Sadiyah Cassim

Sadiyah Cassim Email and Phone Number

Digital Marketing Lecturer @ Keyline Digital Design College
Durban, KZN, ZA
Sadiyah Cassim's Location
Durban, KwaZulu-Natal, South Africa, South Africa
About Sadiyah Cassim

👋 Hi there! I’m Sadiyah, a Meta and Google Certified Social & Paid Media Marketing Specialist with over half a decade of hands-on experience driving impactful campaigns across diverse industries, both locally and internationally. My comprehensive skill set covers end-to-end campaign management, budget management, client management, community management, data analysis, reporting, strategy creation, copywriting, and content creation.🔍 Expertise & Skills:Paid advertising & Campaign Management: Expertise in crafting engaging paid advertising campaigns with BOF, MOF, TOF strategies for lead and sales generation.Social Media Campaign Management: Skilled in creating and executing comprehensive social media strategies that boost engagement and drive conversions.Client Management: Proven ability to build and maintain strong client relationships, ensuring satisfaction and achieving project goals.Budget Management: Experienced in managing budgets of varying sizes to optimize ROI and maximize campaign effectiveness.Community Management: Adept at fostering and nurturing online communities, enhancing brand loyalty, and driving customer engagement.Data Analysis & Reporting: Proficient in leveraging data to inform strategic decisions, track KPIs, and deliver insightful reports.Strategy Creation: Expertise in developing innovative marketing strategies tailored to target audiences and specific industry needs.Copywriting & Content Creation: Creative and compelling content creator with a knack for crafting engaging copy that resonates with audiences.💻 Tools & Technologies:• Meta Business Suite• Google Looker Studio• Zapier• Later• Google Analytics• Canva• Asana, Trello & ClickUp • Google Tag Manager🌟 Accomplishments:• Successfully managed social media budgets exceeding $500K annually.• Increased client social media engagement by 35% through targeted strategy implementation.• Spearheaded content campaigns that resulted in a 32% increase in follower growth over six months.• Creatively and professionally created budget management tools to ensure decrease in under and over spends. With a strong foundation in social and paid media marketing, I am passionate about leveraging my skills to help brands thrive in the digital space. My approach is data-driven and creative, ensuring that every campaign not only meets but exceeds client expectations. Let's connect and explore how I can help your brand achieve its digital marketing goals!

Sadiyah Cassim's Current Company Details
Keyline Digital Design College

Keyline Digital Design College

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Digital Marketing Lecturer
Durban, KZN, ZA
Sadiyah Cassim Work Experience Details
  • Keyline Digital Design College
    Digital Marketing Lecturer
    Keyline Digital Design College
    Durban, Kzn, Za
  • Squishy Little Agency
    Social & Paid Media Manager
    Squishy Little Agency Aug 2024 - Present
    United Kingdom
    As the Social & Paid media manager for Squishy Little Agency. I manage and oversee all social and paid media functions including: • Social media management of client accounts • LinkedIn Ads, Google Ads and Meta Ads management for clients. Including in depth keyword research, tag manager setups, pixel setups and optimisations for scaling campaigns • Copywriting for social and paid media copy • Reporting and analyses of social and paid media accounts • Content creation • Research of best practices and methods to stay ahead of trends and improve client social and paid media accounts. • End to end campaign management.
  • Keyline Digital Design College
    Digital Marketing Lecturer
    Keyline Digital Design College Sep 2024 - Present
  • The Merchant Academy
    Head Of Marketing
    The Merchant Academy Sep 2024 - Present
    Durban, Kwazulu-Natal, South Africa
  • The Moody Socialite
    Founder
    The Moody Socialite Aug 2019 - Present
  • Rainmaker Marketing South Africa
    Social Media Coordinator
    Rainmaker Marketing South Africa Dec 2023 - Aug 2024
    Durban, Kwazulu-Natal, South Africa
  • Consumer Connect South Africa
    Digital Marketing Specialist
    Consumer Connect South Africa Jul 2023 - Dec 2023
    South Africa
    Management of campaigns end to end. Creation and copywriting of content for Facebook ads. Creation of lead generating landing pages and copy for overseas clients. Handling of Facebook ad accounts and implementation of new systems.
  • Self-Employed
    Entrepreneur - Simply Sweet
    Self-Employed Feb 2019 - Dec 2023
    Started an American dessert pie shop from the comfort of my home. Introducing a niche market into South Africa. Baking, preparing and marketing a home business.
  • Retailability (Pty) Ltd
    Buyer - Skincare
    Retailability (Pty) Ltd May 2023 - Jul 2023
    Estée Lauder Companies & Bridge Skincare portfolio
  • Retailability (Pty) Ltd
    Beauty Event Coordinator
    Retailability (Pty) Ltd Oct 2022 - Jul 2023
    Management of event coordination for the beauty department. Liaising with relevant stakeholders and suppliers to ensure smooth setup and running of in store/in mall activations.
  • Retailability (Pty) Ltd
    Assistant Buyer - Skincare
    Retailability (Pty) Ltd May 2022 - May 2023
    Durban, Kwazulu-Natal, South Africa
    My responsibilities include but are not limited to: • Upholding supplier relationships.• Administration based processes.• Systems experience. • Relationship Building.• Reporting & Analysis.• Training.
  • Azure Flask
    Digital Marketing Specialist
    Azure Flask Jul 2021 - Jun 2022
    Ontario, Canada
    Specialising in management of Google, Facebook, Bing & LinkedIn ads. Driven to maintain as well as exceed KPIs. Ensured retention of core clients such as The Clorox Company & Reuters Media. Managed ad campaigns from end to end while also analysing and reporting on KPIs. Management of marketing budget to achieve KPIs.

Sadiyah Cassim Education Details

Frequently Asked Questions about Sadiyah Cassim

What company does Sadiyah Cassim work for?

Sadiyah Cassim works for Keyline Digital Design College

What is Sadiyah Cassim's role at the current company?

Sadiyah Cassim's current role is Digital Marketing Lecturer.

What schools did Sadiyah Cassim attend?

Sadiyah Cassim attended Varsity College, Al Falaah College.

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