Tasked to formulate and execute an omni-channel business strategy for growth and profitability whilst improving the efficiency of the sales cycle and key account management in order to grow core business relationships with major retailers and distributors such as Amazon, BNM Stores, Smyths Toys, Studio and T J Morris.• Managed a recurring sales cycle from initial adoption to sales completion.• Advocated a consultative approach and sourced key products from factories in China, negotiating costs, terms & lead times.• Full ownership of P&L to achieve revenue growth and maintain margins.• Secured, developed and grew key accounts both directly and through distribution partners.• Maximised sales and operational growth through regular meetings with buyers, distributors and stakeholders, ensuring goals and targets are met and exceeded.

Focussed on the development and implementation of a detailed and comprehensive business strategy for growth across Sakar’s European market. Whilst identifying, generating and expanding leads within our existing customer base alongside prospecting new business through networking, cold-calling and marketing.• Re-focussed the European business strategy and achieved 10% YOY growth from FY10 – FY17• Increased value propositions by acquiring new product ideas through trade show attendance in Europe, USA & China, building strategic relationships with vendors, distributors and buyers at these events.• Increased turnover and margins through strategic contract negotiations, pricing & marketing strategies.• Maximised sales by implementing joint Business Plans and Quarterly Business Reviews.• Effectively identified consumer and market trends using GFK & NPD data.• Managed major UK retailer accounts, such as Argos, Asda, Toys R Us, Smyths Toys, Avon, B&M, World Duty Free and John Lewis.

Initially employed as Key Account Manager but quickly excelled to being promoted as a National Account Manager with increased responsibility. Showcasing decisive and practical leadership skills, whilst delivering exceptional growth across a portfolio of Blue Chip accounts.• Increased sales across nominated accounts, by consistently evaluating business strategies, go-to- market routes and completing competitor analyses. • Maintained accurate pipeline management with expert-level forecasting• Presented a large portfolio of products to buyers and the wider business at meetings, conferences and trade shows.