Email Marketing Specialist / Copywriter
Current- Leveraged ZPD data captured on the frontend to create a personalized welcome flow experience that turned prospects into brand customers. Resulted in the addition of $9,360 in the welcome flow within 21 days. - Redesigned the customer retention strategy by segmenting customers according to their needs and achieved a 20-30% increase in email CTR. - Employed advanced analytics for campaign optimisation and generated over $42,330 in January 2024.