As Founder & CEO of Revolt Media, I bring my passion for branding, design, and innovation to life. I lead a team dedicated to creating powerful visual stories that redefine brands and drive impactful results.

As the General Manager of Marketing, I lead a dynamic team of marketing professionals in crafting and executing strategic marketing initiatives that drive business growth and enhance brand visibility. With a strong focus on innovation, data-driven decision-making, and collaboration, I oversaw all facets of the marketing department to achieve our organizational objectives. Strategic Leadership: Developed and implemented a comprehensive marketing strategy aligned with our company's overarching goals. Team Development: Successfully recruited, trained, and nurtured a high-performing marketing team, fostering a culture of creativity and excellence. Budget Optimization: Strategically managed the marketing budget, optimizing resource allocation and improving cost-effectiveness. Brand Enhancement: Orchestrated efforts to enhance brand image and ensure brand consistency across all marketing channels, resulting in increased brand recognition and trust among our target audience.Digital Excellence: Spearheaded digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing, resulting in an increase in online engagement and conversions.Advertising Success: Planned and executed impactful advertising and promotional campaigns, collaborating with agencies and media partners to reach and exceed key performance metrics.Market Insight: Led market research efforts to uncover customer insights, preferences, and trends, enabling data-driven decision-making and the development of effective marketing strategies.

Learn Feast DigitalConceptualised and developed comprehensive digital media strategies for events and campaigns.Executed stakeholder engagement initiatives through targeted digital media channels, fostering meaningful connections and partnerships.Drove branding and design efforts to ensure cohesive and impactful visual representation across all digital platforms.Oversaw live broadcast management during events, ensuring smooth technical operations and engaging audience experiences.Coordinated post-event production of videos, optimizing content for various digital platforms to maximise reach and impact.Collaborated with web development teams to conceptualize, design, and maintain event-specific websites, ensuring user-friendly experiences and effective information dissemination.Business DevelopmentProvide strategic guidance and solutions to enhance organizational effectiveness, focusing on training and development initiatives.Analyse business needs, develop tailored training programs, and advise on implementation strategies to drive growth and talent development within the organisation.Collaborate with stakeholders to develop and execute brand strategies that align with the organisation's values and goals, ensuring a consistent and compelling brand identity across all training and development initiatives.

DICE is a multi-year programme launched by the British Council in six countries including Brazil, Egypt, Indonesia, South Africa, Pakistan & UK. The aim of this initiative is to create an enabling environment for social and creative enterprises in order to generate better prospects for them, help them grow, and promote inclusion and growth. School of Leadership (SoL) is proud to have partnered with British Council on the DICE programme in Pakistan and has taken charge of designing and facilitating a 6-month long fellowship program with 600 creative and social enterprise leaders across 12 cities (Karachi, Lahore, Islamabad, Peshawar, Swat, Abbottabad, Multan, Faisalabad, Sukkur, Hyderabad, Quetta & Gilgit-Baltistan).

Joining SoL as a volunteer in 2011 to becoming the CEO in 2016 at the age of 25 has been a roller-coaster ride. I became Umair Jaliawala’s successor who along with other board members trusted me & the young bunch to steer the organization forward. Building on to the growth achieved during Umair’s tenure, my focus was on sustainable business partnerships and diversifying our brands portfolio. As a business leader, responsible for overall business & operations of the organization, I along with my team worked on:(1) Growing SoL’s brand portfolio by steering successfully execution of the Annual Young Leaders Conferences (2016-2019), Junior Leaders Conferences (2016-2017), Pursuit (2019), Train The Young Trainer (2016-2019), IMPACT (2016-2019), Campus to Corporate (2019), MAX (2018) and X-Venture (2018)(2) Streamlining SoL’s training & consulting business through market expansion and product diversification(3) Corporate partnerships with various local & multinational corporations for SoL programs(4) Expanding SoL’s portfolio of development sector programs through partnerships with UNICEF, British Council, UN Women, UNDP, NDMA, Asia Foundation & US Embassy(5) Launching ‘Hangout’ a creative community space in Islamabad, which offers engagement programs in arts, literature, philosophy, music, crafts, well-being and theatre. It also offers co-working space for startups, and sp- Take the lead across all aspects of the organization by reviewing how different functions work together to reach organizational goals and by coming up with fresh ideas that will keep our distinction(6) Setting the direction of the organization by working with BoD, SMT, OMT & team members to create & implement strategies & goals(7) Build a positive & productive culture at workplace through engagement, collaboration & acknowledgment(8) Oversee all operational matters including finance, investments, human capital, communications & administrative work

