Saehra Kübel-Heising Email & Phone Number

Berlin Area, Germany

Berlin

London, United Kingdom And Berlin, Germany

Client: Tech City UK's Digital Business Academy, 2014 - 2015Services: Partnership Set-up, Content Creation & Marketing and Online Marketing Management - Partnership set-up from strategy, lead generation to negotiation and closure of key partnerships - Content Creation & Marketing: Subcontracted and managed editors & copywriters to generate original digital content aimed at serving and growing an engaged DBA audience- Online Marketing Management: Sourced, subcontracted and managed a team of six experts, from Social Media- and Content Marketing to SEO, PPC, Tracking and Analytics- Account Management Duties: weekly client calls, managing expectation & SOW as well as monthly reportingClient: Sasudi Limited, 2014 - 2015Services: Project Management of SASUDI.COM, an online sales learning and management platform - Day-to-day management of overall development, daily contact with design & build team - Managed brand development & microsite creation- Oversaw UX/UI development and wireframe creation- Initiation of product road map, -sprints and quality testingClient: Smarta; 2013 - 2014Planned and developed the Smarta Business School - a new business unit of Smarta, which launched in Q1 2014. My work included market analysis, creation of a detailed project plan outlining milestones and delivery as well as creative brief development for the course and website production.Other services I provided:- Creative brief development for the rebrand of smarta.com- Project set-up and planning for the new Santander Breakthrough 50 Awards scheme and 2014's Smarta 100 Awards together with O2.- New business development and pitching.

London, United Kingdom

Clients included: ALDO / Wrangler / Lacoste Footwear / Desigual / AKI Group (Dubai)- Directed and managed creative and strategic planning across all tier A clients- Co-directed and managed new business development & pitching for brands incl. Eastpak, Superdry, Sainsbury’s, Coolway, FILA and EMI Music- Devised, presented and directed the implementation of multi-channel PR strategies for clients such as ALDO, Wrangler and Lacoste Footwear- Devised and presented Seasonal Account Reviews to tier A clients in order to up- sell further Digital and Celebrity Services- Managed Surgery’s re-branding process – including the direction of design and build of the new website (www.surgerypr.com)- Implemented Surgery’s internal growth strategy alongside senior management- Developed unique tools and mechanisms, which differentiated Surgery from its competitors, such as Surgery’s partnership network

London, United Kingdom

- Pitch Creation for various high street fashion brands, such as ALDO, Boden and Bench- Managed strategy development and day-to-day implementation for ellesse and TK Maxx- Effectively managed resources and built networks with creative service providers- Coordinated design, production, and writing of in-house marketing collateral- Formulated creative concepts and briefs for in-house business plans and marketing collateral

London, United Kingdom

Clients included: Cole&Son / Miller Harris / Fornasetti / Arison Group (Israel)- Managed brand development projects, ie. licensing & international brand positioning strategies- Co-created and presented key strategic documents to clients with itemised costing and scheduling- Identified and established relationships with prospective commercial partners- Sourced and managed a team of graphic designers, web developers and researchers- Researched and formulated key trends and strategic reports for clients- Outlined creative briefs for suppliers

Barcelona, Spain

- Identified and established relationships with prospective fashion and home brands for our clients- Pre-selected products among collections- Supported negotiations between brands and buyers