Management services to some of the world’s largest organizations. A Pioneer in change management and an expert in organizational growth and transformation; he was the Global Chief HR Officer for Aramex, Vice President - HR for Carrefour Hypermarkets in the GCC among other roles with Global and Regional Organizations.He has Co-founded and advised several Tech Startups ensuring ideas are transformed into operating businesses.Founder and CEO of Zeder Group: A Consulting firm specialized in Strategy Implementation in businesses contingent upon their lifecycle, company and market dynamics, cost structure, revenue streams, Leadership style, team capabilities, and competition. He has helped Businesses, Entrepreneurs, and CEOs in the GCC and MENA region to fast track their growth, avoid pitfalls, and strengthen their companies for the future.Sadek's expertise is developing specific, tailor-made solutions to Businesses including Development and Implementation of Transformation Strategy from Situational and Crisis management to capabilities assessment and growth enablement using Leadership and Team assessment, Operational dependencies and barriers assessment, Cash management, and financial visibility structure as well as C-level appointments.
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Transformation OfficerSmsaDubai, Ae -
Founder Zeder Business AdvisoryZeder Business Advisory Aug 2018 - PresentZeder Business Advisory is a consulting firm specialized in transforming small and medium size businesses into independent, profitable, growing companies
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FounderZeder Group - Your In-House Business Partner Oct 2010 - PresentDubai, Dubai, AeDeveloping and Implementing tailor-made solutions, Zeder Group has been serving its clients in the MENA region and beyond from their strategically located offices in Dubai and Beirut. On top of the regular HR services of Executive Search, Recruitment, Training, Assessment, and HR Consulting. Zeder Group assists companies in various stages in their lifecycle and helps businesses who are:1. Performing with ambitious growth plans: Profitable businesses looking to capture their full potential2. Underperforming: Businesses with previous success and a good business model; however, their profits are sliding and want to go back to profitability3. Stressed: Businesses experiencing significant low or no profits, cash is declining, and need to alter their situation before it’s too late4. Distressed: Businesses under great difficulties. With cash flow issues are delaying payments and want to salvage the company. -
Global Chief Hr OfficerAramex Feb 2016 - Sep 2018Dubai, AeJoined Aramex in 2016 as the Global Chief Human Resources Officer - Focused on accelerating the company’s transformation and commitment to drive Aramex's culture as a modern and progressive employer through best HR practices. - Set the foundation to strengthen the culture of Engagement, Agility and Innovation while optimizing the organizational effectiveness.- Introduced RACI matrix to the organization starting from the board , the Management Team and cascaded to the whole organization - Implemented SAP Success Factor in 53 countries- Designed and Deployed a comprehensive online and offline Training platform including unique and customized content.- Implemented a new cloud based Performance Management system including goal setting and monitoring using the newly introduced SAP Continuous Performance Management (CPM)- Established two HR shared services centers to cater for 53 countries -
Vice President Human Resources (Gcc)Maf Hypermarkets- Carrefour Aug 2007 - Aug 2010Sadek El-Assaad was tasked with consolidating disparate HR regional practices into a coherent, standardized system of HR policy and practice. 17 Head Office staff and oversight of the delivery of services to a large, geographically dispersed business with 10 000 staff.-Transformed HR function to be a modern, professional Business Partner across 18 business units and 4 countries, elevating the profile of the corporate Human Resources function with functional improvement at all levels. Transforming the HR Managers from transactional to transformational HR Business Partners.-Implemented robust in-house HRMS with standardized HR processes and applications within business units and Head Office. Improved managerial recruitment standards with structured interviewing technique implementation and best practice psychometric testing.-Facilitated higher retention rates with astute recruitment strategies and improved and standardized remuneration and benefit structures, as well as enhancing compliance with national legislative requirements.
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General Manager- Training & DevelopmentMaf Hypermarkets-Carrefour Jan 2004 - Aug 2007Sadek El-Assaad was appointed to establish a training and development department for the region (GCC, KSA, Egypt, Iran and Pakistan) with more than 18 stores and 7,000 employees. He was supported with a Training Coordinator to turnaround a soloed training and development culture. -Embedded corporate culture at managerial level mirroring Mission, Concept, Values and Policies, and creatively integrated performance analysis and succession planning with training to also leverage improvement throughout the regions.-Established the culture of training needs assessment, individual training plans and stores training plans and follow up across all business units, districts and countries.-Created satisfaction surveys to increase traction for new HR initiatives, gaining an improvement in internally measured metrics of employee happiness. Developed a successful Management Training Program for new managers and graduates.-Established the culture of training needs assessment, individual training plans and stores training plans and follow up.
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Head Of Human ResourcesMaf Hypermarkets-Carrefour Jun 1999 - Dec 2003Was hired to support the opening of a regional hypermarket and tasked with Human Resources activities for the South District (Abu Dhabi, Al Ain, Doha, and Muscat) and the provision of support for 2000+ employees.- Planned and executed pre-opening recruitment, training and induction for staff and managers, and educated and mentored key staff on HR policies and practices.- Undertook comprehensive job evaluations of all roles, documented and cascaded all HR policies and procedures, and conducted managerial and supervisor training workshops.- Provided inspiring leadership with empathetic grievance procedure management, maintaining fairness and securing staff engagement and motivation.
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Senior Hr ManagerConsolidated Contractors International Company Mar 1997 - Jun 1999Athens, GrChosen to establish a recruitment office in Lebanon assisted by a Recruitment Assistant and with oversight of Head Office recruitment, compensation, and corporate relations- Successfully initiated global recruitment from Lebanon to service international projects in the Middle East, Africa, Europe and the Caribbean with resounding success. -
Senior Personnel ManagerConsolidated Contractors International Company Sep 1991 - Feb 1997Athens, GrSadek El-Assaad early career development was undertaken with Consolidated Contractors Company in Dubai- UAE from Assistant Manager to Senior Personnel Manager in charge of 5 projects with more than 2,000 employees
Sadek El-Assaad Skills
Sadek El-Assaad Education Details
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London Business School -
Singularity University -
Ecole Nationale Supérieure De L'Electronique Et De Ses Applications -
Columbus State UniversityHuman Resources -
American University Of BeirutBusiness Administration
Frequently Asked Questions about Sadek El-Assaad
What company does Sadek El-Assaad work for?
Sadek El-Assaad works for Smsa
What is Sadek El-Assaad's role at the current company?
Sadek El-Assaad's current role is Transformation Officer.
What is Sadek El-Assaad's email address?
Sadek El-Assaad's email address is sa****@****oup.com
What is Sadek El-Assaad's direct phone number?
Sadek El-Assaad's direct phone number is 961 1 7*****
What schools did Sadek El-Assaad attend?
Sadek El-Assaad attended London Business School, Singularity University, Ecole Nationale Supérieure De L'electronique Et De Ses Applications, Columbus State University, American University Of Beirut.
What are some of Sadek El-Assaad's interests?
Sadek El-Assaad has interest in Civil Rights And Social Action, Education, Human Rights, Animal Welfare, Health.
What skills is Sadek El-Assaad known for?
Sadek El-Assaad has skills like Performance Management, Recruiting, Human Resources, Succession Planning, Training, Organizational Development, Executive Search, Talent Management, Management, Change Management, Executive Coaching, Organizational Structure.
Who are Sadek El-Assaad's colleagues?
Sadek El-Assaad's colleagues are Shadya Ahmed, Seham Alrashidi, Khalid Shaheer, Mohammad Bawazir, Mohamed Shafi, Khurram Ghumman, Lorhjonne Dale Garrido.
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