Sadie Smith Email and Phone Number

-Develop and execute start to finish paid/organic influencer strategies for fashion, luxury, beauty, wine and spirits, and travel clientele. -Manage all seeding/gifting efforts and campaigns across clients from start to finish (organize and coordinate sample tracking).-Surpassed organic placement KPIs.-Maintain a wide network/relationships with influencers/VIP-Support cross functional relations between social and public relations team.-Connect clients with top tier talent, stylists, and influencers.-Liaison directly with influencers to cultivate relationships with clients.-Evaluate and track social coverage/placements + deliver EOM/EOW results.-Conduct performance analysis to optimize future campaigns and partnerships.-Build quality influencer lists using data and analytics to identify and source talent/influencers that fit the creative brief and brand direction.-Identify key trends and translate them into pitching moments to highlight hero/energy styles. -Scored press hits in WhoWhatWear, PureWow, stupidDOPE, Yahoo Life, WWD, Etc-Maintain ongoing awareness of the media landscape + conduct weekly audits to update media lists accordingly. -Manage all influencer event aspects from building guest lists to directly organizing/inviting attendees (NYFW).

-Provided 8-12 clients with functional support in press relations, social media, launch activations, and influencer marketing (including macro/micro influencer list building) -Tracked all media coverage through an internal database and built reports to analyze total circulation and UVPM.-Acquired press coverage through pitching to contacts in the fashion, beauty, and lifestyle industry.-Scheduled organic social media content on Instagram and Tik Tok.-Conducted outreach to influencers in the beauty/lifestyle space for PR mailing opportunities, event invitations, and paid content. -Updated media lists by tracking media job updates within the industry on a day-to-day basis, and compiled a monthly internal send-out of information.-Aided in the planning and execution of brand trips, launch activations, and press events -Authored weekly blog posts that raised SEO index by 48.25%

Worked with fashion, luxury, beauty, tech and lifestyle clients such as Wrangler, Merrell, Saucony, Chaco, Samsung, Derma E, TruSkin, Peugeot, CAT Footwear, KEF, Therapie Clinic and several others. -Press Clipping and Media Coverage-Media/Celeb/Influencer Contact Lists-Trend Reporting -Deck Creation-Face Sheets-Press Event Setup/Coordination -Seeding/Gifting/Sample Request Tracking -Use of Cision, Rocket Reach, Muck Rack, etc-Venue Outreach-Pitching-Created content for agency social media (TikTok and Instagram)-Authored blog content

Scheduled, managed, and created written and visual content for clients across NY, CT and MA. Assisted with overall digital marketing campaigns.Dealt with PPC Advertising, and helped create ad copies for clients based on target audience.

I develop weekly social media content for The Beyond Beauty Project, which is a company designed to promote inner beauty through workshops, podcasts, and several social media platforms. This includes several different platforms such as Instagram, Tik Tok, Linked In, Pinterest, Twitter, etc. Examples of social media marketing content I have created include Instagram reels, Tik Tok short-form videos, graphic design visuals, and several other forms of content.Online community management is another aspect of my role. I track following activity, engage with accounts and boost overall engagement.In this position I will further grow my creative design, marketing, research and communication skills, as well as my social media marketing skills.+3.8% accounts engaged 30.1k accounts reached

I am in charge of planning the logistics, creative aspects and events of the Spring 23 recruitment process, as well as the pre-recruitment period, for the Delta Epsilon chapter of Alpha Sigma Tau at Marist College. This includes planning pre-recruitment events, designing merchandise, creating event blueprints, layouts of room design, decorating, budgeting, wholesale coordination for clothing items, leading committee meetings, communicating with nationals, and several other responsibilities. I organized teams, scheduled meetings, created tasks, led projects, and portrayed several over crucial skills needed to thrive in a collaborative workspace. I was required to be proficient in software like Excel, Canva, Word, etc in order to serve in this position to the best of my abilities. I managed a budget of $5000 through an Excel financial planner that I created, using formulas to help keep track of all purchases and to plan accordingly. I designed three apparel items, budgeted, created the 300 item order list, organized sizes, handled invoices, and distributed said apparel items. I created 25 digital products, ranging from social media posts as well as advertisements using my literacy in Canva and other design software. I created six different ice-breaker/team bonding activities for six different stations that attendees would visit for the pre-recruitment event specifically. Each table was created in relation to the over-arching theme and required customized activities /decor.In all, I curated six events all ranging from three to four hours in length. At each of these events I spoke publicly through-out the entire event for an audience of 200+ people. Not included are the 5+ committee meetings I managed, organized and led. I applied, as well as included a detailed portfolio, and was elected to receive this position. I will serve on the Executive Board for the entirety of my term (one year) as an active member and leader, and will continue to promote growth.

