Sadie Crabtree Email and Phone Number
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Adept at both the art and science of communication, my ‘pi-shaped’ expertise joins the world of language and creativity with the power of behavioural science and quantitative analysis to drive brilliant strategic thinking. I’m an inspiring leader with a knack for turning complex ideas into clear insights that are actionable and teachable – and an energetic problem-solver with experience across the full spectrum of comms disciplines.
Prostate Cancer Uk
View- Website:
- prostatecanceruk.org
- Employees:
- 307
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Head Of Integrated Marketing And MediaProstate Cancer UkLondon, Gb
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Assistant Director Of CommunicationsProstate Cancer Uk Jan 2024 - PresentLondon, GbFixed-term contract to lead the design and implementation of an Organisation Design Review within the communications directorate, ensuring effective ways of working between the communications function and internal customers. Create new efficient processes which give clarity and capacity back to teams. Own the development and implementation of a strategic prioritisation plan covering all communications, engagement and marketing activity.
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Head Of Inspiration (Inspire Team / Marketing & Platforms)Prostate Cancer Uk May 2020 - Jan 2024London, GbI lead the Inspire team: 27 specialists in digital marketing, product marketing, creative, web platforms, analytics and conversion, focused on inspiring people to join us and take their first action. Oversee marketing communications plans and maximise our impact through message research, behavioural science principles, and strategic use of data. Champion user-centred design, agile approach, and product mindset. Support technology and data strategies, and steer high-impact fundraising products.📈 Comms lead for the organisation’s #1 strategic pillar: inspiring men to act on their risk of prostate cancer. Led development of the 30-second Risk Checker, a digital health engagement tool that won the organisation a £1.9 million investment to deliver the first-ever charity public health campaign funded by NHS England. 🏅 2x The Drum Awards + 2x UK Content Awards for the 30-Second Risk Checker🏅 Market Research Society Award for message research developed with agencies📈 Created in-house tools that help comms and fundraising teams understand ad performance, predict advertising-response curves in-flight, optimise budgets for expected profit, and prioritise staff resource.
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Head Of DigitalProstate Cancer Uk Jul 2017 - May 2020London, GbOversaw all digital services and activity, leading on digital marketing and website strategy, managing an expenditure budget of nearly £400,000, and acting as a consultant across the organisation. Supported the Director of Communications and Director of Technology in implementing communications and tech strategy. Led and supported a team of 9 Digital specialists across website, digital marketing, and content disciplines. Championed innovation through digital tools, techniques and approaches across the organisation.
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Digital Engagement ManagerProstate Cancer Uk Aug 2012 - Jul 2017London, GbDeveloped a strategic approach to improving engagement across all digital channels, including social media and email marketing; led a continuous programme of measuring, testing and implementing new methods of digital engagement; provided expertise across the organisation and delivered staff trainings; oversaw the development of major supporter and service user engagement projects.
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Communications StrategistSelf-Employed Aug 2009 - Aug 2012
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Communications DirectorJames Randi Educational Foundation Dec 2010 - Feb 2012📈 Tripled media coverage within the first few months in my position. Developed strategy to build the organization’s public image and oversaw all external communications. Trained leaders and staff to communicate effectively through the media, and worked with field staff to develop issue-driven campaigns that won positive press. -
Communications DirectorNational Union Of Healthcare Workers Jan 2009 - Nov 2010Emeryville, California, Us📈 Earned more than 70 favourable news stories in the first five months, leading media relations for a newly-formed trade union through a period of high stakes and intense activity.Defined the organization’s public identity by developing message guidelines, producing press materials, and creating the union’s web site (NUHW.org). Wrote speeches, email blasts, and talking points for top union officers and rank-and-file leaders. Designed mail pieces and field leaflets for new organizing and union choice campaigns. -
Communications Specialist / ConsultantCourage Campaign Aug 2009 - Oct 2009Provided writing, editing, and media relations services in support of the Courage Campaign's programs and issue campaigns.
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Senior Communications Manager (Communications Coordinator)Seiu United Healthcare Workers-West Jul 2008 - Jan 2009Oakland, Ca, UsDirected statewide media outreach and oversaw a team of six communications specialists. Improved department infrastructure, including an overhaul of the media database and development of an intranet site for internal communications. Provided media training for campaign staff, union members, and other spokespeople. Advised on union organizing, contract bargaining, and issue campaigns. -
Senior Communications SpecialistSeiu Aug 2005 - Jul 2008Washington, Dc, UsCreated and executed communications strategies for statewide campaigns that organized more than 18,000 child care providers. Developed messages and materials to reach workers, media, allies, and elected officials. Produced effective campaign websites, mailers, and leaflets. Coached workers to be effective spokespeople, and led trainings for local union communicators.🏅 2005 International Labor Communications Association Award: Best Campaign Website -
Community OrganiserFreelance 2002 - 2007Led a campaign to amend Washington, D.C.’s Human Rights Act, and won the strongest regulations in the U.S. protecting transgender people from discrimination. Brought trans people and allies from across the city together to form a thriving organisation that continued to win campaigns for years after my involvement ended.🏅 2006 Pride At Work D.C. Champion for Justice Award
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Communications DirectorChoice Usa Jul 2001 - Jul 2005UsDeveloped messages, press materials, and literature on reproductive freedom issues. Generated news coverage of the organization’s programs. Led website redesign and produced regular publications and email communications. Trained activists to develop messages and use the media to win issue campaigns.
Sadie Crabtree Skills
Sadie Crabtree Education Details
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Marketing Week Mini Mba With Mark RitsonMarketing -
University Of OklahomaMedia Arts
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Tv Masters From Thinkbox
Frequently Asked Questions about Sadie Crabtree
What company does Sadie Crabtree work for?
Sadie Crabtree works for Prostate Cancer Uk
What is Sadie Crabtree's role at the current company?
Sadie Crabtree's current role is Head of Integrated Marketing and Media.
What is Sadie Crabtree's email address?
Sadie Crabtree's email address is sa****@****tel.org
What is Sadie Crabtree's direct phone number?
Sadie Crabtree's direct phone number is +120229*****
What schools did Sadie Crabtree attend?
Sadie Crabtree attended Marketing Week Mini Mba With Mark Ritson, University Of Oklahoma, Tv Masters From Thinkbox.
What skills is Sadie Crabtree known for?
Sadie Crabtree has skills like Media Relations, Strategic Communications, Public Relations, Editing, Social Media, Internal Communications, Grassroots Organizing, Digital Strategy, Message Development, Email Marketing, Marketing Communications, Copywriting.
Who are Sadie Crabtree's colleagues?
Sadie Crabtree's colleagues are Lewis Muxworthy, Matt Cox, Jo Riches, Susan Drew, Godfrey Fletcher, Karen Schiliuk, Grace Norwood.
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