UNICEF Pakistan is providing a technology-based platform where the youth of Pakistan can voice their opinions via simple free text message (SMS), related to any issue in their community. It is a real-time monitoring tool that identifies bottlenecks and challenges in service delivery and reduces the distance between young people and their governments to ensure that appropriate responses and policies are put in place to protect and promote children’s and youth’s rights. Since SoLF is UNICEF’s strategic partner on U-Report, my role as the lead has been: - Working with the U-Report team at SoLF, UNICEF and other key stakeholders to set the key goals and major objectives - Maintaining focus and providing clear direction to the Project Manager, with respect to external influencers - To be clear about the project’s priority in the portfolio and demand excellence from the team members - Support team members’ personal development - Keep team members and stakeholders informed of key developments, issues, programme decisions and changes to the project plan - Supervise and oversee timely reporting to UNICEF

- Advising the CEO and the Management Team on financial planning, budgeting, cash flow, investment priorities and policy matters. - Contributing to development of SoL’s and SoLF’s strategic goals and objectives as well as the overall management of the organization. - Maintaining continuous lines of communication, keeping the CEO informed of all critical issues. - Promoting a culture of high performance and improvement that values learning. - Establishing and monitoring staff performance goals, and assigning accountabilities, setting objectives, establishing priorities, conducting annual performance appraisals, and administering salary adjustments. - Upgrading and implementing an appropriate system of policies, internal controls, procedures and accounting standards.

­- Building & managing relationships with educational institutions, non-profits and corporates for training opportunities- Co-Facilitating workshops and conferences alongside the lead facilitator­- Designing proposals based on clients requirements­- Developing marketing strategies to promote public programs at School of Leadership­- Initiating soft-skills centric workshops mainly for the youth­- Managing the organization’s accounts and budgeting accordingly­- Leading conferences focusing on empowerment of the youth

SoLF as British Council’s partner in ILMPossible Take a Child to School has helped enroll over 135,000 out of school children Pakistan-wide. This was accomplished with the help of 10,000 young volunteers and community influencers. ILMPossible Summit in December 2015 celebrated their success and commitment to the cause of education, for which my role was: - Planning and strategizing the conference- Publicising the conference, overseeing the process of participants’ recruitment and registration- Creating an organizing structure and training and supervising the team- Supervising the team in management of tasks by specified deadlines- Communicating with conference sponsors and partners, facilities staff and catering facilities - Implementing policies and procedures to ensure appropriate work standards by team who did check-ins, check-outs, staffing conference desks, performing assignments in the conference area, and other duties.

Business Operations Setup in Islamabad:Assisted in establishing and managing business operations in Islamabad, including office setup, vendor management, and local regulatory compliance.Coordinated logistics for meetings, events, and business activities, ensuring smooth operations and a conducive work environment.Brand Identity and Strategy Development:Collaborated with the team to develop and refine the organization's brand identity, including messaging, visuals, and tone.Conducted market research and analysis to identify brand opportunities and trends, contributing to the development of a comprehensive brand strategy.Marketing and Communication Support:Supported the implementation of marketing campaigns and initiatives, including content creation, social media management, and email marketing.Assisted in creating marketing collaterals such as presentations, brochures, and promotional materials to enhance brand visibility and engagement.Administrative and Project Support:Provided administrative support to the team, including scheduling meetings, managing calendars, and handling correspondence.Assisted in project management activities, such as tracking project progress, coordinating with stakeholders, and ensuring timely deliverables.

­- Worked with HR assistant to prepare an HR policy document­- Prepared requisition forms and circulated among departments­- Managed database of organizations vendors and suppliers­- Inventory recording and updating items­- Prepared soft copies of the inventory record in Excel sheets- Assisted the HR department in selecting and recruiting new applications­- Worked as an Executive Secretary to the Chief of the Party (COP) and organized planner