Sadie Mccann Email & Phone Number

London, On, Ca

London, Canada Area

This is a dynamic role where I manage everything from the development of the marketing strategy to the execution of it. • Strategy: Use analytical skills to leverage data to inform product positioning, pricing decisions, and resource allocation, allowing the company to achieve more with less• Digital Marketing: Responsible for online revenue, using SEO and conversion rate optimization to drive growth• Email Marketing: Grew online traffic from email by 300% by implementing processes to grow subscriber list, increasing frequency, and A/B testing to increase clickthrough rate

London, Canada Area

• Developed partnerships with local businesses and organizations to establish Sobeys as a leader in healthy living space• Led weekly workshops for adults and children to help educate them on various healthy living topics, consistently received a 5/5 rating from participants which resulted in greater customer loyalty

Toronto, Canada Area

• Developed strong relationships with external agencies to help deliver national marketing campaigns including the O Canada Beer Fridge and Global Beer Fridge• Led execution of summer campaigns by working with key internal and external partners to deliver experiential activation at 10 major music festivals, bars and restaurants, and retail outlets across the country• Worked with Public Relations team to garner earned media from relevant outlets such as Buzzfeed, The Globe and Mail, CTV News, and Canada AM• Provided monthly analysis of Molson Canadian’s share performance in the West

Kitchener, Canada Area

• Developed and executed direct to consumer sales and marketing strategy on time and within budget, including SEM and SEO initiatives • Led the launch of online direct to consumer travel insurance offering in Quebec• Participated in the development and implementation of the annual marketing plan

• Supported the global rebranding of the company from Mondial Assistance to Allianz Global Assistance, ensuring the implementation reflected the brand promise of Allianz, which was ranked the 63rd most valuable brand in 2013 by Interbrand • Accountable for business analytics including sales performance tracking, campaign analysis, and competitive intelligence

• Responsible for internal communications targeted at over 400 technical personnel to meet departmental goals of increasing cross-functional awareness, job satisfaction, and fostering individual growth• Created and designed attractive informational and promotional posters using Adobe Photoshop to increase attendance at events and completion rates of training modules• Highly involved in the planning, organization, promotion and execution of Town Halls, educational seminars and department socials• Collaborated with stakeholders to rebrand the internal e-newsletter and published three articles a week • Utilized superior communication skills to host employee tours of business-critical facilities

• Responsible for tracking the status of all new accessory portfolios for launch and ensuring possible delays are addressed by engaging individuals across the business • Communicated project information to key stakeholders through the maintenance of the internal webpage and dashboards• Single point of accountability for critical accessories product information requests on pricing, product specifications and inventory, which required knowledge of over 400 skus• Took the initiative to improve and formalize the process of gathering device requirements and ordering them to ensure devices were available for testing when required, preventing costly delays for projects

Etobicoke

• Acted as a liaison between the Sales and Marketing Departments during the division’s largest launch in 25 years (ALEVE®) which resulted in increased communication between the departments that facilitated consistent messaging around the new brand• Provided Sales Team with information and marketing collateral on a weekly basis which ensured they were equipped with the knowledge and tools necessary for success in the field• Prepared regionalized ALEVE® Product Launch Kits for the Field Sales Representatives that adhered to Health Canada Regulations, enabling product to reach 75% of store shelves within the first week of launch• Used creativity and advertising principles to design and edit Product Sell Sheets that allowed the Field Sales Representatives to effectively communicate product benefits and specifications to busy pharmacists