I served as the Director of Structured Recruitment, under the Vice President of Growth, on my sororities council. I planned events, in coordination with a committee, and helped create the most beneficial recruitment process possible.I promoted growth for the organization.

I created, and maintained, the Instagram content, copywriting, and logo for a local mental health professional and group that needed social media engagement/content for their licensed, and trademarked, acronym F.E.E.D (Focus Engage Eat Decide). I design and plan weekly posts, as well as deliver written content. I constructed the color scheme and vision for the content, and have boosted engagement as well as completely brought F.E.E.D and The Feed Movement to life.

*view portfolio down below*I served as an intern for MRKT Industries. In this role I worked on the launch, and campaign, of their new app that will serve as a marketplace for micro-influencers and brands to connect. My role included tasks such as writing short leads, pitch letters, influencer outreach, campaign execution, brand outreach, social media content creation/design, market research, press releases, media outreach, fostering relationships with publications, as well as many other marketing/PR related responsibilities. This internship has taught me how to properly execute a campaign/project as well as how to master the skills needed to produce good marketing/PR results. This position has provided me with primary first-hand experience that will benefit me in future endeavors. It has provided me with knowledge regarding how to ideate, pitch and run a beta campaign as well as the development of an app/launch of app; in addition to the major PR efforts that went along with that element.Not only was I able to strengthen my writing, communication and organization skills through these marketing/PR efforts, but I was able to learn how to successfully conduct influencer marketing, as well social media marketing in general.“Sadie has been a standout performer in our PR department internship this term. She has demonstrated exceptional skills in all aspects of the internship, from developing short leads for media coverage to crafting persuasive press releases. Sadie has been instrumental in identifying relevant publications and reaching out to them to secure media coverage for the company. Overall, Sadie’s excellent performance has contributed significantly to the enhancement of the company's public relations strategy, and we are proud to have her as part of our team.” - Madelyn Vincent, VP of Talent & Culture at Mrkt

I serve as an interviewer for the Marist Poll. In this position I exude exceptional customer service as well as strong interpersonal and communication skills. I perform in this position well because I am able to act quickly under pressure, and have gained experience with direct general customer communication.

I worked for the Community Supported Agriculture (CSA) group in Guilford, Connecticut. I helped organize weekly vegetable shares and transfer orders to customers. I helped manage customer support regarding questions about the program, communicated inventory, and made sure deliveries went smoothly. Additionally, I also implemented a QR code system to better deliver certain information to customers. I designed the physical QR code poster to create a visually pleasing experience. I also gained important knowledge and hands on experience about agriculture businesses, as well as how the entire system runs.

I aided the company in preparing orders, restocking inventory, creating labels, and several other tasks. I demonstrated interpersonal skills and strong customer service abilities in this position. In this position, I was pushed to be flexible and work under pressure which has benefited my overall ability to successfully complete tasks in uncertain circumstances. In addition, I worked here during the start of the pandemic which was a strain on the company overall. However, my duties helped to keep its success from wavering despite the underlying impacts of Covid-19.

I ran and helped to plan events held at the Guilford Recreational Center. This required skills in event planning and preparation. I also provided childcare, during said events for 20 + children at a time.

I served as an overnight camp counselor for seven weeks over the summer. I worked 6 days a week, 13 hours a day. I was responsible for the childcare and well-being of seventeen 12-13 year-olds. I lived, slept and ate meals with them as well as ran events/programs for them. In addition, I also attended a social media advisory committee meeting to help discuss and generate new ideas for the companies social media platforms. This was a short, yet impactful experience.