● Led comprehensive management of the distributor network, overseeing budgets, business development, sales and marketing strategies, pricing initiatives, risk analysis, operations, and the execution of national and regional KPIs.● Set market agenda, local strategy and delivering market execution and program deployment for the Remy Cointreau portfolio to deliver Annual Business Plan targets and profit goals across all channels in three states that deliver over 35,000 cases per year.● Directed both national and regional strategic account planning and implementation, enhancing synergy between distributor network and national chain team to achieve substantial outcomes across key customers including Costco, Haggen, Total Wine, Kroger, Bevmo, Safeway, and Whole Foods.● Developed and built relationships with high-image accounts, casinos, and off-premise customers while implementing programs and plans.● Coached and developed a Portfolio Specialist to top national performance by providing clear direction, strategy, and goals to achieve company priorities and objectives. ● Collaborated with Maison to refocus priority on local WA brand to increase Westland Whiskey volume by +26% and distribution by +40% in 2023.

Implemented strategic pricing and risk analysis initiatives, improving profit margins. Fostered a culture of excellence and delivered nationally acclaimed market execution and volume sales growth by directing a team of five Portfolio Specialists across multiple states. Enhanced market penetration and increased profitability by spearheading distributor network optimization, and managing pricing, programming, and operations.● Delivered a +19% sales growth over 5 years, delivering market execution for the Moët Hennessy portfolio across four states, exceeding growth targets and profit goals of over 130K cases per year.● Achieved financial recovery for the state by orchestrating a turnaround of a budget with nearly $500K deficit, rectifying pricing issues and optimizing deal levels, resulting in a surplus budget.● Expanded and nurtured a specialist team of three individuals, resulting in a 16% growth in Spirits and a 29% growth in Still Wines within their territory, with two specialists honored as Specialists of the Year.● Managed national and regional account planning and execution, enhancing collaboration between the division chain team and distributor network for key customers such as Total Wine, Costco, Kroger, Safeway, Bevmo, and Haggen.● Ensured fiscal responsibility and met annual sales targets by managing brand budgets exceeding $2M across all states.● Streamlined operations, improved efficiency, and maximized brand visibility through strategic initiatives, resulting in sustained growth and market penetration across all channels● Directed the brand transition of Woodinville Whiskey in WA, propelling the brand growth by 3,000 cases (47%) in 2 years.

Spearheaded the West region and distributor partners to surpass depletion targets through developing innovative commercial programs, resulting in a market share gain. Fostered exceptional performance and long-term brand growth by providing impactful leadership and mentorship to a diverse team, while ensuring alignment with company objectives. Mentored and motivated a team, including ambassadors, internal sales force, events and promotional agency and distributor promotional teams.● Achieved a 14% increase in sales growth by orchestrating and implementing tailored regional marketing initiatives across six states, driving brand strategy alignment and enhancing consumer engagement.● Optimized an $8M annual budget and ensured efficient resource allocation through leading strategic activities from consumer insight analysis to P&L management, contributing to a revenue increase of $24M.● Exceeded revenue targets by directing the development and execution of annual operating plans, resulting in the sale of over 126K cases of Belvedere Vodka.● Drove a 17% sales increase in key markets like Las Vegas and Los Angeles through vibrant nightlife initiatives and the launch of an innovative luminous bottle.

● Led a team of seven managers to exceed sales targets, achieving a 12% growth in total portfolio sales across 6,000 Southern California accounts for Moët Hennessy brands from 2011 to 2014.● Implemented pricing strategies and forged strong relationships with key accounts, ensuring brand visibility and effective execution while providing clear direction to distributors to meet brand objectives.● Establish, monitor, and assess programming and sales targets; strategize and implement a productive schedule; and provide training and evaluation for distributor sales teams.

● Ensured efficient P&L management and optimal allocation of a $2M annual advertising and promotion budget. ● Achieved $22M in annual revenue and sold 92K cases across four states by orchestrating and implementing brand strategies for Krug Champagne, a global wine portfolio, Ardbeg Scotch, and 10 Cane Rum.● Generated over $1M in sales by amplifying engagement with High-Net-Worth Individual Consumers through tailored experiences, facilitating access to exclusive offerings.● Identified growth opportunities through comprehensive consumer insights, guiding the implementation of effective sales and marketing strategies, premium consumer and trade marketing programs, and strategic market visits.● Spearheaded regional marketing initiatives and formulated brand strategy development, utilizing consumer insights to prioritize market and channel activities.