Sadie Gennis Email & Phone Number

New York, United States

New York, New York, United States

• Devised and executed big-picture editorial strategy, managing workload for approximately 20 writers, editors, video producers, and social editors.• Project managed TV Guide’s annual 100 Best Shows package, developing editorial, video, social, SEO, and distribution strategies that resulted in 42% YoY editorial growth.• Conceptualized and executed editorial tentpoles, such as a series celebrating Black superheroes, a package on television’s relationship with sex, and the Best of the Year awards.• Recruited staff and freelance contributors for editorial packages and edited all copy, shaping arguments, fact-checking, and ensuring every story met brand standards.• Oversaw TV Guide’s digital covers, booking talent, photographers, and video producers for original photo and video shoots; coordinated with publicists, photographers, designers, and stylists on visual direction of covers.• Generated ideas for how to package new and existing content, workshopping headlines and sourcing accompanying art.• Contributed to the daily lineup, prioritizing, assigning, editing, and writing breaking news, reported features, and essays.• Collaborated with social producers to create native content to promote packages and features across TV Guide platforms, including TikTok, Instagram, Twitter, and Flipboard.• Executed a YouTube strategy that increased views by 94% over a two-year period.• Used YouTube Analytics to develop strategies to grow video franchises, and communicated expectations to producers, hosts, and key stakeholders across departments.• Produced, scripted, and hosted TV Guide’s longest-running YouTube franchise, the TV breakdown series WTF Just Happened, which generated 31% of total watch time in 2019.• Developed and produced the YouTube series The Rewatch, which surpassed 1 million views in 30 days and resulted in a 60% increase in YoY ad revenue.

Greater New York City Area

• Managed editorial calendars and planned weekly TV beat coverage around major episodes and streaming releases, accounting for audience interest and cultural significance.• Devised and implemented an editorial strategy which resulted in 28% YoY growth in 2017.• Developed and executed SEO strategies, resulting in 52% YoY growth in search traffic in 2017.• Monitored traffic and social analytics, implementing strategy adjustments when necessary to improve optimization and performance.• Guided and worked with a bicoastal team of 14 writers, editors, and freelancers, providing direction on assignments, ongoing performance feedback, and coaching.• Led and participated in weekly pitch meetings, generating, developing, and approving ideas for editorial coverage of TV shows, streaming releases, trending topics, and upcoming events.• Assigned, edited, and wrote breaking news, interviews, commentary, reviews, and recaps, working with the team to drive traffic and define the brand voice.• Partnered with social and video teams to build cross-functional coverage strategies for Comic-Con, PaleyFest, awards shows, and other industry events.• Managed the video suite at the biannual TCA press tours, coordinating with publicists and developing editorial, video, and social strategies for up to 30 interviews per day.• Oversaw pre- and post-production video calendars, making sure all tasks were completed on time and aligned with the editorial voice; developed distribution and promotion strategies for videos across TV Guide’s platforms and social channels.• Hosted and moderated live YouTube and Facebook streams, including a weekly American Horror Story recap series, a daily roundtable show covering breaking news and trends, and interviews.

New York, New York, United States

• Led beat coverage of high-priority shows such as Game of Thrones and American Horror Story.• Assigned, edited, and wrote breaking news and features covering TV, film, and pop culture.• Oversaw and contributed to coverage of award shows, Upfronts, and news events.• Managed video calendar, providing daily feedback on cuts and approving final videos.

Greater New York City Area

• Covered red carpets and industry events, such as New York Fashion Week.• Published 7-10 posts daily, including aggregated news and original reporting.• Created daily galleries and produced evergreen features.

Greater New York City Area

• Managed all editorial content across five verticals, including entertainment, events, and food.• Assigned, edited, and contributed to the daily lineup, covering breaking news, recommendations, and service stories.• Oversee a staff of freelancers, assigning and editing all content.

Ba, Culture And Media, Gender Studies

Bachelor Of Arts (B.A.), Culture And Media

Overseas study abroad program: One semester in Auckland, New Zealand with a focus on culture and media studies.