• Built TikTok's Global Marketing Solutions Optimization Teams for the US, Canada, Middle East and South-East Asia markets• Established efficient performance driven processes driving 5x Growth YoY

• Built the TikTok Ad Solutions Indonesia Team grounds up supporting the Enterprise & Growth Business• Scaled the TikTok Ad Solutions business across Indonesia, Thailand and Vietnam markets

• Initiated and setup the TikTok Ads SMB team for monetization India• Initiated and setup the TikTok Ads Brand Solutions team responsible to deliver all premium reservation Ad campaigns like Hashtag Challenge, Topview Takeover etc• Built a robust performance marketing team to work with Large and Mid Market Accounts• Collaborated with the product team to roll out ad product features specific to OTT customers (video view measurement mechanism• Setup efficient feedback mechanism with the Product team to deliver ads product fit for local market, covering all verticals like E-comm, Entertainment & OTT, SAAS products, Internet Utility Apps & Games

Leading the team of Digital Marketers and Responsible for all digital initiatives for Latestone.com Strategizing all Digital Marketing planning, buying and optimization for measurement of campaigns.Develop KPI's to measure digital campaign and drive its ROI for LatestoneCreate consumer demand with 360 degree marketing campaigns around new launches, develop brand architechture and drive awareness through digital communication platformsPlan annual digital budgets aligned to business and strategy and execute while ensuring continuous innovation and efficienciesWork with the Digital Sales Team and drive the best ROI for an ecommerce companyPart of the core strategy group and help in providing consumer insights using various digital tools to achieve company goalsManaging all aspects of Online marketing for current business verticals of Latestone

• Optimizing clients Adserving strategies, branding, budget utilization, and improving the performance of their overall online advertising domain across domains.• Help Clients drive ROI by analyzing their entire budget spend, depending upon the DSPs and Adservers being used.• Monitor, track and report on display and search metrics, including trend analysis.• Drive innovative ideas/ initiatives to drive client’s growth and brand awareness• Day-to-day optimization processes to achieve task KPIs.• Serve as Point of contact for the entire Span of Apac region to improve the overall Team’s Metrics and initiate internal projects to enhance the Agent’s performance.• Serve as point of contact for projects led by our escalation management team to improve client experience and internal operational effectiveness (process streamlining, reducing support).• Work on internal Accenture product initiatives like process automation, product improvement suggestion development etc. under Google’s direction.

• Manage clients accounts on various platforms, like DBM (RTB), and DCM (DoubleClick Campaign Manager)• Closely monitor the performance and budget of campaign and make necessary adjustments to cater clients’ need• Review media plan and interact with major clients• Check various creative formats and URLs and set estimated TAT• Setup advertisers on DFA servers and create various campaigns and optimize as required• Generate Ad tags in various formats i.e Standard, Iframe, Internal Redirect and JavaScript; test them for activity and send them to appropriate publisher contacts• Set up Insertion Orders and Implement pixels in DSP (RTB)• Traffic different creative formats from various third party Ad servers in bid manager• Make adjustments to campaigns such as targeting, addition of AD Exchanges, changing the bid values and budget