Sadella Yip Email & Phone Number

Hong Kong

Resident entrepreneur at Hyphen Group - tasked to incubate new businesses and capabilities. Adopting first principles to distill down to our core assets and value offerings. Reimagining and repurposing core assets into new revenue streams. Hiring and building dedicated teams from scratch.

Leveraging our rich data lake to create exponential value and insights. Rethinking our next generation data architecture and data platform. Pervading a data culture throughout Hyphen by providing efficient and accurate data access and analytics tools. All while respecting customer data and regulatory requirements.

Making insurance comparison and purchasing fast and intuitive for our customers (we heard them and responded). Evolved the MVP and led the pilot and roll-out. Worked with insurers on API integration as we improved our API platform. Assembled a team to take this business into its growth phase.

Enabling business partners to use one integration to connect to all other fintech players and customers. Built an affiliate management platform focused on financial products. Developed a secure data transfer platform for eKos businesses to use. Set up a team to continuously develop new offerings on the eKos platform.

Bangkok, Bangkok City, Thailand

Stepped in as Country Manager to restructure the MoneyGuru team, reassess vendors and run hiring efforts. Mapped out competitor landscape and built out our Thailand network.

Hong Kong

At vivovii, we built a pocket executive coach to make leadership and self development accessible to everyone in an organization. We were available on mobile (iOS and android) and desktop. And we built our own proprietary content management system which supported personalized user recommendations. Our product was used by our clients in US, Canada and.

Asia Pacific

Headed up growth strategy development for our first office outside UK. Hired and groomed an Asia-based relationship management team to better service our Asian partners. My team and I covered a portfolio of clients spanning a broad range of industries across Southeast Asia, Greater China, Japan and Korea.

Hong Kong

Designed and developed functional fashion bags for ladies - Tumi for women.

Singapore, Hong Kong

Lead projects within the financial services sector. Expertise areas included: Risk Management, Retail Banking, Systems & IT and Insurance. Client engagements covered Greater China, Thailand, Malaysia, Philippines, Singapore, Japan, US, Canada and the UK.