Sadiyah Cassim Email and Phone Number
👋 Hi there! I’m Sadiyah, a Meta and Google Certified Social & Paid Media Marketing Specialist with over half a decade of hands-on experience driving impactful campaigns across diverse industries, both locally and internationally. My comprehensive skill set covers end-to-end campaign management, budget management, client management, community management, data analysis, reporting, strategy creation, copywriting, and content creation.🔍 Expertise & Skills:Paid advertising & Campaign Management: Expertise in crafting engaging paid advertising campaigns with BOF, MOF, TOF strategies for lead and sales generation.Social Media Campaign Management: Skilled in creating and executing comprehensive social media strategies that boost engagement and drive conversions.Client Management: Proven ability to build and maintain strong client relationships, ensuring satisfaction and achieving project goals.Budget Management: Experienced in managing budgets of varying sizes to optimize ROI and maximize campaign effectiveness.Community Management: Adept at fostering and nurturing online communities, enhancing brand loyalty, and driving customer engagement.Data Analysis & Reporting: Proficient in leveraging data to inform strategic decisions, track KPIs, and deliver insightful reports.Strategy Creation: Expertise in developing innovative marketing strategies tailored to target audiences and specific industry needs.Copywriting & Content Creation: Creative and compelling content creator with a knack for crafting engaging copy that resonates with audiences.💻 Tools & Technologies:• Meta Business Suite• Google Looker Studio• Zapier• Later• Google Analytics• Canva• Asana, Trello & ClickUp • Google Tag Manager🌟 Accomplishments:• Successfully managed social media budgets exceeding $500K annually.• Increased client social media engagement by 35% through targeted strategy implementation.• Spearheaded content campaigns that resulted in a 32% increase in follower growth over six months.• Creatively and professionally created budget management tools to ensure decrease in under and over spends. With a strong foundation in social and paid media marketing, I am passionate about leveraging my skills to help brands thrive in the digital space. My approach is data-driven and creative, ensuring that every campaign not only meets but exceeds client expectations. Let's connect and explore how I can help your brand achieve its digital marketing goals!
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Digital Marketing LecturerKeyline Digital Design CollegeDurban, Kzn, Za -
Social & Paid Media ManagerSquishy Little Agency Aug 2024 - PresentUnited KingdomAs the Social & Paid media manager for Squishy Little Agency. I manage and oversee all social and paid media functions including: • Social media management of client accounts • LinkedIn Ads, Google Ads and Meta Ads management for clients. Including in depth keyword research, tag manager setups, pixel setups and optimisations for scaling campaigns • Copywriting for social and paid media copy • Reporting and analyses of social and paid media accounts • Content creation • Research of best practices and methods to stay ahead of trends and improve client social and paid media accounts. • End to end campaign management. -
Digital Marketing LecturerKeyline Digital Design College Sep 2024 - Present -
Head Of MarketingThe Merchant Academy Sep 2024 - PresentDurban, Kwazulu-Natal, South Africa -
FounderThe Moody Socialite Aug 2019 - Present -
Social Media CoordinatorRainmaker Marketing South Africa Dec 2023 - Aug 2024Durban, Kwazulu-Natal, South Africa -
Digital Marketing SpecialistConsumer Connect South Africa Jul 2023 - Dec 2023South AfricaManagement of campaigns end to end. Creation and copywriting of content for Facebook ads. Creation of lead generating landing pages and copy for overseas clients. Handling of Facebook ad accounts and implementation of new systems. -
Entrepreneur - Simply SweetSelf-Employed Feb 2019 - Dec 2023Started an American dessert pie shop from the comfort of my home. Introducing a niche market into South Africa. Baking, preparing and marketing a home business.
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Buyer - SkincareRetailability (Pty) Ltd May 2023 - Jul 2023Estée Lauder Companies & Bridge Skincare portfolio -
Beauty Event CoordinatorRetailability (Pty) Ltd Oct 2022 - Jul 2023Management of event coordination for the beauty department. Liaising with relevant stakeholders and suppliers to ensure smooth setup and running of in store/in mall activations. -
Assistant Buyer - SkincareRetailability (Pty) Ltd May 2022 - May 2023Durban, Kwazulu-Natal, South AfricaMy responsibilities include but are not limited to: • Upholding supplier relationships.• Administration based processes.• Systems experience. • Relationship Building.• Reporting & Analysis.• Training. -
Digital Marketing SpecialistAzure Flask Jul 2021 - Jun 2022Ontario, CanadaSpecialising in management of Google, Facebook, Bing & LinkedIn ads. Driven to maintain as well as exceed KPIs. Ensured retention of core clients such as The Clorox Company & Reuters Media. Managed ad campaigns from end to end while also analysing and reporting on KPIs. Management of marketing budget to achieve KPIs.
Sadiyah Cassim Education Details
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Strategic Management -
Al Falaah College0-12
Frequently Asked Questions about Sadiyah Cassim
What company does Sadiyah Cassim work for?
Sadiyah Cassim works for Keyline Digital Design College
What is Sadiyah Cassim's role at the current company?
Sadiyah Cassim's current role is Digital Marketing Lecturer.
What schools did Sadiyah Cassim attend?
Sadiyah Cassim attended Varsity College, Al Falaah College.
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Sadiyah Cassim
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Sadiyah Cassim
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