Directed digital marketing for a leading Software, Automobile and Ecommerce industry based clients and enhancing online visibility and generating quality leads.- Led a team of 10 in managing e-commerce platforms and ensuring a seamless customer experience.- Implemented SEO best practices, improving organic search rankings.- Utilized paid search campaigns to drive targeted traffic and Leveraged email marketing to nurture leads and increase customer retention.- Collaborated with the product team to launch successful digital campaigns as per clients needs and provided desired result.- Developed and executed content marketing initiatives, enhancing brand storytelling.- Launched successful B2B and B2C campaigns, which results in growth in software downloads.- Optimized the company's website for lead generation using marketing automation tools like Marketo, Adobe and Salesforce and achieved increase in conversion rates.- Conducted A/B testing, resulting in improvements in user engagement.- Utilized marketing automation for lead nurturing, contributing to a increase in the sales pipeline.

o I have worked as a Analyst in Accenture for a leading software company.o Developed and executed comprehensive CRM strategies aligning with overall marketing and business objectives.o Planned, executed, and optimized CRM campaigns, resulting in a 91% increase in customer engagement and conversion rates.o Analyzed customer data to create targeted customer segments, ensuring relevant and timely communication.o Implemented Marketo and AEM for streamlined workflows, customer journey mapping, and automated responses.o Conducted A/B testing, continuously optimizing messaging content, subject lines, timing, and frequency to improve open rates and conversion rates.o Monitored and analyzed CRM performance metrics, leading to data-driven decisions, improved ROI, and customer retention.o Led and mentored a dedicated CRM team, achieving departmental goals through guidance, training, and performance evaluation.o Collaborated closely with cross-functional teams to align CRM efforts with broader business goals.o Prepared regular reports, presenting findings and recommendations to senior management for enhancing CRM strategies.

Evaluate the design of the event program, including the content, speakers, activities, and overall format of website as per client requirement.Responsible for monitoring event performance throughout the program, including attendance, engagement, performance report of Event Program.

Responsive Email Templates Creation and Event programs as per client requirements.Customize Email template using tokens in Marketo.Segmentation setup, Smart list, List upload, Email Target Audience.