Responsibilities:Ad-Tech Architecture Optimisation:Driven the optimisation of the current ad-tech architecture in collaboration with engineering teams, focusing on enhancing ad-targeting, ad-delivery efficiency, and monetisation capabilities while maintaining a seamless user experience. Market Research and Strategy:Conducted thorough market research and competitor analysis to identify growth opportunities and attune product strategy to the latest advertising trends. Cross-Functional & External Collaboration:Collaborated closely with Sales, Operations and Development teams to define and prioritise the product roadmap, ensuring alignment with individual market goals and customer needs. Collaborated with external partners to understand advertising ecosystem dynamics, explore innovative ad formats and devise monetization strategies. Feature Development and User Experience:Led the ideation, design and development of new features by leveraging data analysis, user feedback and industry best practices to enhance user experiences. A/B Testing and Optimisation:Implement effective A/B testing methodologies to measure and optimise key performance indicators, providing data-driven insights and actionable recommendations for feature iterations and user engagement improvements. Metrics Analysis and Product Enhancement:Defined and monitored product success metrics, while taking into account, user feedback to identify opportunities for refinement and growth.

Research and Analysis:Conducted a comprehensive analysis of the e-commerce website selling covers for cars, bikes, and airplanes, including a detailed competitor analysis. This resulted in identifying Three key areas of improvement - User Journey, Conflicting sub-brands and products, and Search FunctionalityProposal Development:Created a proposal outlining potential improvements to streamline user journeys and reduce inconsistencies on the client website and increase conversion rate by 20%Cross-functional Collaboration:Collaborated with cross-functional teams including design and development to ascertain the feasibility of proposed changesStakeholder Presentation and Feedback:Presented findings and recommendations to stakeholders and gathered feedback for further refinement of the proposed design

Projects: HMI Ecosystem (Mobile App, Web App & HMI App), Vehicle Design EcosystemMarket and Competitor Analysis:• Conducted a thorough market analysis in collaboration with the UX team, resulting in a comprehensive understanding of the target customer group and their unmet needs• Led a successful competitor analysis with the UX team, providing valuable insights on prevailing features and functionalities in the market, as well as identifying new features to meet customer needsWireframing and Prototyping:• Worked closely with the UX team to develop low-fidelity wireframes and prototypes for various platforms, while ensuring the feasibility of features and functionalitiesUsability Testing and Feedback:• Successfully led usability testing of four prototypes with internal user groups and implemented data-driven feedback to exceed customer expectationsProduct Backlog:• Created an optimized product backlog that prioritized delivering value consistently.• Transformed the vision into actionable stories, ensuring the development team was aligned with business objectivesLeadership in Development Efforts:• Led sprint planning, backlog grooming, and feasibility sessions to align development efforts with business goals and deliver high-quality features

Projects:Order Management App UI Modernization, Order Flow Monitoring Dashboard, Frictionless IT enhancementsFrictionless Exec Metric Dashboard ModernizationBusiness Process Re-engineering:• Analyzed AS-IS regional manual order processing for commercial business• Conducted Discovery Sessions to design value mapping for identified opportunities in order processing• Collaborated with stakeholders to identify process & IT enhancements saving $65K/quarter in manual processing costsBusiness Analysis & IT Enhancements:• Facilitated requirements workshops to reach a unanimous consensus and clarity of requirements.• Maintained a prioritized feature backlog, working within an Agile framework to deliver features in fortnightly sprints• Collaborated with the Engineering team to refine features and assist with rapid user feedback• Built UAT plans and test cases to execute business testingData Visualization & Dashboard/Data Analytics:• Transitioned Frictionless Executive Reporting from Excel into Power BI • Simplified complex data calculations used for WoW, QoQ, YoY metrics globally thereby saving ~100 hours/quarter with zero manual touch

Business Process Simplification & Automation:• Analyzed As-Is process flow and helped eliminate NVAs (Non Value Adds)• Scoping opportunities and developing the automation using different web-app automation tools like Selenium IDE, Katalon Recorder & Autoit, thereby saving ~180 hours/quarter• Collaborated with business leads to gather requirements for IT enhancementsCustomer Onboarding & Account Management:• Conducted discussions with VVIP customers to transition from offline to online ordering process• Gathered requirements and customized the accounts per customer’s need• Monitored and managed the customer’s account post transition for any issues or supportTraining & Documentation:• Documented the process flow and Standard Operating Procedure• Trained new team members on process flow and tools usage

Responsibilities:• Inbound and Outbound Tech Support calls• Trouble shoot technical issues faced by customers• Resolve customer disputes on call• Route calls to the concerned department in case the resolution of the issue is beyond my scope of work