Sadhana Balaji Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Generate is the leading community for experienced in-house B2B marketers in Australia and New Zealand, looking to accelerate their careers and grow their networks.

Sydney, New South Wales, Australia

Joined Atomicwork as the Founding Head of Content and Brand. My key areas of responsibility included:- Building the brand and content strategy, IPs, and teams from ground-up- Leading content and communications on the website, blogs, podcasts, newsletters, ebooks, magazines, and social media- Managing the complete brand and content engine - Vision, Strategy, Execution, and Metrics- Owning SEO and ABM content planning, production, and optimization

Sydney, New South Wales, Australia

Selected to join the Startmate Women's Fellowship Autumn ‘24 Cohort - a program to help ambitious women in the world of tech and startups.

Joined SaaSBOOMi full-time, to build and lead their content marketing flywheel. Acted as the in-house editor, where I hired, onboarded, and managed the content team, set up the content pipeline, and collaborated with the social, community, DEI, and events teams to build a cohesive communication strategy. I also continued to write SaaSBOOMi’s well-recognised newsletter with 3000+ subscribers, the Monthly Recurring Report (MRR).

Asia's largest SaaS conference - for founders, by founders.Wrote the Monthly Recurring Report (MRR), SaaSBOOMi’s monthly newsletter for 2500+ SaaS founders across the country. I also play a key role in writing and editing the website landing pages, email communications, and blog posts.

Joined the Global Brand Marketing team, where I was responsible for:- Crafting, codifying, and communicating Freshworks' brand positioning and identity.- Developing a best-in-class system to produce and document our brand strategy, messaging, positioning, naming, identity, assets, and templates on the Freshworks Brand Center.- Helping elevate the strategic business role that the brand plays as one of our most valuable assets.- Scaling by delivering brand enablement across… Show more Joined the Global Brand Marketing team, where I was responsible for:- Crafting, codifying, and communicating Freshworks' brand positioning and identity.- Developing a best-in-class system to produce and document our brand strategy, messaging, positioning, naming, identity, assets, and templates on the Freshworks Brand Center.- Helping elevate the strategic business role that the brand plays as one of our most valuable assets.- Scaling by delivering brand enablement across the organization, while ensuring globally consistent experiences across all GTM touchpoints and channels.- Driving accountability of cross-functional teams to create on-brand experiences and optimize company investments. Show less

Chennai, India

Joined the founding Content team that built Chargebee’s Content Flywheel Engine from scratch.Drafted the copy guidelines for the team communications, launched and single-handedly ran Chargebee's bi-monthly newsletter "SaaS/Un-SaaS Dispatch" that garnered widespread recognition in the tech community, and wrote in-depth articles that were featured in some of the leading tech newsletters and blogs. All those years of researching, unearthing insights, and writing about those… Show more Joined the founding Content team that built Chargebee’s Content Flywheel Engine from scratch.Drafted the copy guidelines for the team communications, launched and single-handedly ran Chargebee's bi-monthly newsletter "SaaS/Un-SaaS Dispatch" that garnered widespread recognition in the tech community, and wrote in-depth articles that were featured in some of the leading tech newsletters and blogs. All those years of researching, unearthing insights, and writing about those subjects equipped me with a holistic as well as a nuanced understanding of how the tech content scenario operated. I also doubled as the sole Copy Editor for the Marketing team and was held responsible for the quality of every single piece of marketing content that got published under Chargebee’s brand.This experience honed my ability to truly understand the target audience and their needs, to pay attention to the minutest of details, to hit publish only if a piece is of definite value to the audience, and to consistently show up and deliver. Show less

Wrote in-depth, well-researched articles on the GoUNESCO blog about heritage, covering topics like people, travel, conservation, culture, and arts. Collaborated with other interns and researchers from different parts of the world, and organized Make Heritage Fun events online and offline (in my city).

Conducted a comprehensive market research for organic cotton handloom products in India, using the following techniques:• Competitor Analysis and Pre-Market Entry Research for Organic SUVIN cotton fabric• Personal Interviews - 21 experts across different parts of the country including Noida, Gurgaon, New Delhi, Chennai, Bangalore, Cochin and Coimbatore • Mystery Shopping - 43 stores in Chennai, Coimbatore, Bangalore, Delhi and Cochin• Online Survey - 98 respondents belonging to… Show more Conducted a comprehensive market research for organic cotton handloom products in India, using the following techniques:• Competitor Analysis and Pre-Market Entry Research for Organic SUVIN cotton fabric• Personal Interviews - 21 experts across different parts of the country including Noida, Gurgaon, New Delhi, Chennai, Bangalore, Cochin and Coimbatore • Mystery Shopping - 43 stores in Chennai, Coimbatore, Bangalore, Delhi and Cochin• Online Survey - 98 respondents belonging to the target segment from all across the country Show less

Fellowship - Autumn’24

Persuasive Writing And Public Speaking Certification Program

Master Of Business Administration (M.B.A.), Marketing, (Cgpa) 9.02 Out Of 10

Activities and Societies: Placement Committee, GenM - the Marketing Forum for Pragati'14 - the National Level Business Fest, House Captain.

Bachelor Of Technology (B.Tech.), Fashion Technology, (Cgpa) 9.38 Out Of 10

Activities and Societies: Indian Society for Technical Education, Entrepreneurship Development Cell (EDC), Students for the Exploration.