• Reporting to General Manager• Responsible for the on line / off line sales of Super, Hyper, Discount, Local, Cash-Carry and e-commerce channels (42 Retailers)• Managing over 2 billion TL turnover in more than 40 categories (Snacking,soft drinks, instant coffee,culinary,edible oil,margarine,frozen foods,processed meat,personel care products,baby care products,noodle,canned food,cereals,infant food etc... )• Leading a team of 116 employees who are responsible for category sales, logistics, accounting, merchandising.• Determining the channel strategies in line with company strategies and executing.• Leading the direct reports to sign profitable annual contracts of responsible accounts and control budget for running business in line with the approved channel strategies.• Key Account Management• Sales Management / Team Establishing• Matrix-structure Management• Strategic Planning• P&L Management / Budget Planning• Change Management / Re-structuring / Start ups

• Reported to Sales Director• Was responsible for the sales of Super, Hyper, Discount, Local channel within the company for whole Ülker categories.(Migros, Tesco Kipa, Şok, Pehlivanoğlu)• Lead a team of 12 employees who were responsible for category sales, logistics, accounting to the channel.• Executed annual contracts renewal of responsible accounts and control budget for running business in line with the approved channel strategies.• Managed over 540 million TL turnover in more than 40 categories.

• Was preparing of short & long term account -plans and developing activities to achieve the targets of each customer and category• Was responsible for growing up Ülker business within the beverage & confectionary category in Migros, Kipa, Şok, Pehlivanoğlu, Metro, REAL, Tespo, Özdilek, Kiler• Was responsible for trading terms and bugdet management of Key Accounts • Was coordinating the relationship & processes between Key Accounts and Ülker• Was providing leadership/direction for the Key Account team• Was monitoring the accounts’ performances for achieving the targets • Was using market research instruments (Nielsen, B2B etc.) for navigating the customers