Business GrowthLaunched Next Step, a premium Training and Development institute for students and professionals Designed, Developed and launched three different Training and Development programs for high-school and college studentsIncreased the client base to 20 educational institutesConducted six successful training courses on Business Management and Entrepreneurship

Product DevelopmentDeveloped and Launched two new products that generated CAD 4 Million in incremental revenue in 1 yearLed the development of four new features in existing products to support generation of CAD 104 Million in revenueFormalized the process for conducting market research to analyze customer needs to identify the features for product developmentDesigned the marketing launch plan and collaborated with marketing teams across three regions to develop go-to-market… Show more Product DevelopmentDeveloped and Launched two new products that generated CAD 4 Million in incremental revenue in 1 yearLed the development of four new features in existing products to support generation of CAD 104 Million in revenueFormalized the process for conducting market research to analyze customer needs to identify the features for product developmentDesigned the marketing launch plan and collaborated with marketing teams across three regions to develop go-to-market plans to drive product adoptionIncreased product engagement utilizing product performance and data-driven insights Show less

Customer Value ManagementLed a team that contributed to over 7.5% (Approx. CAD 2.7 million per month) of the entire Ufone revenueDeveloped and implemented the CVM strategy for Ufone. This led to a 93% increase in the engaged base over three years.Directed the development and implementation of New Sales and Revival engagement plans that resulted in a 25% increase in engagement contributing CAD 0.5 million per monthSupervised the design of the engagement plan for BTL portfolio… Show more Customer Value ManagementLed a team that contributed to over 7.5% (Approx. CAD 2.7 million per month) of the entire Ufone revenueDeveloped and implemented the CVM strategy for Ufone. This led to a 93% increase in the engaged base over three years.Directed the development and implementation of New Sales and Revival engagement plans that resulted in a 25% increase in engagement contributing CAD 0.5 million per monthSupervised the design of the engagement plan for BTL portfolio which helped increase the revenue contribution by BTL products by 100%Led the development of 10 unique products to engage users for lifecycle enhancement. The products were designed after a detailed analysis on user persona identification through market researchRetention & Active Base ManagementDeveloped, designed and implemented the subscriber retention strategy for a base of 23 million subscribers at Ufone. This led to an increase in the Active Base by 3% over 1 yearReduced gross churn by 26% by leading the development and implementation of a comprehensive churn management strategyDesigned an analytical framework for analyzing reasons for Churn across various regions based on subscriber usage data and network KPIsAnalytical ModelsLed the design and implementation of Next Best Offer across multiple assisted and unassisted communication channels including USSD, Call Center, Service Centers, SMS and IVROversaw the design and launch of Product Recommendation Engine by a cross-functional team for targeting the subscriber base. Subscribers targeted through the engine increased engagement by 15%Led the development of RFM Model (Recency, Frequency and Monetary), designed by Center of Excellence at Etisalat InternationalProduct DevelopmentLed a cross-functional team to design, develop and launch products to cater to micro-segments. The products contributed over CAD 6 million revenue annuallyOversaw the development of product journeys for various segments of subscribers Show less

Designed and launched On-boarding Programs for New Sales and Reactivated Subscribers to increase the daily active base amongst New Sales Subscribers and Reactivated Subscribers by 8% and 5% respectivelyManaged the micro-segmented campaigns to increase the incremental GPRS users by 300% from August 2013 - January 2014Designed and implemented micro-segmented campaigns to contribute 4.5% unique subscribers to the Monthly GPRS Users Base up from an average of 0.6% from Jan 2013 - Nov… Show more Designed and launched On-boarding Programs for New Sales and Reactivated Subscribers to increase the daily active base amongst New Sales Subscribers and Reactivated Subscribers by 8% and 5% respectivelyManaged the micro-segmented campaigns to increase the incremental GPRS users by 300% from August 2013 - January 2014Designed and implemented micro-segmented campaigns to contribute 4.5% unique subscribers to the Monthly GPRS Users Base up from an average of 0.6% from Jan 2013 - Nov 2013Led the analysis for micro-segmentation leading to an increase in monthly promotions targeting subscribers by 60%Designed and implemented micro-segmented camapaigns to successfully increase the engagement of subscribers with Mobile Financial Services with a focus on Domestic RemittanceDesigned and implemented CVM on low value and medium value segments to increase revenue contribution by 39%Developed and implemented the ‘Product Lineage’ model Show less

Launched Mobilink's first Retail Tracker across Urban Areas and later expanded that to the entire countryDesigned and Implemented the Customer Satisfaction Measurement tracker for Mobilink with NielsenImplemented Customer Service Evaluation (Mystery Shopping and Exit Interviews) as a trackerDesigned and Implemented the Brand Health Tracker for Mobilink with TNS Dubai and optimized the tracker following the re-branding campaign by JazzConducted Conjoint Analysis to ascertain the… Show more Launched Mobilink's first Retail Tracker across Urban Areas and later expanded that to the entire countryDesigned and Implemented the Customer Satisfaction Measurement tracker for Mobilink with NielsenImplemented Customer Service Evaluation (Mystery Shopping and Exit Interviews) as a trackerDesigned and Implemented the Brand Health Tracker for Mobilink with TNS Dubai and optimized the tracker following the re-branding campaign by JazzConducted Conjoint Analysis to ascertain the pricing options for the JazzDesigned and Implemented the feedback mechanism for Net Promoter System at Mobilink as a tracking studyLed the regional analysis to identify reasons for declining subscription and revenue in key regions. The insights were used by the Pricing and Segments team to launch new products targeting specific marketsConducted a Rural Study for Jazz to provide insights to ‘Pricing’ to formulate a strategy for Rural AreasLaunched Net Promoter Score Study and Analysis with Bain and Co. as consultants for JazzLed analysis of Who is buying prepaid?, Profiling of subscriber base, Youth, Reactivations and all internal tele-surveys. Increased the sample covered by the internal tele-surveys by 30% Show less

• Worked with the CEO for Business Diversification successfully restarting the Management Consultancy wing of the company and offering IT based solutions for Agriculture• Designed and developed the marketing collateral for the Social Policy and Management Consultancy wing at Systems Limited• Developed a conceptual framework for a School Operations Management System based on surveys conducted across Punjab• Responsible for gathering market intelligence on the trend of donations by… Show more • Worked with the CEO for Business Diversification successfully restarting the Management Consultancy wing of the company and offering IT based solutions for Agriculture• Designed and developed the marketing collateral for the Social Policy and Management Consultancy wing at Systems Limited• Developed a conceptual framework for a School Operations Management System based on surveys conducted across Punjab• Responsible for gathering market intelligence on the trend of donations by international donor agencies working in Pakistan across various sectors• Developed the technical proposal for JD Edwards ERP implementation at JK Farming Systems, Pakistan's largest surgar cane farms that supplies raw material to three sugar mills• Developed technical and cost proposals to bid for donor sponsored projects in Pakistan Show less

• Developed a complete feasibility plan encompassing the whole life-cycle for setting up a new Pharmaceutical Plant• Designed and conducted market research (primary and secondary) to gauge the market potential for animal pharmaceuticals and cattle feed

• Launched the ground-breaking USD 300 million World Bank sponsored project for Computerization of Land Records in Punjab, Pakistan. • Setup the operations in Rahim Yar Khan and Peshawar for the Computerization of Land Records for two projects worth around• Defined the processes for Computerization of Land Records which are still being followed for such projects by Board of Revenue, Punjab• Managed four separate teams of more than 50 people each to successfully achieve all targets… Show more • Launched the ground-breaking USD 300 million World Bank sponsored project for Computerization of Land Records in Punjab, Pakistan. • Setup the operations in Rahim Yar Khan and Peshawar for the Computerization of Land Records for two projects worth around• Defined the processes for Computerization of Land Records which are still being followed for such projects by Board of Revenue, Punjab• Managed four separate teams of more than 50 people each to successfully achieve all targets set by the provincial governments• Brought down the error rate to 0% within 4 months of starting operations and maintained that for the next 3 years• Made budgetary plans for the work (for three years) including plans for procurement, operational expenses and performance appraisals of more than 200 people Show less